Society
SUMMER ISSUE 2015
The Social Register of Las Vegas
LYNAAE ZOE FORBES of Wynn Realty Group
SOCIAL MEDIA on Twitter
CHARITY SPOTLIGHT
BRANDING
Global Charity Foundation
Is your website a brand or bland?
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Social Media 6
Should Twitter be a part of your social media marketing?
Corporate Sponsors 8
Meet our Corporate Sponsors
Branding 9
Is your website a brand or bland?
Cover Story 10
Thinking Outside the Box with Lynaae Zoe Forbes of Wynn Realty
Clair Zeto
EDITOR-IN-CHIEF & ADVERTISING Mary Grace Yniguez
PUBLISHING COMPANY Infinity Business Media Group www.INBLV.com
GRAPHIC DESIGN A & D Designs Inc. www.myaddesigns.com
Financial 12
Building and Maintaining a Solid Financial Foundation
Charity Spotlight 16
Global Charity Foundation
Š All Rights Reserved. you may not copy, disseminate or use any information from this publication without express written permission from The Social Register of Las Vegas. Information in this magazine is deemed to be accurate but any advice or information should be researched by the reader.
The Social Register of Las Vegas is committed to providing our members with a variety of business and entrepreneurial content that will help them grow their business to the next level. We are proud to surround you with experts in all fields of business and to be able to provide you with numerous business networking venues to build your business referrals. With our top level executives in mind, Society Magazine entails complex editorials ranging from advertising/marketing, website tips, social media trends and time to time health/wellness to traveling tips! Every season, we here at The Social Register work hard to bring you the most current, educational and informative editorials to enhance your business. In our spring issue, Learn how to ensure your website is representing your BRAND with Jami Teer-Murphy the expert in advertising/marketing & branding. In our "Social Media for Business" corner learn if Twitter should be part of your social media marketing with Social Media Guru, Debbie Harris, the expert in social media marketing & compliance. Also, "Learn How to Build and Maintain a Solid Financial Foundation" with Adam Goodman. And finally, in this issue of Society Magazine, you'll find our travel editorial providing great tips on which type of cruise to choose for an epic vacation! We have been absolutely overwhelmed and very grateful for your fantastic support, pride and excitement that the Society Magazine has achieved. Our team and I would like to thank everyone who participated in the production of this issue of our Society Magazine, especially our incredible advertisers for their generous support and our members who are experts in their fields for contributing their highly educational and informative articles. SRLV understands that one of the biggest challenges business owners have today is getting in front of the decision makers. For the past 21 years we have been honored to play a part in helping our members take their businesses to a higher level by expanding their networking, advertising, marketing, promotions and branding capabilities. Be sure to subscribe online for more information on our upcoming events, spotlights, articles and much more at www.SocialRegister.com.
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Directors of Membership Development
Cliff Bynum
twitter.com/SRLV1
Download Our Mobile App Nick Lodhi Search The Social Register of Las Vegas
Lena Walther
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Should Twitter be a part of your social media marketing? This is a question clients ask me all the time. Could 140 characters really make a difference if you weren't a celebrity, public figure, athlete, news media or major company like Coco Cola or Nike? While I have had a #Twitter profile for some time, it is over the past year that I have really devoted time to learning more about #Twitter and #tweeting. Interestingly, almost immediately I began to see the benefits
Debbie Harris CEO/Founder of Performance Intermedia 702-720-6560 debbie@pimedia.com www.PImedia.com
and the differences in tweeting on Twitter versus posting on Facebook or LinkedIn. One of the things that stood out the most regarding tweets was that I very often received a response when reaching out to someone I did not know. I would tweet a brief introduction and found that in many cases I received a response. The other thing I noticed was that almost everyone I searched for had a Twitter profile.
Here's some information on how to work with Twitter:
Ÿ Tweets are great way to reach out to people you want to
connect with Ÿ Twitter is an excellent listening tool - using the Search or
Ÿ
Ÿ Ÿ Ÿ Ÿ
Ÿ Ÿ Ÿ
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Twitter Advanced Search you can "listen in" on real time conversations and interject where relevant Conversations on Twitter (look for what's trending with a hashtag) allow you to engage on a specific topic with people everywhere 140 characters per tweet forces you to be concise - less is more Pictures help in tweets just as they do in Facebook Make sure you complete your Twitter profile and use a photo Think about whether to set up a Twitter profile in your company name. Most people search by someone's name on Twitter. I would go with the Personal Profile. Be selective about whom you follow on Twitter and go through it now and then and weed Use appropriate hashtags - more is not necessarily better Tweet when you have something to say - think of things that others might find humorous, newsworthy or inspirational SRLV | socialregister.com
Ÿ Retweet others' tweets Ÿ Remember it's not private - be mindful of being political,
etc. unless you don't care about alienating clients, etc. Ÿ Good manners always apply Ÿ Play with it, have fun with it
{
Matthew Hutchings President & CEO Dolomite Technology
Matthew Hutchings has lived in Las Vegas for over 38 years. Matthew Hutchings has an MBA w i t h a n e m p h a s i s i n I T, Marketing and Risk Management. He also has 6 other degrees including degrees in Business Finance, Psychology and History. He current holds 4 patents and sits on a multitude of boards for different companies.
