Biggest challenges faced by digital marketing companies in india

B I G G E S T C H A L L E N G E S FA C E D BY D I G I TA L M A R K E T I N G C O M PA N I E S I N I N D I A Digital marketing seems like the in thing in today’s marketing world. But those who have ever tried their hands on it say that it is a tough world to navigate. There is a constant need for clarity and guidance so that marketers can make the best decisions for their business. Online marketing requires adaptation to changing trends and technology every now and then which in itself presents unique challenges. Here are some common challenges faced by digital marketing companies in India:

1. Educating the client Every digital marketing company has faced this challenge at least once during their business dealings. If you want to retain a good client, you need to put in your best effort to educate them. Merely having a Facebook and Instagram page or even a huge budget allocated for digital media is not enough. You need to have a strategy planned for

the kind of product you are going to market for. This may not be easy to explain to the client who may have his own set of ideas and plans on the table, since he is the one going to pay. So, you need to make an extra effort to educate the client before you move ahead to plan your campaign.

2. Social media management Not having your social media strategy figured out is a common occurrence. Social media management is a relatively new concept and the ratio of businesses is succeeding with it does not look good. A sound social media campaign requires an answer to various challenges like:

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the content you are going to produce how often you sell on social media who does all the work what kind of content is to be produced do you have the right person to lead the campaign

To lead a successful social media campaign, you need to figure out your inputs first and then focus on the strategy.

3. Getting value from SEO This is a common challenge faced by SEO firms. From lack of keyword data to changing algorithms, it is not easy to see results that you expect. Relying solely on SEO for revenue is the biggest mistake made by digital marketers because once the ranking disappears so does the cost. This means,

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DO NOT rely heavily on the rankings as a measure of success.

DO NOT create pages with weak content just to increase traffic DO create a content that interests the consumer so that they recommend you to their friends and family.

4. Competing with the noise As every business continues to build their online presence, it enables the consumer to have more and more choices. This has created way too much noise in the digital media where it gets more and more difficult to stay on top of the curve. Selling the same service at same price to same clientele makes it nearly impossible to have more market share than rest of your competitors.

Source:https://www.linkedin.com/pulse/biggest-challenges-faceddigital-marketing-companies-india-xpert/