At AlShaheera, our mission is to “bring beauty to life”, whether our customers are makeup or skincare enthusiasts, we offer them the best cosmetic options to enhance their beauty and confidence.
As a top cosmetic retailer, we carefully select a wide range of high-quality products that cater to everyone›s needs and preferences. Join us on this exciting beauty journey, and discover a world of glamour, self-expression, and self-discovery.
alshaheera.com
Despite enduring conflict for a significant part of its existence, Iraq, with its profound history and vibrant culture, has managed to resurge. This remarkable transformation has set Iraq into becoming one of the most captivating destinations for business expansion in recent years. In a country marked by historical and socio-political challenges, the beauty and makeup industry provides a much-needed escape and avenue for self-care.
It serves as a means for individuals to enhance their physical appearance, express their personal style, and boost their self-esteem.
Moreover, the beauty and makeup industry in Iraq offers valuable economic opportunities, both at an individual and national level. It has the potential to stimulate local entrepreneurship, provide employment opportunities, and contribute to the overall growth of the country’s economy.
Al-Shaheera’s market experience in the beauty industry goes beyond the number of years we have been operating. While our longevity speaks to our enduring presence, our true expertise lies in our deep understanding of the market shift that occurred in Iraq after 2003, when the country opened its doors to exports and international brands.
This pivotal moment marked a significant transformation in the beauty landscape, and AlShaheera has been at the forefront of embracing and adapting to the changing customer preferences that emerged. Our experience in navigating this dynamic market shift has provided us with invaluable insights into the evolving needs, desires, and tastes of our customers.
Al-Shaheera, founded in 1998, originated from the humble beginnings of a small shop in Baghdad, founded by two visionary brothers driven by their passion for perfumes. Since then, our brand has become synonymous with excellence in the beauty, perfumes, and personal care market in Iraq.
Al-Shaheera was registered in 2011 as a General Ltd company. Over the years, Al-Shaheera has undergone continuous evolution and growth, transforming into a reputable and trusted retailer that remains the top choice for discerning Iraqi customers.
Our commitment to delivering exceptional products and unparalleled customer service has cemented our position as the market leader. Our pioneering efforts have inspired and paved the way for numerous other retail stores to enter the beauty industry. As a trendsetter, we have not only set new benchmarks in product quality and variety but have also raised the bar for customer experience and satisfaction. At Al-Shaheera, we believe in the power of beauty and its ability to enhance self-confidence and individual expression.
As an industry leader, we hold ourselves to the highest standards of ethics and integrity. We provide authentic products sourced directly from trusted suppliers, ensuring our customers receive only the finest quality items.
In the ever-evolving landscape of the beauty industry, Al-Shaheera continues to adapt and innovate, staying ahead of the curve to provide our customers with the latest trends and innovations.
At our stores, we pride ourselves on offering an extensive selection of internationally renowned brands in the beauty and perfume industry, catering to the diverse preferences of our valued customers. As a testament to our commitment to excellence, we have gone a step further by introducing our concept store, Al-Shaheera Prive, dedicated to showcasing exclusive niche perfumes. At Al-Shaheera Prive, we curate a collection of exceptional and hard-to-find fragrances, sourced from prestigious niche perfume houses around the world.
To be the leading beauty and makeup retailer in Iraq, providing our customers with the highest quality products and services at
To be a trusted beauty destination that celebrates diversity, fosters self-confidence, and empowers individuals to embrace their unique beauty in Iraq. Together, we strive to redefine beauty standards and inspire a culture of self-love, creativity, and inclusivity.
We strive to provide our customers with the highest quality products and services.
We are always looking for new ways to improve our products and services.
We are committed to providing our customers with a unique and personalized shopping experience
We are honest and trustworthy in all our dealings with our customers, suppliers, and employees.
Our journey started with the first branch opening in Karada with a total area of 32 m2
Our journey began in 1998 in the Karada area of Baghdad, where our inaugural location consisted of a modest 32 square meter shop. Through perseverance and dedication, we have witnessed remarkable growth over the past 25 years. Today, we take great pride in our accomplishments, as we have expanded to encompass 14 official branches and established a sister company known as Lavendar.
