2024 Portfolio - Emily Hendricks

eb Design • Graphic Design • Experi ial Design • Brand Management • Video aphy • Aerial Photography • Swag • We esign • Graphic Design • Experiential D ign • Brand Management • Videography erial Photography • Swag • Web Desig

Emily Hendricks Graphic Designer

Hi there!

My name is Emily Hendricks.

I’m a graphic designer and brand manager who has worked professionally as a creative for over 15 years. My first role out of college was in the print industry, which was quite ironic seeing as I was taught in college that print is dying and digital was my only option. That role required me to think outside of the box... literally. I was the new in-house designer for a company that made packaging software and large-format digital die-cutting equipment. It was my job to create projects and trade show booths that highlighted the wide capabilities of the equipment. That meant that everything was custom, everything was a unique shape or able to be made into a 3D object, and everything was created for a purpose - to sell the equipment. This laid the foundation for pushing the boundaries of what’s possible in the print world and taking those concepts into the digital world.

My goal as a designer and a creative or brand manager is to not only continue to ask the question “Why?”, but also strive to answer that question in every brand decision made. Design is intentional. Your brand should be intentional, in all aspects. I thrive in the messy middle of taking differing thoughts and opinions about a brand, project, or event and helping to craft a successful answer and execution.

I currently specialize in being a Jane of many trades for small businesses, especially (but not limited to) those focusing on travel, tourism, or the outdoors industry. I enjoy the opportunity to build or expand a growing brand, create environmental designs for a conference or event, design catalogs or booklets, make swag, build website designs, capture lifestyle or aerial photography and videography, and so much more. My portfolio walks you through the wide variety of examples of work that I have done for a select number of clients.

When it comes to specialties, mine is your brand.

EmilyJane.co • @EmilyJaneandCo

Hey, that's me!

Zarticon Event Design Project Overview:

Deliverables:

Zarticon is a data product user conference hosted by Zartico and aimed at supporting their clients who are all in the Destination Marketing or tourism industry. 2023 was the inaugural event and was hosted in Tampa, Florida. The goal of the conference was to create community and educate the attendees on the ZDOS product while highlighting the destination of Tampa in its branding. My role as lead creative director and designer was to decide on a design direction and execute the wide array of creative projects that are required when hosting an event.

• Branding - Logo, Identity, Graphics, Icons, Etc. • Email Design • Website, Social, and Digital Graphics • Program • Onsite Signage • Interactive Community Art Piece • Stage Design • Swag • Program • Table Centerpieces • Presentation Designs • Videography • Award Design

2023:

Hosted in Tampa, Florida

2024:

Hosted in Charlotte, North Carolina

Presentation Templates

Acrylic Awards

Stage Design

Photo Booth

Table Centerpieces

Swag

Social Proof

Working within our budget and aiming at differentiating ourselves from other conferences, all attendees received a pair of socks, a travel mug, a sticker sheet, a beach towel, and a quarter zip shirt along with their program for the week all in a branded packing cube (because we all have enough reusable tote bags).

Travel Mug Socks

Beach Towel

3D Mona

An arctic fox named Mona is the mascot of Zartico and for our first conference, we wanted to have a statement piece that could be reused.

Quarterzip Shirt

Stickers

This 3.5-foot-tall 3D arctic fox was designed from scratch and created out of a 1/2" thick paper core material.

At the end of the conference, we were able to take it apart and package it into a flat box to send back to our HQ to be used in the future.

Stage Design

Welcome Desk and Signage

Name Tags & Lanyard Each attendee’s badge was customised with their DMO logo and a QR code (if they chose) to their LinkedIn profile.

Table Centerpieces

Conference Agenda & Workbook The goal of the 2024 Zarticon was to bring creativity and data research together. One of the ways that we accomplished this was to provide a coloring book/bullet journal style workbook and an art kit to every attendee. On day 1 of the conference, they were greeted with both items sitting on their table. We had one of the first sessions led by our resident visual notetaking expert to inform everyone about the goal of the workbook.

