Paradisus Brand Development Brochure

L U X U R I O U S WAT E R F R O N T A L L - I N C L U S I V E R E S O R T S B R A N D I N F O R M AT I O N

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

CONTENTS PARADISUS RESORTS IS WHERE YOU WANT TO BE BR AND POSITIONING p. 3

FUTURE DEVELOPMENT p. 4

Free / In Love / In Nature / A Family Real / Romantic / Satiated / Relaxed Spontaneous / Pampered

BR AND INFORMATION p. 6

BR AND AT TRIBUTES p. 10-23

Dominican Republic • Mexico • Cuba • Costa Rica 2017

ARCHITECTUR AL DATA p. 25

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

FAMILY - OWNED

GLOBAL

LUXURIOUS

ALL - INCLUSIVE

SUSTAINABLE

WHERE YOU WANT TO BE INVESTING Meliá Hotels International has been a respected leader in European hospitality since founder Gabriel Escarrer opened his first hotel in Palma de Mallorca, Spain in 1956.

The family-owned company’s rapid growth into

Each Paradisus Resort is service and attribute

today’s dominant global brand results from

driven, with a focus on delivering a luxury

strategic mergers and acquisition of properties

and life-changing experience to every guest.

and markets; development of diverse brands that

Paradisus understands that the desire for

satisfy every guest for every occasion; socially,

experience is the mantra of new world traveler

environmentally and culturally responsible

and is consciously proactive and responsive.

management; and a solid commitment to sustainability across all brands

The brand works with master architects and interior designers to create spaces and pallets

Paradisus Resorts is Meliá’s award-winning

that stimulate, soothe and wow. 5-Star Michelin

and luxurious all-inclusive brand. Resorts

Chef Martin Berasategui leads our food and

are located in nature’s greatest havens. In

beverage program with healthy gastronomic

addition to living the Meliá philosophy, Paradisus

innovation.

is thoughtfully committed to the health and well-being of both guests and the surrounding

Paradisus guests are loyal return visitors. New

environment and is deeply respectful of local

guests are introduced to the brand daily via

gastronomy and cultures.

creative partnerships, programs and incentives distributed through traditional and social media.

Paradisus Playa del Carmen

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PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

WHERE YOU WANT TO BE EXPANDING Our strategic growth focuses on real, transformative

MEXICO

experiences in cultures and surroundings that touch souls

Paradisus Cancun Resort Paradisus Playa del Carmen La Perla Paradisus Playa del Carmen La Esmeralda

because we understand that in an all-inclusive resort experience, the most important thing to include is our guest.

With this in mind, we look to:

CUBA

• Maintain a leadership role in the luxury all-inclusive market

Paradisus Varadero Resort Spa Paradisus Princesa del Mar Paradisus Rio de Oro

• Continue to respond to our niche markets in ways that

Ages 55-70 Spend more than $120 billion/yr on travel

GENERATION X

DOMINICAN REPUBLIC

Paradisus Palma Real Resort The Reserve at Paradisus Palma Real Resort

Our newest location, Paradisus Costa Rica, opens in 2017.

67 %

Value service and luxury Want lots of value for their money Want learning experiences %Very health conscious Volunteer mentality

34%

MANAGED

MANAGED

MILLENNIALS AGES 18-34

Soon to follow is The Maldives, the first of our planned Biggest demographic ever Highly influential to Boomers’ behavior $200 billion annual spending power

South Pacific expansion.

LOCATIONS

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HOTELS

33

Higher net worth than Boomers & Millennials

Paradisus Punta Cana Resort The Reserve at Paradisus Punta Cana Resort

• Expand our footprint in Asia

MANAGED

RENTED

AGES 34-45

options, life-enriching experiences and spa experiences

5-6 trips annually Travel is a necessity Intrepid explorers Value relationships Health & rejuvenation trips Meditation, yoga, spiritual trips

BABY BOOMERS

resonate for their various life stages • Evolve and ever-improve our 5-Star food and beverage

33%

DEMOGRAPHIC AND PSYCHOGRAPHIC

33%

34%

MANAGED

MANAGED

NICHE MARKETS

HOTELS

ALL AGES

67 %

HOTELS Spend $ on experiences rather than material things Voracious about technology & social media % Love rewards programs They care about people, planet, profit RENTED World’s best brand ambassadors Into health, environment and simplicity Into personal growth and developmental

ROOMS

67

Adult Couples (Royal Service) Honeymooners (Royal Service) Families (Family Concierge) Family Reunions (Family ROOMS Concierge and Royal Service) Group Weddings (Family Concierge % and Royal Service)

66

RENTED

66% RENTED

12%

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GROUPS CUSTOMER SEGMENTATION

40%

48%

WHOLESALERS

RENTED

INDIVIDUALS

GEOGRAPHIC GUEST ORIGIN

34%

Paradisus Playa del Carmen- La Esmerlda

* Others: 22%

10%

USA

Canada

7%

5%

5%

Mexico

UK

Russian

4% Brazil

4%

3%

Spain

Germany

3% France

3% Argentina

9

HOTELS

4,452 ROOMS

3

COUNTRIES

5,914 EMPLOYEES

2.1MIL CUSTOMERS

100% leisure

For internal use only. Reproduction without written permission is prohibited.

