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USE
DESIGN MEDIA KIT 2022 | MAGAZINE & INTERNET PORTAL
Editorial With the same excellence that permeates the pages of the printed version of USE DESIGN Magazine, we have the day-to-day of the furniture, architecture and design sector on our web portal. Inuential, creative and with an anthropological vision of the design desires, USE DESIGN offers relevant content to all the markets over Brazil, and also internationally, showing rst-hand the real global and personalized trends, thus being a reference in the furniture production chain, luxury retail, architecture and design throughout Brazil.
Sol Andreassa Publisher
Editorial content of the printed USE DESIGN magazine
Image: Courtesy Minotti - Salone Milano 2019
USE DESIGN MAGAZINE TO DESIGN PASSIONATES FOR WORK AND LIFE.
A MAGAZINE ABOUT THE USE OF DESIGN & THE DESIGN TO USE.
THE MOST INFLUENTIAL B2B DESIGN MAGAZINE IN BRAZIL.
A Revista USE DESIGN É ITEM COLECIONÁVEL para seus leitores, e que dura além do mês da edição. Excelência editorial: EXCLUSIVIDADE DOS MELHORES COLABORADORES do mercado de arquitetura e design, gastronomia e qualidade de vida. A MAIOR AUDIÊNCIA web de todo o Brasil no mercado de móveis e decoração B2B.
WHO READS USE DESIGN
Disruptive, accurate, modern, avant-garde. WELL-INFORMED PUBLIC OPINION LEADERS GLOBETROTTERS ATTITUDINAL PROFILE - NOT BY AGE
PUBLIC THAT LOOK FOR THE BEST CURATORSHIP IN DESIGN, TRENDS, ARCHITECTURE AND LIFESTYLE.
BREAKING PARADIGMS
B2B BUYER
DIGITAL VERSION WITH INTERACTIVITY
REPORT TEMPLATE
Complete reports for you to understand your audience in decision making.
9.473
7.473
WE ARE MULTIPLATFORM. WE ARE PHYGITAL.
CONTENT TO READ AND SEE WHERE THE PUBLIC PREFERS.
IMMERSIVE EXPERIENCES PRINTED VERSION WITH INTERACTIVITY AR - AUGMENTED VIRTUAL REALITY
MAKING AN STATEMENT
UNIQUE EDITORIAL CONTENT (WEB PORTAL & MAGAZINE)
NATIONAL DISTRIBUTION VIA MAIL + FAIRS AND EVENTS + DIGITAL VERSION
NATIONAL REACH Present at the main exhibitions and events of the sector held throughout Brazil, arriving event in the most distant regions, with the highest levels of purchasing power in the last two years.
EDITIONS
SHOWCASE
SHOWCASE
EDITIONS
Highly attractive. The spaces destinated for advertising value and highlight aesthetic aspects as well as the presentation of the brand, clearly perfectionist in the printed issues, attribute extended into the web portal. Our content is always exclusive and business-oriented.
EXCLUSIVE CONTENT FOCUSED ON BUSINESS IN THE WORLD OF DESIGN
THE FIRST DESIGN MAGAZINE IN BRAZIL USING AR - AUGMENTED REALITY APPLYING DIGITAL CONTENT IN DIALOGUE WITH PRINT.
CONTENTS Editorial – talk about design, luxury, business, economy, desires, architecture, life, stories, certainties and uncertainties of an evolving world. International – sharing of experiences of industry professionals and references at exhibitions, events, retail, etc. Experience, insights and many tips from people and places that live design. Hello Design – space dedicated to highlight pieces of authorial design, with a brief history of their creators. Optional photo of the professional. Product information, history and a little bit of personal life. #online – space to share fantastic posts from social networks of companies and professionals from the national and international decoration world. Architecture, furniture, personalities, thoughts and amazing images. Espresso – quick reading of various subjects in the world of design and furniture. Short news, tips and inspirations. Telling all about – exclusive interviews about life, family, training, evolution, business, vision, knowledge. Sharing of life experiences. Empirical knowledge. Professional baggage. Bravo! – space for national and international gastronomy, avors, colors, sharpen the senses! Recipes, mode to do, the chef, architecture, design and furniture.Curated by Chef Bruno Stippe. Luxury window – space for products and services of professionals and companies.