Each spread was broken down by half a day and held prompts around what was being spoken about that day. There were coloring sections to promote doodling, and the back was a full coloring page with the same design as the community art project (more on that later).

“Best note taking booklets of any conference!”

- Zarticon Attendee

Digital Signage

Award Design

While creating the details about the award ceremony for 2024, the Zartico marketing team wanted to create a "Golden Mona" award. To keep this project within budget, we worked with a vendor, and we created a 3D-printed golden fox design on a wooden platform with printed aluminum name plaques.

Yes - the same 3D Mona from 2023 was used again!

Photo Booth Props

Community Art Project Inspired by our keynote speaker who was going to speak about taking everyday objects and making art with them, we created a community art project that we called a sticker-by-number that was available for all attendees to contribute to throughout the conference. The idea was to take an easily accessible item (dot label stickers) and create art together.

My role was to create the art itself, decide the colored sticker dots that would be used, and ensure the whole project would work. I decided on the fox outline, then created the coloring book style art with different elements that represented Charlotte, North Carolina (the host) along with some elements that represented Zartico's data product. Each area had a number in it that referenced one color of sticker dot in a variety of sizes. Attendees took time together during breaks to apply stickers and check in on the progress.

ChromaLabel Sticker Dots in various sizes

Detail of stickerby-number

Detail of finished art

Swag

The goal for swag at the 2024 Zarticon event was to continue our delight and uniqueness from the previous year. All attendees received a pair of socks, a sticker sheet, a puzzle, a silicone tumbler, and a full-zip fleece jacket all in a branded packing cube (to continue their collection of packing cubes from the previous year). We used extra puzzles during networking times to have an activity for attendees to do while they were connecting.

Packing Cube Puzzle

Charlotte Silicone Wine Glass

Socks

Shirt

Sticker Sheet

Grey Duck Outdoor Project Overview:

Deliverables:

Grey Duck Outdoor is a Minnesota-based Canoe & SUP company.

They believe in the power of connecting with nature, time with family and friends, and exploring often. Grey Duck designs are clean, classic, and functional - things that never go out of style.

• Catalog Design • Various Graphic Design Projects • Website Design • Videography • Marketing and Brand Consulting • Social Media Graphics • Trade Show Supplies and Signage • Swag Design • Product Hang Tags

Grey Duck came to me with a logo already created and looking for help in growing their brand. Over the years, we built their brand guidelines, grew a photo/video library with a team of brand ambassadors and myself, updated their website, created yearly dealer catalogs, designed signs and trade show supplies, designed one-sheeters, helped develop new swag, brought social media campaigns to life, and more.

As their go-to designer, I’ve been able to design a wide variety of projects and can jump in and help when it’s needed. While our relationship started by taking a logo that was already created and helped refine and elevate the brand across multiple domains, it has continued with each new season which has brought new marketing challenges.

Catalog

Event Kit SUP One-Sheeters 11’4” Coast

11’6” Journey

12’ Coast Hybrid

The Coast is built using Grey Duck’s thermo-formed construction - a traditional fiberglass wrapped EPS foam core, with the addition of a tough, ABS thermo-formed shell. The integrated rail bumper protects your board where it takes the most abuse. This board is the perfect ‘cabin’ board - it’s a super stable ride, can be used by almost any sized rider, is durable, and doesn’t break the bank.Those demanding the ultimate in stability or rider weight capacity should opt for the 11’4”.

The Journey is built for paddlers who want to cover ground on a board that has excellent glide and great tracking. If the board you currently ride isn’t efficient or tends to wander when paddling, it’s time to upgrade to the efficient shape of the Journey.

The 12’ Coast Hybrid has a v-shaped hull design for effortless paddling and superior glide and stability. Constructed with our extra durable thermo-formed technology, this board is the perfect blend of light weight performance and bomber construction. With tie down slots just behind the standing area, attach a cooler for an extended day on the water that also doubles as a seat.