For internal use only. Reproduction without written permission is prohibited.

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

WHERE YOU WANT TO BE SERVED Our guest is a respected and active part of our brand. We listen and respond in real ways to create real experiences for real people.

The Experience

The Activities

• All-inclusive pricing

• Water sports, land sports and other activities

• Enticing beach locations • Lush tropical gardens • Public area water fountains • Original art throughout the resort • Low-rise architecture integrated into and sensitive to the environment • Master-class, award-winning interior design

• Supervised kids’ facilities and entertainment • Fitness center • Yhi Spa The Comforts • Fabulous linens, towels, robes

• Outdoor sound system for music and ambiance

• Exclusive Thierry Mugler for Paradisus bath and personal amenities

• A minimum of three pools

• Fully stocked mini bar

• Professional and attentive staff

• 24-hour room service • High-speed internet

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The Dining Options

• Express check-out

• 5-Star Michelin Chef Martin Berasategui at the helm

The Special Facilities

• Enticing a la carte restaurants featuring creative menu concepts in designer spaces

• Excellent meeting and event facilities

• Bars and lounges bars serving a full selection of premium brands

• Dedicated adult areas

• Master Mixologist

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• Full-service business centers

• Dedicated children’s areas

Paradisus Palma Real

Paradisus Playa del Carmen – La Perla

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The Reserve at Paradisus Palma Real

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

BRAND ATTRIBUTES

Paradisus Punta Cana

WHERE YOU WANT TO BE ROYAL Paradisus Punta Cana

Royal Service is not just a service; it’s a philosophy. Conceived as Paradisus’ most intimate and exclusive VIP experience, Royal P 10

Service provides distinguished guests with their own private butler who extends personal attention and an unwavering focus on preferential service and privacy.

E XCLUSI V ELY A D ULT UP GR A DE E X PER IENCE V IP PR I VATE CHECK- IN OV ERSIZE SU ITE S UP GR A DED A MENITIE S NE SPR E SSO COFFEE S YS TEM PR I VATE R E SOR T A R E A PR I VATE BE ACH E XCLUSI V E R E S TAUR A NT ACCE SS PR I VATE BU TL ER PR I VATE R E SER VATI ON A SSIS TA NCE

Paradisus Palma Real

Paradisus Playa del Carmen

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

WHERE YOU WANT TO BE FAMILY

Paradisus Playa del Carmen- La Esmeralda

Family Concierge is a special enclave for families. At its heart is the best experience of all—pure freedom for both kids and parents.

Kids do their thing while fully supervised and adults are free to relax and roam; they join together at their pleasure.

E XCLUSI V ELY FA MILY UP GR A DE E X PER IENCE PR I VATE CHECK- IN OV ERSIZE SU ITE S NE SPR E SSO COFFEE S YS TEM K I D -SIZE A MENITIE S DEDI C ATED P O OL DEDI C ATED PL AY A R E A K I D’S CLUB SUPER V ISI ON T UR N - D OW N CO OK IE S A N D MIL K SER V I CE IN - RO OM V I DEO GA ME S CONCIERGE BA BYSIT TING PR I VATE R E SER VATI ON A SSIS TA NCE

Paradisus Playa del Carmen- La Esmeralda

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WHERE YOU WANT TO BE ROMANTIC P 18

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Our Romance team is expertly trained to create lovely parties of all sizes, from a small family affair to the blow-out destination wedding of someone’s biggest dreams.

E XCLUSI V E E V ENTS PL A NNING & SER V I CE S E X PER T ROM A NCE TE A M UNI QUE ROM A NTI C E SC A PE S HONE Y MO ONS A NNI V ERSA R IE S DE S TIN ATI ON W ED DING PACK AGE S

CHIL L- O U T CHI C

TA ILOR M A DE

THE AQUA

THE A L LUR E

THE FA NTA S Y

THE W ISH

Paradisus Palma Real

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

WHERE YOU WANT TO BE PAMPERED P 17

YHI SPA is created for purification and relaxation. The entire space vibrates at a level that leads to harmony. Our guests simply go with the flow.

ZEN - L IK E SPA SA NC T UA R IE S IN D O OR A N D O U T D O OR TR E ATMENT RO OMS W HIR L P O OL S SAUN A S S TE A M RO OMS

Upgrade Experience: A ROM ATHER A P Y SI GN AT UR E TR E ATMENTS H Y DROTHER A P Y A ROM ATI C BATHS R A DI A NCE SCRUBS BI O - M A SSAGE SACR ED W R A PS A N D M A SKS BO DY TR E ATMENTS & R IT UA L S FACI A L S H A N DS & FEE T COL L EC TI ON

YHI Spa at Paradisus Punta Cana

YHI Spa at Paradisus Cancun

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Paradisus Cancun Resort Welcome Lounge

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

LIFE-ENRICHING ACTIVITIES WHERE YOU WANT TO BE CAREFREE P 20

Travel stimulates the senses like nothing else, opening eyes, minds, hearts and palates minds to other cultures, food and traditions.

