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Search Engine Optimization(SEO) (Importance +Technology) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industryspecific vertical search engines. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the


search results page of a search engine -- including Google, Bing, Yahoo and other search engines. Benefits Of SEO:FREE TARGETED TRAFFIC The primary advantage of SEO over any other type of internet marketing. Once your site is ranked in the top 10 for your keyword phrase, you should be able to keep it there with a minimum of fuss. This means that you will receive free traffic as long as you keep it up Superb ROI Return on investment is one of the major advantages of SEO over paid advertising.A site takes some time to get rank and after the site ranked, the ROI will be great. COST EFFECTIVENESS SEO is one of the most cost-effective ways of marketing. If the site is properly designed and optimized then it has a longer standings s compared to the Pay Per Click Advertising.

BETTER USABILITY The site is easily available to the large portion of the online users. A better optimized and designed website always attracts lot of visitors

HIGHER SALES


Increased visibility, cost effectiveness and accessibility leads to the higher sales.

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that if there was ever an industry that was little understood by 'outsiders' it's SEO.

ON-PAGE SEO FACTORS:Title Tag- It is the most important on-page SEO factor. When search bots index your page, the <title> tag is the first thing they look at. It tells them what the page is about. On your Home page, write a Title Tag that represents the overall theme of the website and looks good to your visitors as well. A perfect Title tag should contain the most important keywords closest to the beginning. Many recommend mentioning your brand at the end of the title tag. Keywords in Content- You should have your keywords used in your content naturally and meaningfully. Google warns that spam "keyword stuffing" can be a negative ranking factor. It is probably more true that it won't help you much at all, and will also cause more of your visitors to leave (which can indeed drag down your rankings if your bounce rate skyrockets). Write for people and not for search engines. Do not repeat your


keywords in the content unnecessarily. Meta Description Tag. Including keywords in your meta description does not influence your search rankings. You want a meta description that will make your prospects click on your link in the search results, because your clickthrough rate (CRT) has SEO importance. Think of your meta description as an ad. Include your unique selling proposition, or one or two top selling points most relevant to the given page. Heading Tags- Keywords in HTML heading tags, such as <h1>, <h2>, etc, do not make for a powerful ranking factor on Google, but they can help somewhat, especially for the less competitive and "long tail" keywords. The most important heading tag is <h1> and the power of the rest of them, from <h2> to <h6> is insignificant. Do not use multiple <h1> headings on the same page unless your content is really ample and justifies it. I do not recommend using <h3> and beyond: they create clutter and betray the expectations of the majority of Web users. Image Alt Attribute- The HTML Alt attribute used to describe images on a webpage. It is recommended to optimize the images on your webpage and use relevant keywords there. Well optimized images can also appear in Google Image results and drive additional traffic to your website. Additionally, keywords in the Alt attribute on image links take on a special importance: you can think of them as being similar to link anchor text.


Off-PAGE SEO FACTORS:-

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Article Submission

Directory Submission

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Forum Writing

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Guest Posting

Document Sharing

Social Bookmarking

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Blog Writing

Classified Submission

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Banner Promotion

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Reviews


What is seo  

Soft Corn Technologies is a Software Development, Website Designing & Web Development Company from New Delhi, India. Soft Corn offers Softw...