FEATURES • 10” center fin • GORE no maintenance vent

• GORE no maintenance vent

• Paddle included

• Six point tie down system on nose and four point tie down on tail for carrying accessories

LENGTH

WIDTH

THICKNESS

VOLUME

WEIGHT

FIN SET

11’4”

34

5.5”

275 L

33 lbs

1

MAX PADDLER WEIGHT

CONSTRUCTION

Beginner - 250 lbs

EPS foam core with fiberglass + thermo-formed plastic construction

Expert - 350 lbs PERFORMANCE:

SPEED

COLORWAYS

Light Wood

Dark Wood

White

STABILITY

LENGTH

WIDTH

THICKNESS

VOLUME

WEIGHT

FIN SET

11’6”

30”

6.5”

235 L

26 lbs

1

MAX PADDLER WEIGHT

CONSTRUCTION

Beginner - 185 lbs

EPS foam core with vacuum bagged bamboo + epoxy construction

Intermediate - 215 lbs Expert - 250 lbs

PERFORMANCE: SPEED

At Grey Duck, we wake in the morning believing in the transformative nature of being outdoors. Our focus on building quality products for a range of experiences, budgets, and expertise is what separates us from the pack. Innovation is our core, and we continually strive to make the outdoors more fun, more accessible, and more enjoyable. Come with us on this journey, you won’t be disappointed.

Different by Design GreyDuckOutdoor.com @GreyDuckOutdoor

• GORE no maintenance vent

• XL Leash Cup behind standing area for securing cooler

• Neoprene Grab Handle for easy carrying

• All color options are available in both sizes

• 10” center fin

• 6 point tie down system on nose + 4 point tie down system tail for carrying accessories

• 10” center fin

• 4 point tie down system on nose for carrying accessories

FEATURES

• Slot Handle for easy carrying

FEATURES

• Slot Handle for easy carrying

Intermediate - 300 lbs

The 11’6” Journey is our smallest and lightest touring board. Built for paddlers who want to cover some distance while out on the water, this board has been fine tuned for great glide and increased speed with each paddle stroke. If you’re looking for a board that is lightweight, efficient, and fun, you’ll find your match in the Journey.

At Grey Duck, we wake in the morning believing in the transformative nature of being outdoors. Our focus on building quality products for a range of experiences, budgets, and expertise is what separates us from the pack. Innovation is our core, and we continually strive to make the outdoors more fun, more accessible, and more enjoyable. Come with us on this journey, you won’t be disappointed.

COLORWAYS

• Paddle included LENGTH

WIDTH

THICKNESS

VOLUME

WEIGHT

FIN SET

12’

32”

5.75”

270 L

30 lbs

1

MAX PADDLER WEIGHT

CONSTRUCTION

Beginner - 250 lbs

EPS foam core with fiberglass + thermo-formed plastic construction

Intermediate - 275 lbs Expert - 300 lbs

Zebrawood

Rainbow

PERFORMANCE:

SPEED

COLORWAYS

Light Wood

Dark Wood

STABILITY

STABILITY

Different by Design GreyDuckOutdoor.com @GreyDuckOutdoor

At Grey Duck, we wake in the morning believing in the transformative nature of being outdoors. Our focus on building quality products for a range of experiences, budgets, and expertise is what separates us from the pack. Innovation is our core, and we continually strive to make the outdoors more fun, more accessible, and more enjoyable. Come with us on this journey, you won’t be disappointed.

Different by Design GreyDuckOutdoor.com @GreyDuckOutdoor

GETTING STARTED ON YOUR NEW BOARD

PFD (Personal Flotation Device) Follow state laws. There are many different styles of PFD to choose from, explore options at your local outdoor sports store.

Videos are available on our blog.

WEIGHT DISTRIBUTION Weight is evenly distributed by standing in the center of the board. Keep the handle in between your feet as a starting point.

Weight too far back.

This paddler needs to step forward on the board.

Weight evenly distributed.

Welcome to the Grey Duck Family!

Thanks for supporting Grey Duck Outdoor! We have worked hard to design the best paddle boards possible and we are honored that you chose to purchase one.

Rob Bossen

slight bend in your elbow

FOOT POSITION Keep your feet in line with your shoulders.