He is currently President and CEO of Dolomite Technology. Dolomite Technology is an Information Technology company specializing in Consulting, Security and Managed technology services. Dolomite’s goal is to “Make technology work for you not against you”. Recently Dolomite was notified that they have been listed as one of the top 20 Managed Solution Providers in the United States.
Tony Ferriera Founder/CEO Infinity Business Media Group
John Pinnington Owner/Founder AA Printing
The four-year-old business, with a full-time staff of five, serves a variety of clientele both domestically and internationally with an emphasis on a 24-hour or less turnaround time. As a result, AA Printing has been the subject of increasing media coverage with print articles and television stories extolling its customer-centric business model. In addition to its reputation as a local industry leader, AA Printing has quickly become known as a company that cares, via its commitment to the community.
}
Tony Ferriera is the publisher and Chief Executive Officer of INFINITY Business Magazine. In 2013, Tony launched Infinity Business Media Group. Under this umbrella he has created Infinity Business Magazine, an affordable advertising venue which caters to small and mid-size businesses, as well as, offers publishing opportunities for others to start their own magazine.
Tony’s vision and mission has been helping small entrepreneurs and up and coming businesses in the Nevada area by offering a vast array of networking, marketing, and business tools to help their businesses succeed. Tony firmly believes that by helping others, it will in turn help his business thrive as well.
}
John Pinnington is the owner and founder of AA Printing, a full service, same-day printing company that is known throughout the community for its high quality product and exceptional customer service.
Jeff Drothler Marketing Director Spanish Trail Country Club
DJeff Drothler is the Marketing Director at Spanish Trail Country Club in Las Vegas. And he is an information technology consultant.
Previously Jeff managed the 5 million dollar grant that created 31 Nevada Public Computer Centers. He trained thousands of clients, and generated revenue of $25 million for Silicon Valley firms.
Jeff is a lifelong student of business, media, psychology, and technology. He earned his bachelor’s degree at Temple University in Philadelphia, and his master’s degree at Johns Hopkins University in Baltimore.
Business has taken Jeff to Canada, China, Hong Kong, Japan, Korea, Malaysia, Mexico, Switzerland, Taiwan, and The Netherlands.
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BRANDING
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Thinking Outside the Box Written By: Stephanie Slack
"I never have, and never will introduce myself as a real estate agent. I'm an advocate for the homeowner, a coordinator for getting things done. “ 10
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Photo by Michael Panos
Think you know what the job of a real estate agent is? Well, prepare to be re-educated by Lynaae Zoe Forbes of Wynn Realty Group. And whatever you do, don't ever call her a real estate agent. "I never have, and never will introduce myself as a real estate agent. I'm an advocate for the homeowner, a coordinator for getting things done. It's my job to know the laws inside and out and forecast any problems during the buying or selling process so that we can close on time. My diverse background allows me to do just that, prevent delays and get the job done right." Lynaae, has nearly 30 years of industry experience. Among other things she's worked alongside builders, insurance companies, processed loans and assisted escrow agents. She specializes in residential, foreclosure, new construction and rentals. Her experience and background has earned her the title and domain name of LasVegasExpertAgent.com. Lynaae moved to the Valley in 2001 and has been with Wynn Realty Group for three years. “They're an agency that embraces an agent who thinks outside the box something I clearly do. My knowledge of the industry goes so deep, I'm a firm believer that life experience goes a lot further than classroom experience." Her track record speaks for itself; last year Lynaae closed over $4.6 million in 2014. But just what life experience does she offer that's so different than other agents out there? After the first handshake you can almost see the wheels already turning at warp speed for Lynaae She's busy reading her client, observing responses and taking all the information in she can. "Every deal is different and I need to try and foresee what's ahead. My attention to detail helps me do that, plus I love to read contracts. You have to pay attention to the language in contracts, that helps to save a lot of time and problems down the road." In this age of Real Housewives and rollercoaster real estate markets we've all grown accustomed to "drama." But Lynaae prides herself on avoiding any extra headaches or worries for her clients by going the extra mile. "The best compliment I can get is when I hand the keys to a client and they say, 'Wow, that's it?!' That's when I know I did my job. Last year one of my clients, a single dad, was unable to make the final walk-through of the home because his three-year-old was in the hospital. So I walked the property for him and noticed the garage door opener was missing. Instead of getting him involved during his difficult time I made the necessary phone calls and got the opener installed. A
few hours later I delivered the keys to him at the hospital and he said, 'Where's the drama? What happened to the drama?' I loved that, it's now my motto, I prevent drama."
