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Global Data Management Platform Market Research Report by Forecast to 2023

Global Data Management Platform Market Research Report by Forecast to 2023

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Global Data Management Platform Market Research Report by Forecast to 2023

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Global Data Management Platform Market Research Report by Forecast to 2023

Summary The data management platform (DMP) market could reach the approximate valuation of USD 3 billion by the end of 2023, estimates Market Research Future (MRFR). The market is expected to achieve a growth rate of roughly 15% during the forecast period (2017-2023).

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Global Data Management Platform Market Research Report by Forecast to 2023

Major Key Players: •

Oracle Corporation (U.S.)

Adobe Systems Inc (U.S.)

KBM Group LLC (U.S.)

Rocket Fuel, Inc (U.S.)

Krux Digital Inc (U.S.)

Lotame Solutions Inc (U.S.)

Turn Inc (U.S.)

Segmentation: The worldwide data management platform market has been segmented depending on the data type, data source, and end-users.

With respect to the data type, the segments are first party, second party, and third-party data. Between these, the first-party data is considered to be highly critical data as the source of data collection is directly connected to the brand. These are generally existing customers or even potential customers. Marketers and advertising agencies make use of this kind of data to transform potential users into

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Global Data Management Platform Market Research Report by Forecast to 2023 customers, in addition to selling products to existing customers. As a result, the first-party data segment has bagged the top spot in the market, with the highest share. However, the third-party data segment is showing lot of promise, given its steady growth in the market.

Regional Analysis: The data management platform market is spread across the main regions of Europe, North America, Asia Pacific (APAC) and the Rest of the World (RoW). North America is projected to be the leading market for data management platform in the conjectured timeframe, thanks to the advancements in next-generation technologies, especially in the United States (U.S.) and Canada. High provision of digital marketing capabilities in the region could stimulate market growth in the coming years. Additionally, the region notes the widespread deployment of communication technologies as well as IoT, which significantly benefits the data management platform market.

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Global Data Management Platform Market Research Report by Forecast to 2023

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Global Data Management Platform Market Research Report by Forecast to 2023  

Global Data Management Platform Market, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile we...

Global Data Management Platform Market Research Report by Forecast to 2023  

Global Data Management Platform Market, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile we...

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