How to Grow Shopify Store using Web Push Notification? Best Marketing Strategies

WEB PUSH NOTIFICATION THE BEST MARKETING STRATEGIES TO GROW YOUR SHOPIFY STORE.

THE INTRO

With the highest competition in the eCommerce industry, every day, the new ways of marketing are coming to existence. At this time, the web push notification comes into existence. This way of communication has a better click rate than email. It directly reaches the computer screens of the user. It works as the direct tool of marketing for any website.

Now, before getting into the marketing strategies to create a perfect push notification, let us give you a brief intro about push notification and why you need to use it for your Shopify eCommerce store.

ABOUT WEB PUSH NOTIFICATION

The web/browser push notification is the message we receive from our web browsers. They work identically to the mobile app notifications. But instead of apps, they come directly from the web browser. Currently, this functionality is available on Google Chrome, Firefox, Safari, Opera, and Microsoft Edge browser.

And this functionality is available on all the devices too (Computers, mobile, tablets).

WHY YOU NEED TO USE PUSH NOTIFICATION FOR E-COMMERCE STORE

The website push notifications are a great way to attract users by showing them a likable message on their browser. And the best part is the web push notification can be sent to the users even when they are not active on your website.

The marketers can leverage this functionality to notify their users of the following circumstances.

New products, sales, offers, and discount alerts Alerts for new blog posts and latest content Live updates of sports, news, traffic or weather Notification according to the need & niche of your website The personalized notification according to the likings of the user for the better engagement

HOW CAN YOU SET IT UP ON YOUR SHOPIFY STORE?

Implementing push notification functionality in your Shopify store is quite easy. We have created the Notifier ‑ Smart Web Push Shopify app. This app helps you in sending all kinds of push notification for your Shopify store.

We have created a sequence of engaging notifications for building engagement with buyers. You can set up the automated chain of notification for following events.

Welcome notification Notification for abandoned cart Notification for order shipping Sales or discounts alerts Customer win-back Customized marketing campaigns for the targeted audience Moreover, this app automatically classifies your subscribers and target them with customized notifications.

HOW TO GROW YOUR E-COMMERCE STORE WITH PUSH NOTIFICATION?

Now, we will discuss a few of the most effective marketing strategies to grow your Shopify e-commerce store using web push notification functionality. Following are the different points to cover Customized notification: the key to conversion The engaging texts Hit them at the right time Don't go overboard with notifications Create the need and urgency of your products

CUSTOMIZED NOTIFICATION: THE KEY TO CONVERSION

You need to send it to the right targeted users. Without user targeting, you won't get good results. Track the user's behavior with your website. Track kind of the products they are frequently visiting on your website. Consider their demographics, age, several other factors according to your business, and create the different categories of users. And prepare the most relatable and engaging custom push notification for each of your categories.

THE ENGAGING TEXTS

The push notification comes with the 40-120 character limits. Hence it gets extremely crucial to write it crisp, precise, and engaging. It should offer what your buyers needs. Identify the needs of your buyers and write the most engaging notification copy out of it. It should be able to influence your buyers to click on it.

Write lines with the most engaging words. Be clear on what you are saying.

HIT THEM AT THE RIGHT TIME

For international user-base, send notification according to their time zones. Also consider the mindset & mood of the user too. If you are preparing a notification about the latest offers, sales, or discounts, the most suitable time would be weekends or evenings. During the evenings or weekends, the user's minds will be resting mode. Apply your marketing mind to it, and select the best time for your notification.

DON'T GO OVERBOARD WITH NOTIFICATIONS

Out of all other ways of eCommerce marketing, the push notification hit the users directly on their screens. You should be careful with the frequency of your push notification. With the data of your click rates, on-page time, and bounce rates, you can conclude how your users are behaving with this functionality. And according to which, you can define the frequency of it. Study your analytics, and select the most convenient frequency of push notification for your users.

CREATE THE NEED AND URGENCY OF YOUR PRODUCTS

As a marketer, we know how the marketing industry works. Instead of explaining functionality, give them a strong reason to buy your products. Abd rather than showing them offers, make them aware of their potential loss. Let them know, after a limited time, they won't be able to buy this particular product at such a discounted price. Create limited-time offers for your brand. The urgency is proven to be the best driver of conversion. Increase your conversion with it.

CONCLUSION

They can be used as the direct tool of communication connecting the subscribers with the website. The more creative you get with web push notification, the better the results it will deliver. If you pay full attention to all the above strategies for web push notification, this functionality is proven to be one of the best drivers of conversion. Leverage this functionality to the fullest and achieve great results for your business.

CONCLUSION

ABOUT US

Now let us elaborate a bit about our services. The Softpulse Infotech is a pioneer eCommerce web design & development agency. We provide a one-stop solution for all the services related to Shopify. We have created 200+ most unique eCommerce stores. We also provide services for custom Shopify themes & apps. We have developed a variety of quality apps for the Shopify app store too. For any kind of services related to Shopify, feel free to get in touch with us!!!