How to Design the Best Black Friday Marketing Campaign for your Brand?

8 EASY AND EFFECTIVE

BLACK FRIDAY

MARKETING IDEAS FOR 2019

INTRODUCTION Î’lack

Friday and Cyber Monday is the biggest shopping event of the year

and here you will find all the marketing ideas and it’s very useful for your marketing campaign. If you are an online merchant or a business owner, please read this article till the end. Here we are going to talk about the easy and the most effective black Friday marketing ideas for 2019.

There are many techniques to attract more and more customers in your shop. The people aspects the great deals from the brands, and brands deliver it by following the great marketing tactics. Let's discuss the Black Friday marketing techniques that can attract more and more customers to your store.

Black Friday 2019

OUTLINE OF THE PRESENTATION Black Friday marketing ideas Offer deals by the hour Create the gift ideas Free gift with all purchases Create referral programs Be prepared with your retargeting strategy Extend your Black Friday sale until Cyber Monday Personalized buying experience Offer a specific exclusive discount

Let's discuss each of these ideas one by one.

Black Friday Sales

OFFER DEALS BY THE HOUR It is a great technique to attract many shoppers to your store. The ridiculous discounts for a limited time of one hour can create a sense of urgency in the minds of buyers. Select a few products that are largely in demand.

Every hour a new product sales should be started. Market this campaign extensively on social media.

Black Friday Shopify Apps

CREATE THE GIFT IDEAS Create a list of the quality products from your store that can be a really good gift idea. Suggest your shoppers a product list for the best gift ideas.

The ready-made product list can attract the majority of the shoppers to shop from you. Social media and blog posts can also help you a lot in executing this marketing strategy.

Black Friday Sales

FREE GIFT WITH ALL PURCHASES The Black Friday comes next to Thanksgiving day. It provides you with a great opportunity to give away free gifts. The free gifts can attract a huge number of buyers to your website. If you have already decided to run this campaign during Back Friday, let everyone know it. Run an extensive social media ad campaign for it.

Black Friday Deals

CREATE REFERRAL PROGRAMS The studies have shown that the majority of the buyer's decision rests on someone else's opinion. Create an engaging referral program that can trigger your buyers to participate in it.

A smartly designed referral program can help maintain the profitability of your web store, and at the same time, your shoppers can benefit as well.

BFCM Shopify Apps

BE PREPARED WITH YOUR RETARGETING STRATEGY Many shoppers may visit your website and leave with an abandoned cart.

With the right retargeting strategy, you can retarget them in the right way. By running effective ad campaigns and email reminders, you can easily reach out to them. With retargeting, all those shoppers with an abandoned cart can be converted into your buyers.

Best Buy Black Friday

EXTEND YOUR BLACK FRIDAY SALE UNTIL CYBER MONDAY Extending your Black Friday sale until Cyber Monday is also a great strategy to drive more sales. On the day of Black Friday, give discounts on the majority of products from your store. But for the remaining three days, you can offer great deals and even create urgency, but still satisfy the need that will be following these days of huge deals and offerings.

Black Friday 2019

PERSONALIZED BUYING EXPERIENCE 89% of marketers have proclaimed that personalized product list has helped them in improving their sales. For your social media ads, landing page, and email marketing campaigns, the personalized experience can help a lot. A personalized product list can be created as per customer's previous orders, their search history, and their interests.

Cyber Monday

OFFER A SPECIFIC EXCLUSIVE DISCOUNT When it comes to e-commerce sales, social media perform a very significant role. During the sale season, Every buyer will be continuously looking for the best discounts, then pick one or more winners and give them a special discount. Always treat them with a special discount.

Black Friday 2019

ABOUT US Softpulse Infotech is a leading Shopify Expert associated with providing all the services related to Shopify e-commerce development, mobile app development, web designing, and digital marketing. If you need any help in getting your website ready for Black Friday or for creating and operating marketing campaigns for your website, we are here to help. Feel free to get in touch with us.

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