SIZING YOUR PADDLE

6” to 12”

90°

Rob Bossen, Owner of Grey Duck Outdoor Feel free to reach out with any comments or questions: Support@GreyDuckOutdoor.com

1. Register your Board with Grey Duck Start your warranty & and get discounts on Grey Duck gear!

GreyDuckOutdoor.com/pages/product-registration Warranty details can be found online.

2. Follow State Laws Register your board with the DNR (if needed based on local laws) and purchase a life jacket to keep with you at all times.

3. Start your Adventures!

Get out on the water and share your photos with us on Instagram by tagging @GreyduckOutdoor and #GreyduckOutdoor

Fill out the below information and keep this paper if anything should happen with your board.

Board Name + Length: Purchase Date: Purchased From:

PADDLE LENGTH The top of the paddle should be about 6” 12” from the top of your head.

HAND GRIP Start with the paddle above your head with your arms bent at 90 degrees to get a feel for where your hands should be. This will become second nature once your start paddling and continue to switch your hands.

(Keep your receipt)

Looking for more gear & accesories?

Blog content about SUP? General questions about your board?

GreyDuckOutdoor.com

Share your adventures with us: @GreyDuckOutdoor Grey Duck Outdoor

#GreyDuckOutdoor

IN THE CENTER MOST POPULAR Best for every day paddlers.

Maneuver well with good tracking.

IN THE BACK Easiest to turn Best for long, straght paddles. It is slower to turn but you’ll have better tracking.

We are continuously adding How To content to our blog. Follow us on Instagram, Facebook or sign up for our newsletter to learn more!

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ALL DAY HY

IN THE FRONT Easiest to turn Good for small lakes where you may be turning a lot or in surf conditions.

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info@greyduckoutdoor.com • 612-441-2155 Y| DA

PADDLE DIRECTION The blade of the paddle should always point forward.

FIN PLACEMENT

Use the code WELCOME to get 20% off Grey Duck branded gear or 10% off SUP accessories

Welcome to the Family

ARMS Keep your arms straight and strong, keeping the paddle as upright as possible while paddling.

OAST HYBRID

All Around Fin

URN

E Y | Q UE T I C

O NE Y T F O UR

Touring Fin

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Coast Fin

Paddle Board Care & Maintenance Proper care and maintenance of your board will ensure that you enjoy many years together. Below are some ways to extend the life of your board.

Do not store your board in direct sunlight. Keep in shaded areas - ideally in a garage or shed when not in use. Extreme heat is damaging to boards and is not covered under warranty. Rinse boards off after use (especially if it is ever used in salt water).

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Chase the Sun

Fins should be removed occasionally and fin box(es) rinsed out. When getting on your board, walk the board out into the water far enough that the fin never comes in contact with the bottom. When coming into shore, hop off the board before hitting the shore and walk it in. Boards should be turned over with fin facing up when on the shore and not being used.

Find more details, topics, and blogs online:

GreyDuckOutdoor.com

New Customer Welcome Packet

Website Redesign One major project I worked on with Grey Duck Outdoor was a website redesign. The original website was designed simply to sell paddle boards, but it lacked in telling its story.

The redesign centered around highlighting boards and canoes but led with their new-at-the-time slogan of "Different by Design". The homepage led with their brand story and worked to begin putting different board designs into categories of who they were designed for. All pages of the website were redesigned with beauty, simplicity, and timelessness in mind.

Brand Photography & Videography

Visit Saint Paul Project Overview:

Visit Saint Paul is the official convention & visitors bureau for Minnesota's capital city of Saint Paul with a mission to generate economic growth for Saint Paul by effectively marketing the RiverCentre campus, Saint Paul, and the region as a preferred convention and tourism destination.

I worked with Visit Saint Paul as their in-house creative for almost 5 years. My areas of responsibility included fulfilling graphic design projects, creating videos to highlight the city and events, and taking promotional photos of the city and events. Together with the marketing and membership team, we tackled yearly marketing campaigns, partnered with companies like Red Bull to organize and execute events, promoted our memberships to local businesses, produced our yearly Insider’s Guide, provided photography for the Insider’s Guide, managed the website and blog, and more.

