Socialize your Business with the Help of SMM Marketing Agency Gone are the days of using traditional ways to connect with the brands as today, customers have taken a new road in the interacting with the brands. The communication between the customers & brands has evolved. Currently, social networking has become most effective way to initiate good relationship with customers. What is the meaning of Social Media Marketing? Social media marketing also called as SMM is a marketing strategy used by modern businesses. Modern businesses find social media marketing useful in connecting and interacting with their target audience. The purpose behind social media marketing is to build up unique and shareable content as well as that attracts visitors. You will find many modern businesses are experimenting with social media marketing; therefore, they must make the best use of it.