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TO THE

SOURCE SOLESTRUCK


NOTE To The Source by Lala Lopez www.lalanyc.com 9:45AM, I walked up to the shooting space for the Solestruck Fall 2011 Lookbook, only to gawk at the whopping 125 girls that were lined up on Soho’s Greene Street. Every single girl on that line had their own look, their own style and their own point of view. I was super stoked to meet all the girls in the casting, who all gushed about their love for shoes, fashion and New York City. As the speakers blasted ‘Who Runs the World (Girls)’ by Beyonce, we all knew it was bound to be an amazing shooting day. As these stylish ladies queued up in front of the Solestruck team and I, it was incredibly difficult to pick only 8 girls from all the 125 beauties we saw that morning. By noon, we had our picks ready to go into hair and makeup. After each girl had been glamified and made camera-ready, I walked them through our wardrobe department to talk about their personal style and what their dream outfit would be. As we got each girl ready, we played on the high-low aspect of dressing. There were 50 stellar clothing collections that we got to pair with the darling array of Solestruck shoe selections that are out for the fall season. The crowd favorite was definitely the Finsk number, that would even give Lady Gaga a run for her money. Our awesome photographer, Jose, snapped every one of the girls in tons of looks from our favorite designers and shoe brands. There was a frenzy of energy in the shooting space, a palpable sense of excitement and anticipation. I mean, what else could we expect? We went straight to the source of the Solestruck girl, whose affection for shoes and personal style is unparalleled. I’ve done a bunch of photoshoots in the past, but none have been more fun, fulfilling or exhilarating than working with this amazing group of girls for the Solestruck “To The Source” lookbook. It’s remarkable to witness firsthand, the immense amount of loyalty and devotion that the Solestruck customer has. She’s powerful, smart and cooler than the average girl. There’s no doubt in my mind that the Solestruck girl is the future star model, blogger, editor, stylist, and even designer. And I’m unshakably confident that we will definitely be seeing a lot more from these girls in the very near future. Always Remain Beautiful, Lala Lopez


CREDITS Creative Director: Ty McBride Head Stylist: Lala Lopez lalanyc.com.com Photographer/Layout/Design: Jose C. Garcia josecgar.com Photo Assistant: Marc Regas Behind the scenes photographer: Erik Gustav Video: Andrea Cruz Production Coordinator: Leone Islam Assistant: Erin Flesch Makeup: Avion Baxter, Denise Mojica makeupbymojica.com Hair: Keila Rivera, Dee of Double-D Productions Production Assistants: Erika Broad, Amelia Burchard

Models: Elisabeth Lillie Sierra Echegaray Preity Lama Samantha Tarter Britt Bolton Shartinique Lee Titilayo Mutushi Jessica Kwebetcha

Shot on location in Soho NYC, this entire event was staged and produced at the Enter Pronoun space at 65 Greene Street Floor 2. enterpronoun.com Featuring styles from our Fall ’11 selection, the To The Source lookbook features items we will be showcasing on the site for the upcoming Fall/Winter season including styles from the below brands and collections: 80%20 ALL CAPS Ash Cheap Monday Dolce Vita Ego & Greed FINSK

Gee Wa Wa Jeffrey Campbell Irregular Choice Matiko Melissa Messeca Miista

Opening Ceremony Paulo Renato Philip Simon Plomo Rachel Comey Sam Edelman Senso

Shakuhachi Solestruck Vintage Unif Vagabond Won Hundred

With questions about the styles featured in TO THE SOURCE please email customerservice@solestruck.com


MORE Clothing: Motel Funktional JoyRich Suzanne Rae Dolce Vita Logan Neitzel Cheap Monday Zana Shakuhachi B.Calla Looks Mary Meyer Won Hundred Idom Gabby Appelgate Maurie & Eve UNIF

motelrocks.com funktionalcollection.com joyrichclothing.com suzannerae.com dolcevita.com loganneitzel.com cheapmonday.com zanabayne.com shakuhachi.net bcallalooksproject.com marymeyerclothing.com wonhundred.com idomdesigns.com gabbyappelgate.com maurieandeve.com unifclothing.com

Eighteenth Carrie Parry Haleh Nematzadeh Minimarket Mjolk Wood Wood Henrik Vibskov Chromat H Fredriksson Study Upstate Spratters & Jayne Eva & Bernard Wicce Jewel by Lisa

eighteenthnyc.com carrieparry.com haleh.tv minimarket.se mjolkhomme.com woodwood.dk henrikvibskov.com chromatgarments.com hfredriksson.com study-ny.com youreupstate.com sprattersandjayne.com eva-bernard.com wiccedesign.com jewelbylisa.com.ng

CBdesignsNYC.etsy.com brittbybritt.com accessoryartists.com istajewelry.com melaniemarie.com

TNEMNRODA AF148-AF147 Bijules Simply Nova

tnemnroda.bigcartel.com af148-af147.com bijulesnyc.com

Jewelry: CB Designs NYC Britt by Britt Accessory Artists Ista Jewelry Melanie Marie


