B A ( H O N S ) FA S H I O N M E D I A V IRT UA L O P EN DAY P R ES ENTAT IO N 2020
T H E CO U RS E T EA M
Rachel Lamb
Johnathan Whalvin
Hannah Eichler
Course Leader
Lecturer
Associate lecturer
Rachel is an award-winning journalist and editor with 25 years in the media industry. As an academic Rachel is a senior fellow of the Higher education Academy and specialises in active learning and real-world teaching running units on everything from writing and PR to marketing and design.
Johnathan is a multi-skilled graphic designer with 25 years’ experience across print and digital media. Johnathan is a Fellow of the Higher Education Academy and leads units on print and digital design, branding, film, motion graphics and new media.
A Solent Alumni, Hannah has spent the last 12 years styling for major retail brands and magazines and is currently deputy editor of the MailOnline’s Fashion Finder. As an academic, Hannah is an Associate Fellow of the HEA and specialises in teaching units on styling, PR and content strategy
2
Sarah Dryden Senior lecturer Sarah Dryden has been a freelance photographer and senior lecturer for the last twenty years with a special interested in widening participation, international students and exchange partnerships. Sarah was keynote speaker for the Norwegian educational board and worked for nine years as an international exchange tutor. She is currently in her last year of a practice based PhD which links social science to film and design.
Zoe McCarthy Lecturer Zoe has an extensive background in design specializing in digital fashion and textile design. Having run her own design agency for more than 10 years Zoe offers a wellrounded insight in to the fashion industry and design practice delivering expert knowledge and technical insight across all design-based units. Zoe loves sharing her passion for the industry, trends and research with her students in practical, hands-on workshops.
Bill Blanco Associate lecturer A photographer with decades of industry experience, Bill loves nothing more than to inspire our students and develop their academic and subject knowledge through academic inquiry and critical analysis. Bill teaches research, writing and theory across a range of disciplines on on our programme.
.
3
W H AT I S FA S H I O N M E D I A @ S O L E N T ?
Fashion media is a dynamic and constantly evolving area of the fashion industry that focuses on creating content that influences consumer behaviour. Whereas traditionally this was the remit of fashion magazines now the explosion of new technologies has transformed the fashion industry and how it communicates beyond the printed word to digital spheres, imagery, film, and events. From the traditional careers of journalists and photographers have evolved new and more specialised roles; fashion media specialists now operate as comfortably online, behind the camera, on film and in corporate scenarios as they do in print. Story-telling has evolved and BA (Hons) Fashion Media will help you take your writing, image making, design and marketing skills to a level that will make your graduate portfolio stand out from the crowd and demonstrate your ability to capture interest, shape trends and drive engagement.
5
Yo u r 1 s t Ye a r
Research + experimentation + collaboration
6
What you will study In your first year you will study units on research, trend forecasting, image making, editorial design, digital fashion landscapes, PR, marketing, social media strategy and ethics. All units are taught under the umbrella of our course brand Carbon ensuring you will receive a real-world university experience from your first day. Lectures and seminars make way for active learning sets, production days and live briefs to ensure you ‘learn by doing’ every day. You will collaborate in shared sessions with peers and develop unique fashion communities of support and friendship.
Carbon Carbon is our real-world brand providing omni-media content across digital, print and web. You will have the opportunity to assume live job roles on the publication from editor, fashion director, stylist, social media editor and marketing manager to art director, photographer and digital editor and within those roles steer content, innovate and drive engagement while managing a small team and creating a range of fresh fashion content. You will run the website and the brand’s social media channels honing your skills and developing a live outward facing portfolio from day one. In 2019 Carbon was nominated in the Student Magazine of the Year (internationally) category by the media platform 7 Stack. Check out all our back issues on www.issuu.com/carbononcampus
You will also learn the secrets of styling, get to grips with fashion photography both on location and in our state of the art studios and be taught the art of image making for editorial, social media and advertising using the latest photographic and studio equipment. Whether you come to us with camera experience or as a complete novice the learning is adapted to ensure you get the most out of every technical, practical and academic session. You will access to the photography stores and can access cameras and other essential equipment for free. Our dedicated mac suites will house all of your digital sessions.
