February
ELTIS Pune SEO Report
2023
Highlights of the month
● The website received a total of 1675 organic traffic along with 3074 sessions and Bounce rate is improved by 1.55 as compared to previous period
● We have received Total clicks 2.22K and Impressions 73.2K in the month of February
● 5 out of 8 keywords rank on first page of Google.
Activities Done this month
Activity Status Website audit fixes shared Done GSC Issues check Done Article Submission Done Social Bookmarking Done PDF Submission Done On-Page check Done
Traffic Analytics Report From Google Analytics
Overview - [Feb 2023] vs [ Jan 2023]
Observation: In the month of February, overall traffic decrease significantly through all channels. We observed a decrease in new users, and avg. engagement time compared to the previous month.
All Sources of Traffic
Observation: The overall traffic to the website from all sources was 3016. Organic traffic resulted in the highest average session duration and highest sessions rate across all traffic sources.
Organic Traffic Comparison
Observation: In the month of January, we received 1675 new users. Overall, organic performance decreased in terms of engagement rate and average session duration, and bounce rate improved by 1.55%.
New Vs. Returning
Observation: In the month of February we have received 2.6K New users and 1K returning users.
Mobile Vs. Desktop
Observation: 1346 organic users coming via mobile devices and 651 organic users coming from the desktop. Mobile device gets highest sessions.
Organic Traffic (city-wise)
Observation: Pune contributed to highest traffic in the February month having 904 users out of 1109 total users.
Traffic Quality
Observation: Traffic coming in from “Organic” source has the highest users whereas the referral traffic has the lowest bounce rate for this month.
Search Console Report
Search Console Overview
Observation:We have received Total clicks 2.22K and Impressions 73.2K in the month of February.
We have received higher clicks and impressions from mobile than that of desktop.
Queries
Observation: Queries like eltis,eltis pune, symbiosis english speaking course contributing to the highest clicks and impressions for the website.
Off Page SEO Activities
Off Page Activities
For more details on the above activities, visit this link:https://docs.google.com/spreadsheets/d/1gZIlxYuUwPVwctK939EhEX5GeqaZUlHA2zQyLV6CJv
Particulars Deliverables Done SEO article 4 Article Submission 40 PDF Submission 16 Social Bookmarking 32 Image Submission 7 Classified Submission 5
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Keyword Ranking
Keywords Ranking
Keywords Nov 2022 Dec 2022 Jan 2023 28 Feb 2023 english speaking courses 42 35 30 18 english speaking institute 19 13 14 15 english speaking online course 32 25 19 18 symbiosis spoken english course in pune 1 1 1 1 spoken english courses in pune 4 3 1 2 online spoken english classes in pune 9 8 6 6 spoken english course 12 12 6 1 spoken english classes in pune 6 6 5 4
Learnings and Wayforward for the next Month
Learnings & Plan of Action
● Request to fix the website issues as per shared recommendations.
● Recommended to add blogs to the website to add fresh content to the website to improve scope of interlinking and keyword ranking.
● Check interlinking scope to the website to improve user engagement to the website.
● Will continue with some more off page activities to build quality backlinks.
● Request to create a thank-you page and link it to the submit button so that we can begin tracking conversions using GA.
● Overall website suggestion shared & Please take a decision as it will give a huge positive impact!
● The website will be able to support our target KWS through internal linking if we add new blogs on a regular basis. This will also show Google that we are consistently producing new content, which will enhance our indexing and crawling automatically.
Thank You
