iCreate - Strategy, Design, Digital

strategy design digital

WHO IS ICREATE? You name it, we do it. As a full service advertising agency, we offer a combination of creative and technical expertise, so you only have to make one call to get the job done.

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INNOVATION

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CREATIVITY

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RELIABILITY

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EXPERTISE

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A

AUTHENTICITY

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TEAMWORK

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EFFICIENCY

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WE ARE RESULTS DRIVEN AND ACHIEVED A

409% increase in Bluewater’s web enquiry after just 12 months of working with iCreate.

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we create POWERFUL, MEMORABLE CONNECTIONS WITH YOUR CUSTOMERS USING A CREATIVE MIX OF BRANDING, ADVERTISING AND WEB DESIGN.

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OUR STRATEGY

RESEARCH

Strategy is the backbone of a campaign and we believe that understanding the consumer is key. We do this by analysing target markets and competitors. Powered by a deep understanding of property, we explore your consumer’s lifestyle and behaviours and implement these consumer insights to touch and engage.

THE FOUNDATION OF A SUCCESSFUL CAMPAIGN IS EFFECTIVE AUDIENCE TARGETING AND SOLID MEDIA RESEARCH.

In conjunction with our partner and expert property media buyer, Media Suite, we utilise the latest best-inclass research tools, to ensure your creative is right in front of the perfect person, at the perfect time.

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WE’VE HELPED SOME OF AUSTRALIA’S TOP PROPERTY DEVELOPERS

GROW

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WE’VE HELPED SELL

1000 s ’

of land lots, apartments and homes across Australia, each with their own unique selling propositions, target markets and strategies.

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OUR EXPERTISE EXTENDS BEYOND PROPERTY

WE WILL TAKE ON ANY MARKETING CHALLENGE CRICKS

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NAMBOUR

Drive away happy

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We’re a tight-knit, efficient team who pride ourselves on integrity.

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design has emotional impact Research shows that an emotional response to an ad has a far greater influence on buyer intention than the ad’s content; by a factor of three to one for television commercials and two to one for print ads.* As a full service advertising agency, we have a strong focus on strategy, service and beautiful design. Regardless of what you throw at us, we will return stunning and creative results. *http://www.acrwebsite.org/search/viewconference-proceedings.aspx?Id=6485

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meet our team SONIA KEEN

DAV I D J E F F R E Y

Creative Director / Account Manager

Web Development & Digital Strategy Director

Sonia has over 10 years’ experience in design, digital & advertising. Having founded iCreate in 2007 she continues to lead the iCreate team. Passionate about design in every form, from offline to online, and its power to persuade.

Through graphic design, advertising, web design and social media, Sonia empowers businesses to bridge the gap between a mediocre presence, and create one that sees their business grow, increase leads and profits.

David had over 10 years’ experience working in web development and IT before coming to iCreate . Dave heads up development and digital strategy for iCreate, working with clients to develop websites, landing pages, and online marketing campaigns that drive enquiry and meet their business objectives. His experience working with hundreds of businesses helps him create tailored solutions for any situation. When he’s not out and about meeting clients, he loves nothing more than to get his headphones on and get coding.

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LISA C AU D E L L Art Director Lisa exudes creativity in the position of Art Director, increasing our capacity to produce the highest quality design and concept work for iCreate clients. Lisa is a huge asset bringing over 12 years’ experience working for companies like APN, Toto and Villain Designs and has worked on brands like Rio Tinto, Capital Finance, Jeep, Watpac and QGC.

WE’RE A TEAM OF EXPERTS WHO ARE PASSIONATE ABOUT OUR CRAFT. WE LIVE FOR BEAUTIFUL DESIGN, MEANINGFUL CONNECTIONS AND EXCEPTIONAL OUTCOMES.

S I M O N VA N G O O L

BRETT KEEN

Production Manager

Account Manager / Production Coordinator

Simon is our most recent team member, and has joined us in the position of Production Manager.

Simon manages the production including direction of studio staff and liaising with clients on their requirements. Simon’s job is integral to ensuring projects are delivered within the quickest timeframes. With over 14 years’ experience working as GM of advertising agencies, Simon brings a wealth of knowledge and experience to the team.

Brett was the first to join Sonia at iCreate and handles account and production management. Brett excels at customer service, and his attention to detail paired with a friendly demeanor and great sense of humor has forged scores of loyal customer relationships. Brett is also partway through his Business and Communication degree, and has a gift for copywriting.