Awards:

Deliverables:

• 30 Under 30 in 2017 Issued by Destinations International and Searchwide • 2019 Explore Minnesota Tourism Award for Best Branding and Integrated Marketing Campaign – Insider’s Guide

• Graphic Design • Annual Report Deisgn • Videography • Photography • Swag • Trade Show and Conference Booth Signage

The Visit Saint Paul Insiders Campaign was created with the goal of inspiring and emotionally connecting with travelers through the experiences and recommendations of Insiders—local “experts” with a passion for Saint Paul. Insiders are selected according to how they fit into the campaign’s overarching Saint Paul story, with a great deal of attention paid to representing a mix of age, gender, race, cultural background, sexual orientation, family status, and interests. Our 2018-2019 campaign focuses on key themes from Visit Saint Paul’s 2017 perception research: family-friendly activities, sports, shopping, arts and culture, history, and architecture.

Each Insider agreed to be featured throughout the campaign via photo, video, and transcribed interviews in which they share their favorite things about the city. In addition to showcasing this content in our annual Insider Guide, we used it to build an Insider’s microsite on VisitSaintPaul.com. The microsite houses the Insider video series, which is regularly shared along with the longer transcribed interviews on Visit Saint Paul’s social media accounts.

Annual Report Calendar

Videography

Photography

Find a full catalog of videos created for Visit Saint Paul at YouTube.com/@EmilyJaneandCo

Design

Minnesota State Fair Booth Each year, Visit Saint Paul hosted an informational booth at the Minnesota State Fair where volunteers would hand our Insider’s Guides or be available to answer any Saint Paul-specific questions. Our goal was to create an interactive space that would invite people in to take photos they could share and tag with our hashtag of #MYSAINTPAUL. Year 1: - Full floor vinyl - Rigid wall with custom cut giraffe stand-out as a photo opportunity - Retractable banner - Rigid back wall sign - Swag (drawstring backpacks) Year 2: - Fabric, collapsable (and reusable) backdrop as a photo opportunity - Custom paper core bar for volunteers to sit at to invite conversation - Tablecloth - Source flooring to fit in budget The backdrop design was continuously refined and used throughout the years for Visit Saint Paul. We also partnered with Meet Minneapolis and Visit Bloomington to create a large backdrop for their joint IMEX booth.

Year 1 Year 2

Circus Juventas Project Overview:

Deliverables:

Ever wished you could just run off and join the circus as a kid?

Well, in Saint Paul, Minnesota, you can!

• Show Branding and Visual Identity • Digital Artwork and Photo Manipulation • Email graphics • Print Design including Billboards, Banners, and Program • T-shirt Design

Circus Juventas is the largest performing arts youth circus school in North America. They are a non-profit organization that has hundreds of students take classes each year and perform an extraordinary show every summer and winter.

My role in this projects was to design and create the overall vision of how the show was going to be represented. We had a photographer take staged action shots of the performers and I worked to create digital art of them in the universe that represented each show. With that direction, I created posters, billboards, banners, email artwork, social graphics, the program, etc. to promote each show.

2021:

Galaxium Summer Show

2021:

Blizzard Winter Show tas

uven Circus J

2021

The Frosted Petunia The Frosted Petunia is a small home bakery that specializes in custom cookies. My role in this project was designing the logo set and color palette.

Miami Beach Boot Camp Miami Beach Bootcamp is an oceanside workout club located in Miami. When they were getting started, they were looking for a logo that represented the beaches that their classes were hosted on and requested that pink was the main color.

Seven Spokes Bike Shop Seven Spokes Bike Shop is a womanowned bike store and repair shop in Saint Paul, Minnesota. My role in building the Seven Spokes Bike Shop brand included assisting in naming the business, designing the logo and colors, building the original website, and assisting with signage for the store front.

Aerial Photography & Videography Overview: I am a fully licensed and insured drone pilot located in Minnesota. Here is a sampling of my aerial photography and videography.

Mr. & Mrs.

Alderwood Resort

Togiak, Alaska

Saint Paul, Minnesota