How you will be assessed There are no exams on this programme. Both course work and timed assignments are staggered throughout every unit and mirror real-world briefs. Most projects work to a portfolio submission allowing you to build up your work over a unit and submit a body of work that shows breadth and progression. You receive formative feedback at each stage which will allow you to edit, improve and adapt your work to reflect your learning. Briefs are broad and allow for a number of outcomes so you can chose to how you prefer to present your work 8
G U EST S P EA K E RS
Solent Fashion Media has welcomed some amazing guest speakers to inspire our students this year. From Queenie Yang, Asia Editor of Vogue International to designers from Alexander McQueen, internationally renowned photographers, journalists from OK, Hello, Glamour, Red and Elle, fashion influencers and trend forecasters from worldwide organisations such as WGSN and GOAT, Solent Fashion Media students get the opportunity to interact with our speakers, interview them and network to enhance their employability. Alongside formal guest lectures students also meet industry mentors, brand creative teams, tastemakers and influencers in sessions as guests are brought in to contribute to the learning, deliver live briefs and review portfolios.
9
Yo u r 2 n d Ye a r
Develop + Refine + Analyse
10
What you will study In your second year you will study units built on the experimentation of your first year and develop areas of enquiry for future projects. You will analyse brands and their communication strategies and develop visual and written responses. You will explore the world of influencer marketing and develop live strategies for brands such as ASOS, H&M, Nike and Nicholas Kirkwood. You will explore augmented reality (AR) in the fashion media and develop concepts and strategies to engage audiences to add value and amazing user experiences. You will create fashion films and podcasts to add new layers of content to your projects and enhance your professional portfolio.
Media Business Your second year starts with the opportunity to research the independent publishing arena and create a new product for a chosen demographic. You become your own editor-in-chief creating content on any subject that your are passionate about. Previous projects have spanned everything from street style to sneaker zines and some have even expanded into the areas of beauty and lifestyle. You will explore revenue streams and brand extensions, advertising and marketing and produce a working example of your brand, media kit and social media strategy. 11
H EA D E R Text
PRESENTATION TITLE – GO TO INSERT > HEADER & FOOTER TO EDIT THIS TEXT
12
H EA D E R Text
PRESENTATION TITLE – GO TO INSERT > HEADER & FOOTER TO EDIT THIS TEXT
13
H EA D E R Text
PRESENTATION TITLE – GO TO INSERT > HEADER & FOOTER TO EDIT THIS TEXT
14
H EA D E R Text
PRESENTATION TITLE – GO TO INSERT > HEADER & FOOTER TO EDIT THIS TEXT
15
Yo u r 3 r d Ye a r
S p e c i a l i s e + p r o fe s s i o n a l i s e
16
H EA D E R Text
‘Third year was all about taking my work to a new level and making a portfolio of innovative and exciting content that made employers sit up and take notice’. Emily-Rose, graduate 2020
PRESENTATION TITLE – GO TO INSERT > HEADER & FOOTER TO EDIT THIS TEXT
17
What you will study In your third year you take the reigns and professionalise your skills and your portfolio to reflect the expectations of your chosen industry pathway. You may chose to develop your brand (established at level 5) to the next level or start a new project and create a future fashion brand that allows you to create fresh, eye catching and engaging content to drive traffic and maximise engagement. You will pitch ideas to a brand based on a given live brief, you could chose to work with your favourite fashion retailers and create multi platform content or reimagine their existing offer to showcase your future forecasting and media knowledge.