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ANDREW F L E TC H E R

VA L E R I O C A S S I M AT I S

Graphic Designer

Senior Web Developer

Andrew has a rare eye and talent for graphic design. He works closely with Sonia and Lisa to produce the spectacular creative work that iCreate is known for.

Andrew gives new meaning to working fast, and he loves to put his headphones on and get in that creative zone.

Val has a degree in Computer Science and Economics and is our lead developer, responsible for building our websites and landing pages. Val has a passion for his craft that has taken our websites to the next level. Val is always up to date with what is happening at the cutting edge, his expertise ensures our sites are built to best practices, are perfectly responsive and lightening fast.

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OUR SERVICES our creative pursuit is to ensure we deliver results

BY BUILDING ON STRATEGIC FOUNDATIONS, WE CREATE UNIQUE AND INFLUENTIAL CAMPAIGNS WITH PUNCH THAT ACHIEVE COMMERCIAL OUTCOMES

BRANDING DESIGN

COLLATERAL DESIGN

DIGITAL, ONLINE + INTERACTIVE

PROPERTY SPECIFIC

-- NAMING

-- E-PUBLICATIONS

-- LOGO DESIGN & VISUAL IDENTITY

-- ANNUAL REPORTS

-- DIGITAL STRATEGY AND CHANNEL PLANNING

-- WAY FINDING SIGNAGE

-- BRAND REFRESH DESIGN

-- CATALOGUES

-- WEBSITE DESIGN & DEVELOPMENT

-- BILLBOARD DESIGN

-- BRAND COLLATERAL & STATIONERY

-- TENDERS/PROPOSALS

-- E-COMMERCE DESIGN & DEVELOPMENT

-- WEBSITE DESIGN

-- INFOGRAPHICS

-- MARKETING/PROMOTIONAL BROCHURES

-- CREATIVE CONCEPT DEVELOPMENT

-- DIRECT MAIL

-- LANDING PAGE DESIGN & DEVELOPMENT (LEAD CAPTURE PAGE)

-- REA & DOMAIN ADVERTISING MEDIA PLACEMENT, BANNER & FLASH ANIMATION

-- WEB MANAGEMENT (HOSTING + DOMAIN NAME)

-- DIRECT MAIL

-- PRESS ADVERTISING

ENVIRONMENTAL -- SALES DISPLAY SUITE SIGNAGE -- BILLBOARD ADVERTISING -- EXHIBITION SIGNAGE

-- PACKAGING

-- SEARCH ENGINE OPTIMISATION (SEO)

-- POINT OF SALE

-- GOOGLE PPC (PAY PER CLICK) ADVERTISING

-- RETAIL MERCHANDISING

-- SALES DISPLAY SUITE SIGNAGE DESIGN

-- ONLINE STRATEGIES SPECIFIC TO THE PROPERTY INDUSTRY WITH A PROVEN TRACK RECORD OF EARNING A HIGH ROI

-- MANAGEMENT & DESIGN

-- COPYWRITING

-- EMAIL MARKETING DESIGN, MANAGEMENT & STRATEGY

-- SIGNAGE AND WAY FINDING

SOCIAL MEDIA MARKETING -- FACEBOOK APPS -- FACEBOOK PROFILE/COVER DESIGN -- TWITTER & YOUTUBE BRANDING -- FLASH ANIMATION

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KEY TESTIMONIALS ONCE CLIENTS WORK WITH US, THEY CAN’T GET ENOUGH. THEY TELL US WE’RE HONEST, HARD-WORKING AND EASY TO DEAL WITH.

They are so easy to work with and really go above and beyond I consider them part of the team and look forward to working with them again in the future.

ANDREW THOMSON MARKETING MANAGER, CUSTODIAN LAND

iCreate produce powerful creative in line with brief, however, are comfortable challenging direction if they feel there is a better way.

ANITA THOMPSON MARKETING MANAGER, BROOKFIELD RESIDENTIAL PROPERTIES (QLD PROJECTS)

I thought they were great and can recommend them 100%.

MELISSA GARCIA MARKETING MANAGER, CITY FERTILITY

SAM PRICE OWNER, TEMPLETON PROPERTY

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I feel so proud of this project.

Please extend this thank you note to all your team. Congratulations on an outstanding job.

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BLUEWATER BROOKFIELD RESIDENTIAL PROPERTIES

409% increase in web enquiry.

