Ecommerce Trends to Follow during the Covid-19 Pandemic

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

Summary Covid-19 has changed the business standards of the world. Many businesses have gone into storms. Meanwhile, many have witnessed the never seen before raise. The Covid has worked like a transformation for the businesses. The smallest business owners are now aware of the power of digitalization.

Due to the risks of getting infected, more and more users are also turning towards online shopping. Many brick and mortar retailers are also establishing their online market place.

The eCommerce retailers have seen the immense demand raise.

The eCommerce industry itself is going through so many transitions. So many new trends are coming into existence. Here we will discuss a few of the eCommerce trends during/post-Covid-19 that will rule the industry. Let's discuss them one by one.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

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The demand for online grocery is rising If you are an offline grocery business holder, it's better to also get into an online market place. The agencies like us are also helping businesses in setting up the online store. It's high time to tap into the bigger and more rewarding market.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

02

SEO will be the best bet The importance of organic visibility on the SERP will be the key factor behind the traffic and conversion. If your business is ranking well on SERP, try to retain the position. This is what will become the key driving factor behind the conversions.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

03

Leverage the changing consumer behavior According to the survey, 24% of customers are still afraid of going out and preferring to shop online. The online demand for all consumer goods will see a rise. It's time to increase your marketing efforts and attract as many sales as you can.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

04

Improve your social media efforts Students, professionals, shop owners, etc are spending more hours on social media.

It's time to think of your social media stretegy from a completely new perspective.

Create posts that spread awareness, follow trends, also try to add some kind of fun element to your posts.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

05

It's time for category expansion Products such as masks, sanitizers, gloves, disinfectants, etc have become the basic necessity. It's time to include all the Covid-19 essentials in your inventory. Come up with your own versions of products and include them in your inventory.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

06

Manage your PPC budgets efficiently Remove all the upper funnel keywords whose demand is declining. And only focus on keywords with the high likelihood of driving conversion. And don't completely stop your campaigns too. Once you restart them, you may have to bear the higher CPCs.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

07

Change in product choices due to the pandemic Apart from life essentials such as groceries and medicines, all other businesses have seen the drop in their demands. All these businesses need to come with the new strategies to grab the user's attention.

Prepare new strategies that can increase the consumer's confidence and are much more affordable.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

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The bottom line: It's time to adapt to the new normal The Covid-19 has surely shaken up the world with its terror. The buying habits of the consumer is changing. It's time for the businesses to get used to the new normal and get the most out of the situation. It's time to create the newer business strategies that can adapt to the change. It's time to accept the change, apply the marketing mind, and get better business benefits out of it.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

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About us We hope this document helps you understand the changing eCommerce trends during covid-19. Softpulse Infotech is a renowned eCommerce website development company.

Our service catalog includes all Shopify related services, mobile app development, and digital marketing. With the longest presence in the industry, we have established an impressive international clientele. For any inquiries related to business, feel free to contact us at info@softpulseinfotech.com.

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

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Get in touch Address:

Branch Office:

Head office: B-403, Diamond World, Kohinoor Rd, Khodiyar Nagar, Surat, Gujarat (India) 395006

Toronto, Ontario, Canada Phone: +1 (365)8894534 biz@softpulseinfotech.com

Phone: +91-909-927-2837 Email: info@softpulseinfotech.com

ECOMMERCE TRENDS TO FOLLOW DURING/AFTER THE COVID-19 PANDEMIC

Windsor, Ontario, Canada Phone: +1 (905)537-0493 biz@softpulseinfotech.com

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