DOLCE VITA Jemma Red Suede Platform Bootie

5


6

MIISTA Batilda Black Leather Buckle Bootie


JEFFREY CAMPBELL Trinity Gold Studded Boot

7


8

EGO & GREED Bowler-ESP Lace Up Espadrille in Kitten Print


FINSK Project 4 No. 116-105

9


10 MESSECA Madison High Heeled Clog


JEFFREY CAMPBELL 11 Wanted-G Round Toe Ankle Strap Pump


12 GEE WA WA Evfemia Double Gore Claw Bootie


JEFFREY CAMPBELL 13 Blush Suede Buckle Bootie


14 JEFFREY CAMPBELL Ronson Block Heel Lace Up Bootie


OPENING CEREMONY 15 Bernardette - 2 Velvet And Leather Platform Pump


16 JEFFREY CAMPBELL Detention Silver Metallic Wedge Bootie


PLOMO 17 Julieta Mary Jane Platform


18 RACHEL COMEY Mars Combo Ankle Bootie


RACHEL COMEY 19 Skeeter Red Suede Lace up Bootie


20 SENSO Delilah Aztek Print Architectual Inspired Fabric Bootie


SENSO 21 Wilma Orange Cheetah Ankle Bootie


22 SHAKUHACHI Steel Cap Flat Lace Up Combat Boot


SOLESTRUCK 23 Vintage Item # 1Kiltie Laredo Boot


24 UNIF Hellraiser Unisex Flat Studded Menswear Inspired Slipper


80%20 25 Kip Neon Accent Wedge Bootie


26 IRREGULAR CHOICE Carnaby Bond Kiltie Ankle Bootie


28 ALL CAPS Rosalie Suede Peep Toe Bootie


ASH 29 Scott Black Classic Engineer Boot


30 ASH Zubroska Apres Ski Boot


32 CHEAP MONDAY Monolit Close Toe Inside Zip Wedge


CHEAP MONDAY 33 Angel Low Single Gore Heel Bootie


34 CHEAP MONDAY Angle Cut Out Shoe Bootie


EGO & GREED 35 Driver Suede Lace Up Wedge Boot


FINSK 37 Project 3 No. 116-97


IRREGULAR CHOICE 43 Toad in The Hole Black Wedge Lace Up Boot


44 JEFFREY CAMPBELL Rumble Stacked Heel Ankle Boot


JEFFREY CAMPBELL 45 Lana Lace Up Platform


46 JEFFREY CAMPBELL Zeke Black Leather Wedge With Ankle Band


JEFFREY CAMPBELL 47 Tardy Lace Up Ankle Bootie


48 VAGABOND Vera Pointy Toe Double Gore Ankle Boot


MELISSA Kissing Rubber Lace Up Bootie

JEFFREY CAMPBELL 49 What Ankle Bootie With Button Detail


50 MATIKO Stella Mustard Wedge is a SOLESTRUCK Exclusive


MATIKO 51 Stella Black Cheetah Combo is a SOLESTRUCK Exclusive


52 MELISSA Kissing Rubber Lace-up Bootie


MELISSA 53 Feeling Rubber Corset Wedge


54 MESSECA Carla Sweater Wedge Boot


MESSECA 55 Cris and Charmene Cuff Bootie


56 MESSECA Coraline Velvet Slashed Wedge


OPENING CEREMONY Bernardette - 2 Velvet And Leather Platform Pump

MESSECA 57 Morgan Peep Toe Heel With Metal Detail


58 MIISTA Madde Platform Buckle Boot


MESSECA 59 Gavin Black Leather Wood Platform


60 PAULO RENATO The 2000 Leather Round toe Pump


PHILIP SIMON 61 Hiker Gum Sole Lace Up Wedge


62 PHILIP SIMON Kevoik High Heeled Lace Up Boot


PLOMO 63 Celia Tan Suede Fringe Lace Up Bootie


64 PLOMO Valentina Pony Fur Platform


SAM EDELMAN 65 Petty Suede Square Heel Ankle Bootie


66 SENSO Haydin Zipper Trim Pull On Flat Boot

RACHEL COMEY Mars Single Gore Pull On Bootie


SHAKUHACHI 67 Pony Lace Up Boot


68 SHAKUHACHI Metal Hell Lace Up Bootie


SOLESTRUCK 69 Vintage Item # 25 High Heeled Tassel Loafer


VAGABOND 71 Gaga Lace Up Boot


72 VAGABOND Grace 90´s Inspired Chelsea Boot


74 WON HUNDRED Day Lace Up Ankle Boot


VAGABOND 75 Vera Short Suede Pointy Low Ankle Bootie


76 ALL CAPS Azalea Oversized Wood Wedge


IRREGULAR CHOICE 77 Anabelle’s Trolley Diamond Heel Black Ankle Bootie


THANKS A Special Thanks. We would like to recognize our vendors who sponsored this project with free shoes and gifts for the models. The first 100 applicants on the scene for this project received gifts and shoes from: 80%20, DOLCE VITA, Jeffrey Campbell, Sam Edelman, Matiko and Irregular Choice. Without these amazing partnerships, our work would for sure be less fun and obviously less fruitful. Please continue to support these brands on our site. Without our fans and support system, productions like this would not be possible. We would like to send out a giant thanks to the following people for making this event possible: Alex Gallatin and Julie Maddox at the Solestruck HQ, Natalia, Raphael and Michelle at Enter Pronoun, a special thanks to the doormen at 421 7th avenue for continually helping us load shoes into ungrateful taxis, and a giant thanks to Steph K for housing members of our Portland staff, and to Lite Bites of Greenpoint, Brooklyn for delivering lunch all the way to Soho.


To The Source: Solestruck Fall Lookbook