Proven Strategies to Compete Against the Giants Like Amazon

HOW TO STANDSTILL AGAINST THE E-COMMERCE

GIANTS LIKE AMAZON VS

SUMMARY Amazon is the largest eCommerce organization in the world. The dominance of Amazon over small eCommerce retailers is real. Nearly 44% of product searches begin from Amazon. They have almost 200 million visitors to their website. They have controlled almost every market that they have touched.

As a result, small scale eCommerce retailers are facing hard times standing still against Amazon. Even some other giants like Walmart, Apple, Macy’s, and Costco are facing the hard times competing against Amazon. As a small store owner, you have been experiencing the same too. Well, not from now, here we have created a list of best eCommerce approaches to compete against giants like Amazon.

01

TABLE OF CONTENTS Be the king of your product niche Make your buyers love your brand Earn customer loyalty & leverage it Prove your credibility by showing reviews Post quality content for your audience Be effective with shipping The final thoughts on competing with Amazon Let's discuss each topic one by one

02

BE THE KING OF YOUR PRODUCT NICHE One thing that attracts the majority of buyers is products. The amazon is availing everything in one place. Amazon is appealing to the masses. They have something for everyone.

Instead, you can do the niche-based business.

One product niche is more manageable than working on multiple product niches. With so many varieties of products, you will not be able to focus on multiple product niches. And in the end, it results in poor customer experience. Instead, be the best in class.

03

MAKE YOUR BUYERS LOVE YOUR BRAND Behind the success of Amazon, their customer service also plays an important role. The states say that 68% of buyers are satisfied with the service of Amazon. The best way to deliver better customer service is to give your buyers a more human experience. When buyers hear a sweet voice solving their queries, they automatically start feeling good about brands. You can solve problems of buyers through phone calls, emails, or chats, but there should be personalization. There should be a touch of humans at every stage of customer service.

04

EARN CUSTOMER LOYALTY & LEVERAGE IT Amazon has done a pretty good job of earning customer loyalty and providing better service with it. Amazon's Prime service is a good example of it. You can create customer loyalty programs to keep them coming again and again to your store. You can create a point-based system. And give them a few points on every purchase, and provide discounts on final cart value according to it.

Or you can create programs like spending X amount now and get a discount worth 5% of X amount on the next purchase. The possibilities are endless.

05

PROVE YOUR CREDIBILITY BY SHOWING REVIEWS Prove your credibility by showing reviews You can show your reviews on the homepage of your website. You can even illustrate the buyer's reviews on each product page of your website too. And apart from these places, you can present customer reviews at your Google my business listing and every other online listing too. And most importantly, show reviews on your social media channels. The customer reviews create a positive image of your products in the minds of your buyers.

06

POST QUALITY CONTENT FOR YOUR AUDIENCE During the initial day of your brand, you need to be efficient with your content. When a user opens up your website, there should be a bunch of how-to guides, tutorials, videos, and infographics. With your content, you need to deliver value to your buyers. While buying from your website, help your buyers by solving their difficulties. Rather than explaining the advantages of products, win buyers with your knowledge. Help buyers, establish trust factor and drive more sales out of it.

07

BE EFFECTIVE WITH SHIPPING Amazon provides one of the best shipping services. They have created the largest chain of shipping service providers all around the country. You can win buyers by creating offers for shipping. You can offer free shipping with the minimum threshold value of the cart.

Create offers like free shipping on the minimum cart value of $50. Reports say that 48% of buyers add more products to cart to qualify for free shipping. And apart from these offers, deliver products in a shorter time than expectations of your buyers.

08

THE FINAL THOUGHTS ON COMPETING WITH AMAZON The war between small scale retailers and Amazon is real. And in the majority of cases, Amazon is winning. That is also a truth. But there are quick ways to compete with them.

Apply all the above strategies to your eCommerce stores. Apply your creativity and marketing mind to it. If you can't beat them, go sideways with them. Achieve maximum engagement with your buyers. And get the best results from it.

09

ABOUT US Softpulse Infotech is a leading eCommerce website website development development service, provider. We care about our client's business and needs.

Our innovative team works with the ultimate dedication to delivering the most effective eCommerce solution to clients. If you have any custom needs for your online store, feel free to contact our executives now!!

10

CONTACT DETAILS Address:

Branch Office:

Head office: B-403, Diamond World, Kohinoor Rd, Khodiyar Nagar, Surat, Gujarat (India) 395006

Toronto, Ontario, Canada Phone: +1 (365)8894534 biz@softpulseinfotech.com

Phone: +91-909-927-2837 Email: info@softpulseinfotech.com

Windsor, Ontario, Canada Phone: +1 (905)537-0493 biz@softpulseinfotech.com