10 Proven Techniques to Drive More Traffic to your eCommerce Store Without Ads

10 Effective Ways to Drive Traffic on eCommerce Store Without Ads

INTRODUCTION As per the report half of the population of consumers prefer to shop online. And that's great news for all the online retailers. But that does not mean all of them will buy from you. For the sales to happen, the buyer needs to arrive at your store in the first place.

Even though you have the best product that consumer wants, you may get less traffic to your website. And as per the report chart from MonsterInsights, driving the traffics and the leads for your eCommerce store is the hardest tasks for e-commerce owners.

Hence, if you want the quality traffic to arrive at your website and buy stuff from your store, you need a stellar strategy. And in this presentation, Here we have discussed the proven practical ways that will help you increase traffic without spending a fortune on ads.

TOPICS FOR DISCUSSION 1. Go strong with SEO 2. Create engaging referral programs 3. Up-sell your products 4. Hit the inboxes of your email list 5. Power of video marketing & social media 6. Don't forget the power of mobile 7. Create loyalty or reward programs 8. Giveaways 9. Free shipping with certain cart value 10. Grow your lists

1. GO STRONG WITH SEO And For SEO, you need to target the right keywords.

You can search for the most relevant keywords using a free tool like Google keyword planner. Optimize them on the appropriate areas on your website. You can also optimize all the titles and meta descriptions of pages.

Also, get visibility from image search by optimizing all the images with ALT tags. Furthermore, the blog posts also work great for the search engine ranking. So, write SEO friendly unique content for your blog posts, and get the most visibility across search engine crawlers.

2. CREATE ENGAGING REFERRAL PROGRAMS Create an engaging referral campaign. Let everyone know it by sending emails, notification, text messages, or whatever you can. Provide them a referral link. And for every visitor or sale, give them some rewards, gifts, coupons, or discounts in exchange. The referral programs create a long-lasting image of your brand on the minds of your buyers. With these programs, there are more chances for the user being your customer for a longer life span. Apply your creativity to it and generate better results for your business.

3. UP-SELL YOUR PRODUCTS

UP SELL

It is a normal human tendency. When we are buying something, if we get marketed with a product that enhances or adds additional functionality to what we are already buying, the majority of the time, we simply purchase it. The same thing goes with your eCommerce store too. Before the checkout process, showcase items that are bought together to your buyers. If you do it well, there are more chances for the sale to happen.

Convincing a sold buyers has more success rate, then converting a stranger.

4. HIT THE INBOXES OF YOUR EMAIL LIST With the smart email marketing campaign, exceptional business benefits can be achieved. With the precise email, you can recover your abandoned cart leavers by providing extra discounts or gifts on cart value. You can also attract your loyal buyers by giving additional discounts, offers, or early access to sales. And with the personalized marketing concept, you can attract the users according to their liking and interests. If you do it right, email marketing can result in a great tool to attract sales.

5. VIDEO MARKETING & SOCIAL MEDIA The attention span of today's generation falls around 8 seconds. And the video and photos can do it in the best way possible. The power of social media is immeasurable. You can create the best videos for your brand. Create videos that are funny at the same time marketing your products too. You can create the buzz around your brand by leveraging these techniques.

Leverage every social media channel to the fullest and accomplish the exceptional result for your store out of it.

6. DON'T FORGET THE POWER OF MOBILE All the functionalities of the desktop version of your website must be there on mobiles too. If possible, it should look even more attractive on mobile devices. The mobile devices are great drivers of conversion. Make an effortless checkout process for mobile. All the CTA buttons on mobile should be easily visible and clickable.

And also the text on mobile should not be too small or large. It should be easily readable without seeming too large or small.

7. CREATE LOYALTY OR REWARD PROGRAMS In this competitive market, retaining buyers is the most challenging task. You need to continuously nurture your current shoppers to come again and again on your website. Giving them loyalty or reward points is a great way to do that. With every purchase from your store, provide them a few loyalty or reward points. And for their next purchase, give a discount by using their points. Hence with this technique, the majority of your buyers will show interest in purchasing again from your store.

8. GIVEAWAYS This trick has worked for eCommerce stores, and you can work on that too. Simple cost-effective products such as t-shirts, mobile cases, and cosmetic products work great for giveaways. You can market these contests by emailing your whole email list. Use can make your buyers use hashtags related to your brand. And you can also ask your buyers to invite their friends and give them an entry in your give away. You can obtain an excellent brand reputation and engagement through this technique.

9. FREE SHIPPING WITH CERTAIN CART VALUE If you manage to provide free shipping with certain cart values, it can increase sales for your store. Create free shipping offers. Post this offer related content on all your social media handles. Send emails to your email list, market this offer as much as you can. And get the most traffic and more sales on your e-commerce store.

The more you create the buzz, the higher will be the traffic & sales. This technique has proven to work for many stores. Market this offer well and get pleasant results out of it.

10. GROW YOUR LISTS For building the email list and buyer's information, the following places work best. At these places, there are more chances for buyers or visitors to provide information.

Subscribing to your offer emails Log in for wishlist Detailed product lists and information via emails Back in stock notifications As you are complete in charge of your store, you create several opportunities to collect their data. But remember, don't be creepy at this. Please, do not go overboard in asking for their information. It may make several users leave your website.

THE FINAL WORDS Finally, we would like to say that it is possible to grow an e-commerce store without ads. But you need to be creative and skillful at marketing. At first, you need to understand the mindset of your buyers, and then create your strategies according to it. Use every free resource and technique smartly, apply your whole heart and energy for it, and notice the best results out of it.

ABOUT US If you want your e-commerce to attract more buyers.

Or if you need any help in implementing all the above techniques for your store. We are here to help. The team of Softpulse Infotech is full of skilled e-commerce developers and eCommerce e-commerce webiste marketing experts. development We can help you increase your e-commerce traffic and solve all your store customization problems. If you need any help with your e-commerce store, do not hesitate to get in touch with us!!

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