DIVING DEEP

H U LT P R I Z E 2 0 1 9 Â

DIVING DEEP diving into the sea of problems...

PRESENTATION FLOW

What to Expect

problem statement target audience rubbish status value proposition business model team appendix

116,0 00

number of plastic pieces per Kilometer in the Mediterranean Sea

8

metric tons of plastic are thrown into the ocean annually

80%

dumped by industry & people on land

by 2050

there will be more plastic in the oceans than there are fi sh (by weight)

- PADI has issued over 27 million diver certifications globally, issues one million certifications annually .

- More than 50,000 divers have participated in Dive Against Debris in 114 countries around the world, reporting over 1 million pieces of trash.

DIVERS

our target audience the divers

Depends on size 9.1%

Rarely 15%

Frequently 30%

Every now & then 55%

Ignore it 22.7%

Try to pick it up 68.2%

How often do you see

What do you do when

rubbish when you are

you see rubbish

diving?

during your dives?

DIVERS SURVEY

divers' voices

DIVERS SURVEY

" DISTU RBED AND FEEL

SORRY

F OR THE MARINE LIFE "

"SAD"

pity"

"its really a

DIVERS SURVEY

an alternative...

No 10.5%

100% Yes !

89.5%

If given the means to

Would you be interested in a

pick up the rubbish,

product that can be integrated

will you be willing to

in your diving gear allowing

do so?

you to pick up rubbish?

top 10 thrash items found in ocean

deep ocean cleanser (D.O.C)

convenience . convertible. community

CONVENIENCE

4. Hook onto weight bel 1. D-Ring to hook diving equipment

2. Big ticket item for signposting

5. Zip for easy release of trash

3. Expandable mesh bag

6. Easy to release buckl

. individual pouch . add- on device to weight belt

CONVERTIB LE

2

.TYPES

COMMUNITY

. a global network to reach 1 million users . building a global movement . a database collection tool

B2C Deep Ocean Cleaner (DOC)

direct sales to:

For Profi t Diving Organisations (Commercial) & Volunteer Diving Organisations

Located in Singapore revenue generation:

1.through E-commerce 2.word of mouth

Pricing: - $40 USD (pouch only) - $60 USD (pouch + weight belt)

partners

MEET THE TEAM Sheeqal Engineer, Diver

Amanda Business Student

Kenny Design Student

Mao Mountaineer

sutd Diver Team Rover Scout recreational Skier

nus Kayaking Team nus Swimming Team Logistics, Finance and Human Resource Expert

sutd Rockclimber Animal lover Design Architect

sutd Mountaineering Team sea Kayaker sports Climbing Startup founder

Mechanical Engineer Product Designer

Appendix moving forward...

Earth Benefit Calculations

Approximately, 114kg of plastic that can be collected from each dive. Assuming that we reached out to 1 milion divers our earth benefit would be:

net positive impact with every transaction x number of transactions: = 1.14kg x 1mil = 1,140,000kg of plastic picked up/year This is the estimated earth benefit from the first 3 years where we aim to reach 1 mil users after which we believe that our user base will increase by at least 15% annually. As 1mil diving certificates have been issuesd. Furthermore, each diver is estimated to have an average of 2 dives per year, which will increase the earth benefit substantially in the next few years.

Milestones Q4 2019 TO Q2 2020

Q4 2019

Q1 2020

Q2 2020

Continue to fine tune design Development of marketing materials and campaign Reaching out to stakeholders

Test group Looking for Manufacturer Setting up online store Sourcing out interested brick-and-mortar diving equipment store to support

Setting up the community Further Research and development for DOC

Community Application - Other water sports

We foresee the expansion of our concept into other water & natural sports. Currently, GreenKayak and other kayaking

organizations in Europe equips their kayakers with trash cans t

General commercial mountains: local will enforce a check up of rubbish counts/manmade plastics before mountaineers ascend the climb, after their descent, authorities will check the amount of rubbish brought down. any discrepancies will result in fines.

Local Agency Example: Mt Gunung Tahan (Malaysia - local climbing agency who issue permit for campsites) requires trekkers to register total number of plastic bags/packagings in their inventory. trekkers are required to bring the same number of plastic bags/packagings upon descent. if not, a fine will be imposed.

Mountaineering case study

EXISTING MEASURES IN PLACE FOR NATURE

agencies or municipal governments

our adaptation from mountaineering

LIAISE WITH LOCAL AGENCIES AND BODIES TO JOIN US IN OUR CAUSE Working with them to come up strategies/measures in place such as formulating a set of rules to impose to deter and prevent new trash into the sea

FOR EXAMPLE: • Set up a trash accountability system whereby before any boat goes out to the sea, the items going out to the sea is the same as the return trip.

• Set up regulations and penalty system for people who leave

Further Development Waste picked up could be used for...

Sold to recylcing plants Supporting recycling causes Given to less privileged to turn into an ornament/decoration entrepreneurship opportunity

Collaboration with artists/industry turn them into sellable productÂ

To ensure that DOC doesn’t become another potential waste: An equipment rental system can take place to ensure maximized usage of the tool: • Divers can rent the tool from dive shops to use instead of purchasing it.

• Until divers have demonstrated regular usage of the tool can they consider to purchase the tool for personal usage.

Mitigation of unintended environmental consequences Equipment rental

A course is not required as the most fundamental skill needed for trash is taught in the Open Water Diving course, which is the first step every diver needs to accomplish. This skill in buoyancy control, which essentially means being able to stay underwater and not float/ sink unless desired.

Just to briefly explain, open water course usually consists of 3 components, a theory lesson, a confined water dive (swimming pool) and finally open water dive, which means diving out in the open ocean. There, they will put the skills learnt from the first 2 stages to the test. After the instructor deems their performance satisfactory, they would then graduate with a open water certification, which means that they are proficient in the skills required, including buoyancy.

Hence, since the first course a diver goes through already teaches the necessary skills for how to pickup rubbish, another course is no longer necessary. If they would like to find out more on the type of trash to expect, ProjectAware has enough instructions to prepare them to do their part in saving the ocean.

Process of obtaining divers licence

MARKETING TOOLS

visuals to advocate awareness of plastic conservation

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