What are shop fronts, and why should you get one for your business? Shopfronts are also known as storefronts. These are the kinds of facades or entryways that a customer first sees when they enter a retail store or a commercial building. Shopfronts generally include one or more windows. These days, shops are more than just visually appealing. A shopfront bought from New Shop Fronts East London helps a lot in increasing product desire and plays a very important role in increasing the sales of the retail store.