Furthermore, our progress shows no signs of slowing down. We are excited to announce that by the end of 2023, we will be opening four additional branches, bringing our total number of locations to an impressive 18.
This expansion reflects our commitment to meeting the needs of our valued customers and extending our reach to new communities.
As a socially responsible beauty and makeup retailer, we actively seek partnerships with brands and initiatives that align with our values and contribute to positive change within the beauty industry and society.
We are committed to sourcing products from reputable brands, both local and international, that prioritize quality, innovation, and sustainability. At AlShaheera, our extensive partner list spans a wide array of beauty categories, including perfumes, skincare, makeup, haircare, and more.
We take immense pride in our ability to forge partnerships with renowned international brands, such as Sisely Paris, Lancome, Clarins, Dior, Givenchy, Guerlain, Maybelline, Bourjois, YSL, and many more.
The fact that these global powerhouses choose to partner with Al-Shaheera within Iraq speaks volumes about the recognition and trust we have earned in the industry.
By joining forces with top international brands, we continuously expand our offerings and provide our customers with access to the latest and most sought-after beauty products.
At Al-Shaheera, our partnerships extend beyond business transactions. They signify the mutual respect and shared goals we have with our partners, emphasizing our collective dedication to providing exceptional beauty solutions to the Iraqi market. We cherish these collaborations and remain committed to nurturing and growing these relationships for the benefit of all stakeholders involved.
At Al-Shaheera, we firmly believe that our staff is the cornerstone of our success. Our staff consist of around 270 dedicated employees working in various departments in 5 governorates over our 14 branches. Recognizing their invaluable contribution, we prioritize their growth and development through a comprehensive training and capacity building program.
Our commitment to empowering our employees is reflected in our approach to training. We go the extra mile by offering both internal and external training opportunities, ensuring that our beauty advisors receive top-notch instruction from professional trainers.
These training sessions cover a wide range of topics, including customer service, in-depth product and brand knowledge, effective consumer engagement strategies, and other relevant areas essential to their roles.
By investing in continuous training, we equip our staff with the skills and expertise necessary to provide exceptional service to our valued customers. Through these initiatives, we strive to foster a culture of growth and excellence within our organization.
We recognize that by empowering our employees with the tools and knowledge they need, we enhance their professional capabilities while also nurturing a positive work environment. We are dedicated to delivering exceptional customer service, ensuring that every interaction with our team is characterized by attentiveness, knowledge, and genuine care.
Our goal is to create a personalized and seamless shopping experience that exceeds expectations and builds lasting relationships with our valued customers. We firmly believe that by investing in our team, we are investing in the continued success of our company and the satisfaction of our valued customers.
One of the key factors that sets AlShaheera apart from other retail stores is our ownership of a dedicated warehouse spanning an impressive 2,500 square meters. This spacious facility has been strategically divided to efficiently allocate our extensive range of products according to categories. By organizing our warehouse based on product categories, we ensure streamlined operations, making it easier to access and manage inventory.
This approach enhances our efficiency, enabling us to meet customer demands promptly and effectively. Furthermore, we take great pride in the advanced temperature preservation systems in place within our warehouse.
These systems are specifically designed to maintain the ideal atmosphere for our products, ensuring their safety and integrity.
In addition to temperature control, we have implemented an advanced system that monitors the shelf life of our products. This system enables us to efficiently track expiration dates, allowing us to allocate nearexpiry items appropriately.
By closely managing product life cycles, we prioritize freshness and ensure that our customers receive only the highest quality goods. At Al-Shaheera, our dedication to meticulous warehousing practices underscores our commitment to delivering excellence.
We recognize the significance of maintaining product integrity and freshness throughout the supply chain, from our warehouse to our stores. By investing in cutting-edge systems and processes, we ensure that our customers can trust the quality and reliability of the products they find on our shelves.