CONTENTS New directions – space destined for artists and their works. Special for highlight living artists, their works and life history. The new directions that guided them to art. Historical record. Shapes and formats – projects. Professional insights. Lofts, houses and apartments. Urban or countryside. The current way of living and its spaces in the most varied addresses, desires and dreams in nished works. Chic & Healthy – space with health and wellness tips for professionals and the environments in which we live. Experiences and a lot of quality information with Vânia Slaviero. Innovation – fundamental for your business. Business vision, expertise and knowledge of innovation. Cover – always a complete project. The cover environment and other spaces. Concept, techniques, materials, furniture and architecture. Highlight also for the professional. Tourism – section dedicated to world tourism, scenarios, regions, travel, transports, stories about travel. Expansion – integration, design for everyone. A challenge for decor professionals. Quality of life and design for everyone. Theme to expand horizons: special projects for special users. Happening – coverage of fairs and events, shows and exhibitions. Pre and post event. Corporate – exclusive space for the corporate world. Trends, facts, and innovation.
COLUMNISTS
PAULO MANCIO Senior Vice President of Design and Construction of AccorHotels South America, with technical, development and commercial actuation. Creator and Manager of the international Design & Technical Summit, and member of the Board of Directors of the Green Building Council Brazil.
ARCHITECTURAL EXPERIENCE WITH PAULO MANCIO
COLUMNISTS
GLOBAL DESIGN CAMILA GINO
Design Journalist. Italian-Brazilian trend, brand & design expert. Head of CG Comunicação, the result of two decades of experience as a journalist, public relations and strategic communications manager, especially in the furniture, design, architecture, international market, business, lifestyle, socioenvironmental responsibility and luxury market sectors. Writer, researcher and professor in the areas of Communication, Literature, Business and Social Media, uent in English, Spanish, Italian and Portuguese, with a Master's Degree strictu sensu in Literature from UFPR and also education in History of Art in Florence. With an MBA in Marketing at FGV/ISAE, she specializes in digital marketing, social media management, journalism, public relations and brand positioning via communication strategies and branded content. Author of the book Social Media Management (2017, InterSaberes). Camila Gino is Specialist in Economic Journalism at FAE Business School and in Communication and IT in Education at UFPR. She has intense global professional experience in countries in Europe, South America, North America, Asia and Africa. With the development of communication projects in digital media and the implementation of these projects, Camila Gino won important awards in Journalism and Communication. For over 20 years, she has been providing coverage to expressive press titles as well as strategic communication and brand solutions in the main trending events in the furniture and interior design sector, including, among others, Salone del Mobile.Milano, Fuorisalone, Imm Cologne, High Point Market, Maison & Objet and Paris Design Week.
- Chef Owner of Cantina C...Que Sabe! . - Founding President of the Italian Federation of Chef's in Brazil; Latin America Supervisor. - USEF (Unione Siciliani Emigrati e Familie) and I Love Sicily Director. -TV presenter of the weekly show “Pilotando o Fogão” for over 25 years. - Ambassador of Italian Cuisine to Brazil and Latin America by the F.I.C. Italy 2004. - Ambassador of Wyzszej Szkola Hotelarstwa i Gastronomy - Poland 2011. - World Champion 2009 by the world press at Ristogelateria World Cup in Rimini (IT) at SIGEP . - United Nations Medal of Honor 2010. - Departure Chef in an Italian ship (worked as). - Member of Collegium Cocorum - Italy & World Association of Chefs Societies. - Manager in Management at Hotellerie, Restauration et Tourism Lausanne (Swiss). - Chef Professor of Italian Cuisine at the Centro Europeu (Curitiba - PR) & Chef Instructor of International Cuisine in Post-Graduation and MBA UNIP.. - Honorary Member: LCM – SCANDINAVIA INTERNATIONAL - Euro-Toques de Portugal - ICA Israel Chefs. - Association - Association of Chefs from Venezuela. -Master Chef Title: F.I.C. Brazil 2008 – Camera Italian Trade and Industry in Brazil 2008 - Wyzszej Szkola Hotelarstwa i Gastronomy - Poland 2011.