Paradisus brings the guest and the locality together to create memorable experiences.

CO OK ING E X PER IENCE W INE TA S TING TA NGO PHOTO GR A PH Y SUSHI M A K ING PA INTING SCUBA DI V ING AQUATI C E X PER IENCE S LO C A L E XCURSI ONS

PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

FIVE STAR DINING WHERE YOU WANT TO BE SATIATED Fuego Restaurant At Paradisus Cancun

Paradisus Resorts has partnered with 5-star

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Michelin chef Martin Berasategui to bring his signature cuisine to the brand. An innovator of Basque cuisine, Chef Berasategui is known for the use of molecular gastronomy and fresh seafood in his cuisine, which is light, extremely imaginative and crafted with masterful technique.

A N A R R AY OF PA L ATE- PL E A SING DINING OP TI ONS

Chef Martin Berasategui

INTER N ATI ON A L CHEFS UNFORGE T TA BL E CUL IN A R Y E X PER IENCE S UNL IMITED PR EMI UM BR A N D DR INKS E X TENSI V E SEL EC TI ON OF W INE S AWA R D -W INNING ATMOSPHER E S S T UNNING DÉCOR E XCEL L ENT SER V I CE

Passion Restaurant At Punta Cana

Mole Restaurant At Paradisus Playa del Carmen

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PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T PA R A D I S U S R E S O R T S B R A N D FA C T S H E E T

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ARCHITECTURAL DATA PROTOTYPE FACILITY PROGRAM SUMMARY – 500 Keys

GUESTROOMS 59% Junior Suite Deluxe 1% Handicapped Junior Suite Deluxe 10% Suite Deluxe Family Concierge 10% Suite Premium Family Concierge - Presidential Suite Family Concierge 18% Junior Suite Grand Luxe Royal Service - Handicapped Junior Suite Grand Luxe Royal Service 1% Grand Master Suite Royal Service 1% Grand Master Suite Two Bedrooms Royal Service - Grand Presidential Suite Royal Service - Garden Villa Royal Service

SUBTOTAL PUBLIC AREAS

Access control Minimum motor hall Eco-hall closed building Reception Courtesy room Lounge Bar & cyber café Family Concierge Royal Service Retail shops Romance show room Casino Red Lounge Worldwide Buffet Naos & Library Restaurant Market Grill Passion Restaurant Bellini Bar Vento Restaurant Bana Restaurant Martini Bar Del Pais Restaurant Theatre Convention centre YHI Spa Fitness centre Other Areas SUBTOTAL

102 Gross sqm / Key

1,093 Gross sq ft / Key

40,50 sqm 40,50 sqm 56,50 sqm 75,50 sqm 152,00 sqm 48,50 sqm 48,50 sqm 74,00 sqm 122,00 sqm 124,00 sqm 94,00 sqm 24,293 sqm

436 sq ft 436 sq ft 608 sq ft 813 sq ft 1,636 sq ft 522 sq ft 522 sq ft 797 sq ft 1,313 sq ft 1,335 sq ft 1,012 sq ft 261,487 sq ft

7 sqm 80 sqm 250 sqm 400 sqm 45 sqm 350 sqm 475 sqm 700 sqm 450 sqm 30 sqm 300 sqm 300 sqm 1,325 sqm 900 sqm 225 sqm 105 sqm 225 sqm 275 sqm 105 sqm 225 sqm 600 sqm 2,500 sqm 850 sqm 125 sqm 490 sqm 11,337 sqm

75 sq ft 861 sq ft 2,691 sq ft 4,306 sq ft 484 sq ft 3,767 sq ft 5,113 sq ft 7,535 sq ft 4,844 sq ft 323 sq ft 3,229 sq ft 3,229 sq ft 14,262 sq ft 9,688 sq ft 2,422 sq ft 1,130 sq ft 2,422 sq ft 2,960 sq ft 1,130 sq ft 2,422 sq ft 6,458 sq ft 26,910 sq ft 9,149 sq ft 1,345 sq ft 5,275 sq ft 122,030 sq ft

BACK OF THE HOUSE Support areas, administration, engineering, etc.

SUBTOTAL

5,970 sqm

64,260 sq ft

VERTICAL AND HORIZONTAL COMMUNICATIONS Corridors, stairs, lifts (for both back and front of the House)

SUBTOTAL

9,152 sqm

98,511 sq ft

TOTAL (A+B+C+D) TOTAL EXTERNAL AREAS

50,752 sqm 9,235 sqm

546,288 sq ft 99,405 sq ft

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PA RA D IS U S . C OM C O N TAC T U S AT D E V E LO P M E N T@ M E L I A .C O M L E A R N M O R E A B O U T U S AT M E L I A H OT E L S I N T E R N AT I O N A L .C O M

A Meliรก Hotels International Brand