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Physical Model: New Lobby Space
by Adley Sole
We proposed a new design that we hoped would highlight the fun, elements, and materials used to create the existing space. Using blush-colored vellum, we changed the illuminated, corrugated wall to a pop of pink running down the entirety of the hallway. We also pushed the LED track lighting out more to give a vintage, exposed lightbulb mirror look.
We hoped that by making these changes we increased visual interest, dimmed the sharpness of the original LED lighting, and ultimately offered the customers a more immersive and on-brand shopping experience. Our goal was to accentuate the bold interiors that Prada is known for.
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Prada Lobby Project Revised Scene