CURATED BY BRAVO!
CURADORIA BRAVO!
BRUNO STIPPE
APPROACHES Anthropological view INTEGRATED CHANNEL PORTAL & MAGAZINE - Design - Furniture - Art - Architecture - Decoration - Personalities & Professionals, - Trends - Complements - Luxury Industry & Retail - Fairs & events - Gastronomy and the interaction with architecture, furniture and interior design - Health and the interrelation with living - Corporate - Business & Market. Image:
Courtesy The Manzoni
Editorial content of the printed USE DESIGN magazine
CIRCULATION COPIES PER ISSUE
10,000
EXCLUSIVE DISTRIBUTION AT FAIRS & EVENTS + CIRCULATION BRAZIL SEGMENTED RANDOM DISTRIBUTION Source: Interata - Nov / 2019
Shopkeepers Architects Decorators Interior designers Entrepreneurs CEO's Retail executives Directors Buyers Coordinators Managers and professionals Image: Courtesy Bentley - Salone Milano 2019 Editorial content of the printed USE DESIGN magazine
HOW USE DESIGN MAGAZINE CIRCULATES 1 - Free of charge at fairs and sector events throughout Brazil 2 - Correspondence 3 - Digital version (by email) 4 - Digital version (on the portal) 5 - Sale of Subscriptions.
PRINTED ISSUE + DIGITAL VERSION
Image: Courtesy Iris Ceramica Group |Materiattiva Editorial content of the printed USE DESIGN magazine
ADVERTISING SPACES – PRINTED ISSUES
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FORMAT & MEASURES TABLE FORMATS
Single Page (21x28cm)
Double Page (42x28cm)
MEASURES
1 undetermined page
21x28cm
2nd cover + page
42x28cm
3rd cover
21x28cm
4th cover
21x28cm
Página dupla
42x28cm
Cover 03 + last page
42x28cm
Exclusive section - From 04 pages
Closed format 21x28cm | Open Format 42x28cm Couche 150g| Fixing: glue | 10,000 copies printed per issue
Vitrine de luxo – Product + Text + Logo Augmented Virtual Reality Video/Graphic Animation
= 1,389,000 pages read monthly B2B audience. ACCESSED BY MORE THAN 252.5 THOUSAND MONTHLY READERS SEGMENTED WITH AVERAGE OF 5.5 ACCESS PAGES/MONTH
Editorial content of the printed USE DESIGN magazine
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portal PRIMORDIAL IN YOUR MEDIA PLANNING
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ONLINE AUDIENCE PROFILE
ESSENTIAL BE WELLINFORMED
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I research new suppliers to recommend to my clients.
71%
Our hotels need to keep up protable. It is essential to have the information as a source of innovation.
I like to know about culture and international trends 92% I always search for the best products for my stores. 86%
I look for serious and independent information about companies. This makes me more condent to decide and buy. 91%
74% Tech setters 77%
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CUSTOMIZABLE PROJECTS FOR YOUR COMPANY - Content & Layout for Books with the most varied proles - Press ofce - Development of materials for publicity and printing (Catalogs, business cards, yers, folders, banners, magazines, billboards); - Development, production and printing of newspapers and tabloids; - Development of websites, hotsites, virtual stores and portals; - Magazine development (design and layout); - Photo session in studio and outside; - Development of web materials, (electronic banners, email marketing, announcements, and others); - Videos (documentaries, interviews, products, institutional, montage...others).
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Image: Courtesy Editorial content of the printed USE DESIGN magazine.