CASE STUDY

OUR OBJECTIVE WAS TO IMPROVE ON THE PREVIOUS AGENCY’S ADVERTISING STRATEGY AND COLLATERAL RESULTING IN HIGHER RATES OF ENQUIRY.

OBJECTIVE iCreate won the Bluewater account by pitching against a number of competing agencies. Our objective was to improve on the previous agency’s advertising strategy and collateral resulting in higher rates of enquiry.

METHOD iCreate worked with Bluewater’s marketing manager to produce a year of varied campaigns across all media channels. This included TV, direct

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mail, upgraded signage, point of sale material, radio and print. Particular urgent focus was spent on improving digital assets, which were under achieving. We quickly developed a new website, and a series of landing pages targeting different target markets, housing products, and special campaigns.

RESULTS

EDM and PPC activity were directed at these.

• After a year with iCreate, Bluewater’s marketing manager reported significant increases in enquiry across all recorded metrics including a 409% increase in web enquiry.

All realestate.com.au advertising was also reviewed and refreshed.

• At the same time expenditure per enquiry reduced by 43%.

• In accordance with these improved metrics, Bluewater recorded much improved sales for the year.

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BREEZE, LITTLE BAY BROOKFIELD RESIDENTIAL

CASE STUDY

11.48 % conversion rate 448 enquires over 2 months Project sold out within a week of launch OBJECTIVE Assist Brookfield with the sale of Breeze, Little Bay Apartment Project.

METHOD iCreate came onboard this project within a few months of its launch to improve the online marketing assets. iCreate complemented existing marketing with a digital campaign including a landing page, EDM, replacement website and PPC (PPC component

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organised by Brookfield marketing across various providers such as realestate.com.au).

RESULTS

Both PPC advertising and the EDM to their database directed interested parties to the landing page.

• This work resulted in 448 enquiries over a 2 month period that helped sell out the 50 apartment project within a week of launch date.

The purpose of landing pages is to distill interested traffic into tangible prospects, that enter the sales team’s funnel. *Behind the scenes this landing page integrates with Brookfield’s Salesforce, to assist the process.

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• This was a great result and PPC was able to be cut with subsequent planned EDM’s to drive further enquiry also no longer necessary.

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PORTFOLIO

print

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PORTSIDE WHARF NYE CAMPAIGN

L I V E E N T E R TA I N M E N T

NYE FIREWORKS

CELEBRATE THE FESTIVE SEASON IN STYLE

BARS R E S TA U R A N T S FA S H I O N H E A LT H & B E A U T Y

PORTSIDEWHARF.COM.AU

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EAST VILLAGE CANNON HILL

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ESPERANCE REDLANDS

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YUNGABA KANGAROO POINT

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SKYRING GASWORKS NEWSTEAD

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ILLUMINA PROPERTY SOLUTIONS

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ALTITUDE BRANDING & BROCHURE DESIGN

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SOUTHPOINT SOUTHBANK

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HAMILTON REACH AVANT CARD

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KEELSON OWNER’S MANUAL

Your New ood Neighbourh

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Residents Manual

Moving in Guide

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Common Facilities

Apartment Services General e Maintenanc

Sustainab At Home

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The Keelson

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HAMILTON REACH RENT CAMPAIGN

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CONNECT MY PROPERTY

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PORTSIDE WHARF CUSTOM LISTING FUNCTIONALITY

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portsidewharf.com.au

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PORTFOLIO

web

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INTERIORS BY DARREN JAMES

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interiorsbydarrenjames.com.au

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PAVECTION

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pavection.com.au

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PINNACLE PORTSIDE WHARF

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pinnacleportsidewharf.com.au

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VIDORRA NORTH LAKES

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PORTSIDE WHARF

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portsidewharf.com.au

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BREEZE LITTLE BAY

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brookfieldresidential.com.au/breeze-little-bay-nsw

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MANLY HARBOUR VILLAGE

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RAINBOW FERTILITY

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rainbowfertility.com.au

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CRICKS MT GRAVATT

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LET’S TALK Now you know a bit about us, it’s over to you!

Call us on 07 3157 1108 or drop us an email to find out how we can create a powerful presence for your business.

We look forward to the prospect of working with you.

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icreateadvertising.com.au

07 3157 1108 info@icreatesolutions.com.au 2/75 Cambridge Parade, Manly Qld 4179