Geïntegreerde proef Sokaina Karroum

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4.1.3 Risk analysis

Strengths

Weaknesses

o The production cost is low. o A reasonable price for high

o We do not have a lot of

quality products. o Environmentally friendly

experience. o We don’t have a strong brand

production.

recognition yet.

o We have a unique corporate culture. Opportunities

Threats

o To grow and have the brand recognition of our big

o Fierce competition: several

competitors.

other companies in the same

o To make a difference in nature. o Showing advertisements on TV.

sector. o We are lagging behind in the

o Gaining a bigger view of the

online market.

customers’ expectations.

A risk analysis is very important for a company. With this analysis, a company can understand what they should do to be better and to grow. Not only are the good things mentioned in our risk analysis but also the ones that can be improved. With strengths, we mean the aspects that we think will make us different and certainly a better company in comparison with our competitors. Our production cost is low, it’s something that is very beneficial for us. The customers are always looking for the best product but at the same time for the cheapest price. We are the corporation that we are today because of our unique corporate culture. Each company has their way of doing business. How the company’s employees and management, interact and handle outside business transaction defines the corporate culture. Our corporate culture is unique because there is a significant difference in our work system. However good we may be, there is always room for improvement. We as a company will evolve with the opportunities we make use of. If we look at the market then we see an opportunity for growth and achieving a brand 57


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