Cover Story
Ironically drama is arguably what made Lynaae that outside-thebox thinker she is today. Growing up in foster care she was relocated from home to home her entire childhood, attending nearly a dozen schools. A self-described "insecure kid", she struggled to fit in only to eventually age out of the program. Admirably Lynaae entered the real world not as a bitter adult, instead choosing to embrace her difficult past and capitalize on those life lessons. "It's that displaced feeling and insecurity that has allowed me to acquire a sixth sense with people. I'm very intuitive and read people very well. I want to be their confidant, that person who helps them achieve a dream. And when setbacks come along I don't take it personally, I choose to just release and let it go because I believe there's always a reason behind whatever has happened." Lynaae is excited for what 2015 has in store for the real estate market that she describes as 'in between a buyer's and seller's market.' Advice for prospective buyers out there, she suggests being selective with their choice of agent. "They need to look at it the same way as if they were deciding to date someone. The agent they choose needs to have the same values as them so they can truly understand what the client needs/wants." As for sellers, she stresses that they need to understand it's not always about the sale price of their home as much as what the seller nets. Lynaae says a huge misconception is that an inspection report is a seller's to-do list. "If the current homeowner was willing to live with it for X amount of time why would they pay to change it for the buyer? I only have my sellers do lender-required repairs. The rest are up to the new homeowner. I want to make sure my clients are not only well educated but well protected too." After the closing has come and gone Lynaae keeps looking out for her clients. Often helping them find the right trust attorney to help ensure the security and wellbeing of their new investment. "I want people to know that I don't sell houses. I've never sold a house, because houses sell themselves and people make them a home.� Could that mantra be anymore drama-free? Lynaae Z. Forbes | Realtor of Wynn Realty Group 702-743-7797 | lynaae@gmail.com | www.lasvegasexpertagent.com
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Financial
Building and Maintaining
a Solid Financial Foundation Written by: Adam Goodman
I
n today's fast paced media and technology driven world everyone seems to be an expert and often we see opposing answers to the same question. In this issue and the next quarterly issue of Society, we will share a few rather simple ideas that hopefully will be a catalyst in helping you answer your important financial questions.
A
common question many people have is something along the lines of "What should I be doing to grow my assets while also protecting my lifestyle?" While the answer to that specific question will likely be slightly different for each of us based on our desires, resources, family responsibilities and risk tolerances, there are 6 areas to consider; in this issue we will cover the 1st 3 areas, and address areas 4 through 6 in the next issue of Society.
1
Have a plan to manage/eliminate debt - The idea of being "in debt" often yields a wide spread of emotional reactions, some people are comfortable with it, others are laser focused on their debt free day. I believe some debt is okay and some debt isn't. If we are paying double digit interest on credit cards or auto loans, that is something to pay attention to and have a plan to minimize debt in those areas, while an interest of under 5% on real estate where there may be additional tax deductions involved, may not be something we need to focus on eliminating, either way, we need to be aware of debt and its potential impact on our long term financial goals, short term cash flow requirements, and have a plan in place to deal with it. 12
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Proper short term protections in place - Various insurance solutions - My financial planning philosophy can be summed up very simply, "Hope for the best, but protect against the worst". Bad things happen to good people all the time, and while we hope they don't happen to us, accidents, disability, death, sickness and law suits just to name a few, are things that happen all the time, and most people want to protect themselves from. Insurance is about transferring risk, often the simplest and optimal way to deal with these concerns is to have in place insurance protections to help minimize the negative financial impact these events often have when they occur. A few examples of options to help in these areas include health insurance, life insurance, and disability insurance. A couple other protections that aren't insurance products, but provide similar benefits are Identity theft monitoring & protection plans as well as life events legal plans. Many people get tremendous help in these areas through their employer where they may receive health, dental, vision, disability and life insurance's paid by their company. For self-employed individuals, whether a business owner, investor or consultant, the onus is usually on us to provide these protections for ourselves, and often this is an area that has the biggest gaps, is the most overlooked, and would cause the greatest amount of stress, loss and pain if a one of those life mishaps happened.
3
Short term savings/Liquid emergency fund - 3-6 months living expenses - In life when mishaps happen they often require money, and usually quickly. Even more so when these risks haven't been transferred as described previously. The amount of liquid (which to me means available within a week) funds you should have is going to be based on many factors, the primary ones are how consistent is your income, does it continue if you need to step away from the business? Perhaps 3-6 months living expenses will be enough if you have stable income and proper protections in place. If you are self employed or a business owner whose income varies greatly perhaps 6-12 months is your target. Also an amount of available funds that provides comfort and peace of mind, doesn't stress you out or keep you up at night is a good place to start. I hope this is helpful for you, and look forward to sharing areas 4 through 6 in the next issue!
