Increased visibility, cost effectiveness and accessibility leads to the higher sales.
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that if there was ever an industry that was little understood by 'outsiders' it's SEO.
ON-PAGE SEO FACTORS:Title Tag- It is the most important on-page SEO factor. When search bots index your page, the <title> tag is the first thing they look at. It tells them what the page is about. On your Home page, write a Title Tag that represents the overall theme of the website and looks good to your visitors as well. A perfect Title tag should contain the most important keywords closest to the beginning. Many recommend mentioning your brand at the end of the title tag. Keywords in Content- You should have your keywords used in your content naturally and meaningfully. Google warns that spam "keyword stuffing" can be a negative ranking factor. It is probably more true that it won't help you much at all, and will also cause more of your visitors to leave (which can indeed drag down your rankings if your bounce rate skyrockets). Write for people and not for search engines. Do not repeat your