Guidelines to Improve Website Rankings on Google by Using HTTPs Google is going to give more preference to HTTPs sites for rankings. SEO professionals and webmasters must consider the signal and plan the digital marketing strategy accordingly. Data Security: Google gives more priority to the security. The ‘s’ at the end of HTTP stands for the secure. This indicates that, the specific server is using SSL/TLS protocols, and assures that a data transferred during a session is encrypted. Google is having an ethical policy to offer the secured web experience for everyone. It is obvious that, the secured sites will beat the unsecured sites in ranking. SERPs: When the users search a query in Google, they are redirected for the search engine results page. For the each user search string, Google shares with the users that, which sites are secured and which are not. This makes it very clear that, which sites they may prefer, click and dwell. Dwell time and click-troughs are the two important factors considered in the search engine results. The expert internet-marketing professionals consider this thing in Search engine promotion.
Quickly switch to the HTTPs sites: Google will not notify us before giving more value to the HTTPs sites. They will take some time to just make the changes in algorithms and give it a more value. It is recommended to replace the site with HTTPs during the year 2015