Why is Email Marketing Still the Most Valuable Marketing Channel in 2021?

Why is Email Marketing Still the Most Valuable Marketing Channel in 2021?

When it comes to modern marketing channels, email has always been the jack of all trades. When you want to build your brand online, most people only consider social media and their website when marketing their business or product.

However, that’s a big mistake. Don’t overlook the power of email marketing.

The email has remained one of the most potent ways to reach customers, which will continue to be in 2021 and beyond. As per a report, the median email marketing ROI is 122%, four times higher than any other digital marketing channel.

Source: https://convertkit.com/email-marketing-statistics

So, If you are preparing your ways to focus on email marketing but are a little confused to continue with it, in that case, I am here to help you out.

In today’s blog, I will explain in detail why you should still be investing in your email marketing strategy, even if you’re already using other marketing channels.

Just remain till the end of the blog to know all the strategies, tips, and a lot more.

Let’s Get Started!

First, let me explain to you what Email marketing is and how it is a better performer than other marketing channels.

What is Email Marketing?

Email marketing refers to sending targeted emails with the specific purpose of increasing sales and leads. A great way to do it is by using an automated email campaign software to create and send your own customized message every day.

Email marketing can be an essential tool in getting more customers and increasing revenue, whether you sell products or services.

Now let me take you to the top reasons why email marketing is still essential.

Top 10 Reasons Why Email Marketing Is Still effective in 2021

1. Emails Generate Higher ROI

Do you know? As per a report, email generates a significantly higher return on investment (ROI) than other channels such as social media and website optimization. In the infographic, you can also see that If you invest $1, you will get $38 back.

The average email generates 3X higher ROI than social media and 26X more ROI than display advertising. Plus, businesses that used email marketing reported 25% higher revenue growth compared to non-email users.

So, companies that invest in emails generate a much higher conversion rate than other forms of online marketing.

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2. Emails Help with Customer Engagement and Retention When customers opt into your email marketing efforts, they tell you they regularly want to hear from you. And if your content is relevant and engaging, they’ll be even more likely to respond and engage with it.

If you consistently send out valuable emails for your customers, they’ll be more likely to view you as an expert figure in your industry or niche, which can only lead to better things.

3. Emails Compel Your Audience to Take Action While websites, blogs, social media pages, and videos all exist to compel your audience to take action, no other platform will be as effective as email. An email has a longer shelf life than any other form of online marketing.

Once your audience receives an email from you, they’ll have it saved on their devices for a while. Even if they don’t read it right away, they’ll remember you later.

According to a study, 60% of consumers would like to receive more promotional emails, indicating that emails can lead to action on behalf of recipients.

Whether you’re trying to convince customers to make an additional purchase or invite them to opt-in for your latest list, email marketing campaigns are the most effective means for reaching out and turning prospects into loyal customers.

4. Emails Increase Brand Awareness

You hardly have a few seconds to capture people’s attention online, and your email’s subject line and preview text (visible in a user’s inbox without opening an email) are critical for grabbing their interest.

Moreover, subject lines with fewer than five words can improve open rates by more than 20%, while subject lines with more than 60 characters experience a decrease in available rates. Thus, email marketing helps you to increase your brand awareness.

5. Personalize your content One of email marketing’s most significant strengths is its ability to personalize campaigns. This powerful feature allows marketers to adjust messaging based on who they’re sending it to.

A study showed that b2c marketers who use personalized marketing enjoy a 150% increase in ROI than non-personalized email campaigns.

6. Emails Can Increase Traffic to Your Website

An email list is the most helpful way to get people onto your site. It’s easy for customers not to visit our websites frequently enough, but you can send them small reminders through email of the content they’ve been missing.

For example, you could share a summary of what has happened over the past week or month, and it might catch their attention and make them click through if there are good blogs in store for them. Thus, email can increase traffic to your site.

7. Emails Integrate with Other Marketing Channels Seamlessly

Emails assist in augmenting other channels in your integrated marketing campaign, such as social media marketing, webinars, and content marketing.

You can place clickable social media icons on your newsletter’s footer and embed your social media posts on your emails.

Thus, email marketing integrates with other marketing channels to boost your business to the next level.

8. Email Marketing is Cost-Effective

Email marketing is a good and cost-effective way for businesses to reach their customers. It costs less than any other form of marketing channel. You can quickly reach as many people as you want to with email marketing.

Businesses can send emails to their audience at a meager cost than traditional marketing channels like television and print.

An estimated 98% of consumers check their inbox daily, so when you think about your target market’s digital behavior, email marketing should be right at the top of your list for planning a campaign.

9. Email Marketing is Measurable It’s hard to pinpoint precisely how many people have seen your posts or ads.

And with social media’s real-time nature, it can be challenging to gauge which content received what type of reaction.

But email marketing is quantifiable. You know who opened your emails and which links were clicked on. Because of that, you know who your most loyal readers are and which content resonates with them.

There’s no guesswork involved, and all you need to do is use appropriate subject lines so that subscribers open emails and click on links.

Hence, it makes email marketing very easy to track, so you know how well your campaigns are doing.

10. Email Marketing is Targeted Email marketing allows you to send targeted messages based on the needs and interests of your customers. You can target your audience based on lead status, demographics, location, and other data. You can personalize these emails for each customer, which leads to higher conversion rates.

Summing Up! It was all about the significant reasons why email marketing is still relevant in 2021. Email marketing holds the power to fetch you loads of sales, increase customer engagement, establish your brand image, and more.

So if you’re still pondering whether you should be using email as part of your content strategy or not, remember that 97% of B2B buyers say that they prefer interacting with brands via email over any other channel.

Why delay now? Strategize email marketing campaigns from immediate effect to get higher ROI, leads, and conversions.

Frequently Asked Questions Do I need to send an email newsletter?

Some businesses find success with a newsletter, but others may opt for different marketing strategies. Companies have different approaches for their newsletters, but it’s best to tailor them according to the audience.

Some businesses send emails with several pieces of content or various messages, while others prefer just one piece at once.

However, you can also test what works best by experimenting through email campaigns. Tailor your approach to the audience to see which structure is most effective.

How often should I send marketing emails?

It depends on the business and audience. For some, once a month is fine, while for others, daily works well. You have to experiment with this until you determine what gets good results from people in your target market.

Should I segment my email lists?

If you have enough time and flexibility to create personalized content for your email list, then surely Segmenting an email list can be a great way to tailor marketing messages according to subscribers’ interests.

How do I write a great call to action?

If you struggle to get your subscriber’s attention, try a call-to-action somewhere at the beginning and end of each email. Your CTA should be clear as well as simple like for example, “Click here to download our report.”