Media event One of the highlights of your third year will be a series of live events that you plan and execute from scratch. Media event management is an important part of the media industry and you will explore all aspects from PR and comms to marketing and communication design. The events could be live or digital and you will work in corporate teams to assume job roles and work with industry partners to deliver strategy and outcomes on budget. Check out past events here on our Solent Fashion Media Youtube channel 18
Click on both these images to watch some video of just two of the excellent events from Carbon Live last year
19
Between the end of your second year to the end of your third year you will be expected to undertake at least one industry work placement to get an idea of what day to day life is like in your chosen professional c a r e e r. S t u d e n t s o f t e n s o u r c e t h e i r o w n placements but your course team will be on hand to help and advise with this should you need it
20
I N D U S T R Y & E M P L OYA B I L I T Y
E X A M P L ES O F I N D U ST RY P L AC E M E N T S
22
Employability There are so many career paths you can take following this degree. Here are just a few:
Social Media content editor Digital editor Journalist/feature writer Magazine designer Tr e n d F o r e c a s t e r
Public relations manager Event planner/coordinator Photographer Brand stylist Marketing designer Videographer Influencer marketeer Copywriter Brand director
23
‘ Nothing can prepare you for the real world like a work placement and mixing with industry and getting to be involved in jobs I’ve only dreamed about was amazing. My placement led me to freelance work that I’m still continuing now ’ Erin, graduate, 2020
24
W H AT O U R S T U D E N T S S AY
‘ Wo r k i n g b a c ksta ge at L o n d o n Fashion Week was one of the best experiences of my life. We had full access and I was shooting alongside industry experts. I am so grateful this course has given me such amazing opportunities to start my career ‘ E m i l y, g r a d u a t e 2 0 2 0 26
‘ Our first year has been amazing. So much to do and they really make it feel like you are working in industry with regular deadlines and meetings. I’ve already been an editor of our magazine and it was unbelievable the trust the tutors put in me. My ideas were heard and I am learning so much. I’m loving it and so glad I chose Solent ’ Yas, 1st year
‘ Working in teams means you don’t need to have all the skills straight away but use each other’s expertise to get the work done. We each bring something to the team and learn from each other as well as the tutors. I wasn’t full of confidence when I started but with each experience it grows more and more ’ Lucie, 1st year
‘ I’ve been on a few work placements already and they are always impressed with the range of content I’ve produced so far and how much I know about the industry. I am only half-way through my second year but I have already been an editor, established my own brand and worked for live clients. It’s been amazing ’ Emily, 2nd Year ‘ I was undecided between the different fashion media and promotion courses but I am so glad I came to Solent. My confidence has grown so much and I really feel ready for a career in the industry. My friends on other courses are envious of the experiences we’ve had ‘ Olivia. 3rd year
‘It’s hard work but so worth it. I can see a massive difference in the quality of my work and already have a huge portfolio online that I am really proud of. I’ve made some great friends too. Not just on this course but by collaborating with the other fashion courses. There’s such a great community at Solent ’ Natasha, 2nd year
‘ The support we have from our tutors has been amazing. There is an open-door policy so we can access the team at any time and even out of hours they are there for us. I know that at other unis they don’t get that much time with their tutors and I feel lucky to have had such genuine support. They really believe in us 27 and want us to succeed ’ Erin 3rd year
WA N T TO B E PA R T O F O U R FA S H I O N COMMUNITY?
What we look for Motivated and passionate students Great work ethic Tenacious and determined to succeed Collaborative Self motivated A demonstrable interest in the subject you’ll be studying Skills in any of these areas: *writing *photography *design or graphics *film *social media *creative storytelling *blogging *communications *video editing
29
How to apply This is a highly creative course but you do not need specific art-based or c re a t i v e q u a l i f i c a t i o n s t o a p p l y. We have students on Fashion Media who have studied a variety of different courses at college, from traditional A level subjects to art foundation. They all share a love of fa s h i o n a n d t h e m e d i a a n d t h at ’s w h at brings the together and makes us such a good team. UCAS code- FM01
Entry requirements Fashion Media requires 96 UCAS p o i n t s fo r e n t r y o n t o Ye a r 1 o f t h e programme On application you will be asked to supply a portfolio of work to demonstrate the skills you will bring to the degree. This portfolio can be work you’ve produced at college or in your spare time. To f i n d o u t m o r e o r a p p l y g o t o h t t p s : / / w w w. s o l e n t . a c . u k /c o u rs e s / u n d 30 ergraduate/fashion-media-ba
Want to know more Contact the course leader: rachel.lamb@solent.ac.uk Check out our student work on the following platforms: @carbononcampus
@solentfashionmedia
Solent Fashion Media
www.issuu.com/carbononcampus www.issuu.com/solentfashonmedia
31
THANK YOU