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On an AmaWaterways river cruise, you don’t just pass through a destination - you experience it. Our ships on the Mekong River feature a sun deck witha pool so our guests can return to luxury after each exotic adventure. Because it’s not just about where you go. It’s how you get there that matters.
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TRAVEL You have not truly experienced traveling until you’ve taken an amazing cruise. Just think about being able to select from a wide variety of cuisines, visiting hundreds of countries and cultures with a million activities on board to pamper your every indulgence!
Not all cruise ships are alike. The AMA Waterways ship AmaCello is a 148 passenger riverboat. The Windstar Pride is a 212 passenger sailing yacht. As they are both smaller ships, almost every dock is within or close to the city center, you don’t have to be bused or tendered (taken to shore in a small motorized boat). The AMA cruise is one of my favorites! We flew into Basel, Switzerland and for the next 7 days we sailed to Breisch, Germany; to Strasbourg, France; to Speyer/Heidelberg, Germany; to Rudesheim/Kolenz, Germany, to Cologne, Germany; then Amsterdam.
We pride ourselves in setting up numerous private excursions such as; Ankor Wat, an audience with the Pope (second row in a seated area), a cooking class in Thailand, a Sumo wrestling tournament in Tokyo, lunch at the Eiffel Tower, and lunch on the Great Wall. We also arranged to get access into non-tourist parts of the Forbidden City in Beijing, and got in an hour earlier than the general public to see the Terra Cotta Warriors. Just tell us what you want, and we can make it happen. Taking the kids? How about the Harry Potter tour in London?
The Windstar cruise was equally fabulous, but entirely different. Our ship had sails, but sometimes motored. There is only a maximum of four degree difference in the tilt of the boat, between sails up and sails down. We sailed for 7 days from Istanbul, and saw Ephesus (Kusadasi, Turkey); Bodrum, Turkey; Rhodes, Greece; Santorini, Greece; Mykonos, Greece; and ended up in Athens. As you leave each port, they raise the sails and play a theme song that sounds sort of Russian with bass drum beats. It gives you Goosebumps!
So, what are you waiting for? Claire MacDonald, Owner A Destination Travel A Virtuoso Agency 702-248-1234 claire@adestinationtravel.com
We have contacts with locals in almost every country and we can arrange to make your experience one you will remember forever. We can also arrange for smaller or private tours. We are associated with Virtuoso, a luxury travel network. This is a “by invitation only” network and we are the only one in Nevada. We are able to provide you with not only our expertise, but that of vendors living in the country you are visiting.
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Charity Spotlight
We are looking for Volunteers and board members with similar passion to help us to grow our local programs. We hope to connect with local corporations and businesses for this much needed cause to help brighten the future of children in our community. Children are future of the city, state and country. Helping one child is like helping the whole family, thereby society and community.
Dr. Reeta Kaul Thukral founded Global Charity Foundation in 2007 with mission of providing health care and education to underprivileged women and children locally and globally. At present our programs span from Las Vegas to New Delhi, India. Locally, GCF has a successful tutoring program in collaboration with The 100 Academy of Excellence, increasing comprehension skills in Mathematics, Science, Reading, and Writing preparing students for high school. With the help of our supporters, we doubled the enrollment in our tutoring program from 35 last year to 71 students this school year (2014-2015). We are committed to the continual growth of this successful program. In addition, GCF recently collaborated with Southern 16
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Nevada Children first to help provide preventive and other healthcare to women and children residing in their shelters. However, it doesn't end at the state line. GCF is committed to creating brighter futures abroad as well. We currently sponsor the education of indigent children in rural public schools in New Delhi, India. We have given educational assistance to over 250 students since 2008 focusing on 4th and 5th graders. GCF's health care program focuses on treatment of children with cancer to give them second chance at life. We provide for cancer chemotherapy treatment for 4 different types of childhood cancers. Please visit our web-site to know more about us. www.gcfcares.org
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BUSINESS TIPS ON BUILDING YOUR EMAIL DATABASE Building an opt-in list for your business is an important asset for your business. Maintaining that list and building satisfactory relationships with your prospects is key to longterm success and the livelihood of your business
3 Top Ways to Create Your Opt-In List 1. Have an opt-in button on your website 2. Use opt-in links on all your mailings 3. When speaking to others and they give you their contact information, and have shown interest in your product and service, ask them if they would mind if you put them on your opt-in list. Always ask!! You don't want to spam those who do not wish to receive your message. Building a profitable opt-in list doesn’t just happen overnight. There is a lot of preparation and effort involved. Opt-in lists are built from scratch, and as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. But the rewards will be well worth it.
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