Physical Model: New Lobby Space
We proposed a new design that we hoped would highlight the fun, elements and materials used to create the existing space. Using blush colored vellum, we changed the illuminated, corrugated wall to a pop of pink running down the entirety of the hallway. We also pushed the LED track lighting out more to give a vintage, exposed lightbulb mirror look. We hoped that by making these changes we increased visual interest, dimmed the sharpness of the original LED lighting, and ultimately offered the customers a more immersive and on brand shopping experience. Our goal was to accentuate the bold interiors that Prada is known for. DES 136A
