The Ultimate Guide To Increase Conversion On Your Shopify Website

THE ULTIMATE SECRET TO INCREASE CONVERSION ON YOUR SHOPIFY WEBSITE

Many online marketers just focus on getting more and more traffic and marketing your store online, and this is where they fail!

Yes, acquiring more traffic on your Shopify website can help you increase your conversion rate. Marketing your store online will only grow brand awareness of your store, which can help you in the long run, but for boosting your current conversion rate it won't help much.

So, instead of spending more time, money. and resources on marketing and driving more traffic to your site. Focus on ultimate conversion rate optimization techniques.

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FOLLOWING ARE THE DIFFERENT TECHNIQUES THAT WE ARE GOING TO DISCUSS, TO INCREASE YUOR CURRENT CONVERSION RATE. 1. EASY USER EXPERIENCE 2. INTEGRATE PRODUC T IMAGES US E PRODUC T VIDEOS 3. STORES MUST HAVE "LI VE CHAT" MODULE 4. HIGHLIGHT CALL TO ACTI ON BUTTONS 5. MAKE YOUR STORE SOCIAL PROOF 6. TRY TO SHOWCASE REVI EWS FOR EVERY PRODUCT

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1. EASY USER EXPERIENCE

The user experience is the most critical factor behind the success of any store.

Smooth and easy user experience will make the user explore more of your website.

Sometimes, we forget that why user came on the Shopify site in the first place. The user didn't come on our website to signup for our newsletter or follow us on social media.

We are so desperate to grab their attention, that we totally forget the main purpose of any user's to visit our website.

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2. INTEGRATE PRODUCT IMAGES USE PRODUCT VIDEOS

On e-commerce platform, the user will not be able to physically use or feel the product. The user has to make the final purchasing decision just by observing the photos of the products. Inclusion of videos with product images will help the user to make more informed decision. Many clothing brands include short product try-on videos in their product pages. It helps the user to imagine how will it look on them and shows more details of that product.

A 30-second video can convert more users into customers which any high-quality photos can't.

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3. STORES MUST HAVE "LIVE CHAT" MODULE

Just like a FAQ on any products page, the Live chat button can answer most of the customer's queries very quickly which helps them to make a well-informed decision. If any case consumers get a problem regarding services or products live chatbot get the quick problem solution and also we can convince the consumers to buy our products or services by the required information.

The live chatbot is the best way to stand out amongst your competitors. So, if your goal is to offer the best customer service and to build strong customer support, then live chat is the best option.

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4. HIGHLIGHT CALL TO ACTION BUTTONS

The call to action buttons of any Shopify store should be attention grabby and eye-catchy. It should look more clickable.

Use punchy colors and designs for the call to action buttons to grab the more user's attention and ultimately converting them into buyers. For the CTA button use power words that can impact the user's decision-making process. Use words like Now, Free, Instantly which grabs most user's attention, and can influence the user's mind.

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5. MAKE YOUR STORE SOCIAL PROOF

By implementing good social proof strategies, you can create a strong brand reputation, and generate brand influence for users.

You can show your social media following metrics along with follow us buttons on your website. Hence, the user will be compelled to follow you on social media as a large number of users are already doing it.

By posting several engaging posts on social media, we can get good engagement and build a strong emotional attachment with the user. Now onward whenever that particular user thinks of purchasing something online, you will be on their priority list.

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6. TRY TO SHOWCASE REVIEWS FOR EVERY PRODUCT

According to a study, 89% of customers read testimonials and online reviews when considering a purchase. 79% of customers trust online reviews as much as personal recommendations. 69% of them say positive testimonials make them trust a business more.

User testimonials are proven sales drivers or something the majority of customers will want to see before deciding to make a purchase.

Please, make sure your services are cost-effective and customers should be happy because bad reviews are hurting your business and affecting your online performance.

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ABOUT US: At Softpulse Infotech we create dynamic and unique Shopify ecommerce solutions for clients. We provide one-stop solutions for every Shopify e-commerce related services. With the experience of more than 150+Â Shopify web development, we are renowned as Shopify experts in the market.

Get your fully functional and user-friendly websites with the help of our highly skilled team of web developers and designers.

Contact us today, let us help you grow your business.

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Address: Head office: B-403, Diamond World, Kohinoor Rd, Khodiyar Nagar, Surat, Gujarat (India) 395006

Branch Office: Windsor, Ontario, Canada Phone: +1 (905)537-0493 biz@softpulseinfotech.com

Phone: +91-909-927-2837 Email: info@softpulseinfotech.com