PDF_ Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Bus

Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business Finding Your People and Building a Durable Brand

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Ebook Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business Finding Your People and Building a Durable Brand

PDF Stand The F*ck Out: The No-Nonsense Guide to Positioning Your Business Finding Your People and Building a Durable Brand

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MOST MARKETING ADVICE IS VAGUE, SHADY, AND BORING AS HELL.This book is your no-nonsense, step-by-step guide to stand the f*ck out&8212witout the BS.&quot..honest, actionable, and entertaining...&quot8212Sam Conniff&quotArefreshing twist of French directness your business can't live without.&quot8212Lucy Werner&quotActonable advice you can actually use, right away.&quot8212Jocelyn BradyHow do you stand the f*ck out, like, for real Louis Grenier became obsessed with finding this answer. Everyone explains that standing out is critical and yet&8230he could not find any practical guidance. Not in business books, podcast interviews, or marketing courses. It pissed him off&8230Like being told to draw an owl without ever having seen one.Stand The F*ck Out is the guide Louis wished he had when he started his career as a naive &8220digtal marketing enthusiast,&8221or when he burned through 20k in savings launching his first agency, or when he nearly got sacked from his dream job at a bootstrapped tech start-up.Over the last 15 years, Louis worked at scrappy, growing, and corporate companies to become an expert in positioning. Along the way, he interviewed la cr&232mede la cr&232meof marketing on his podcast, Everyone Hates Marketers (with over 2 million downloads).And after three years, input from 70 marketers, and over 5,000 comments and reactions, this book has been ripped apart and refined into exactly what works.Unlike most positioning, branding, and lead generation advice, Stand The F*ck Out is actionable, simple, and even fun. Louis&8217methodology takes you through four clear, easy-to-follow stages:Insight Foraging to uncover what actually drives your customers.Unique Positioning to give people a damn good reason to choose you.Distinctive Brand to make a lasting impact they won&8217tforget.Continuous Reach to keep the right people coming back and bring new ones in.You&8217llfind practical exercises and real examples from every kind of business&8212big small, B2C, B2B, and personal brands&8212immdiately making it easy to use.Alright, that's all you need to know for now...Ready to stand the f*ck outGreat, I'll see you inside.