E-MAIL ETIQUETTE: ARE YOU SPAM-MING AND DON’T KNOW IT?
EXECUTIVE
DO YOU HAVE ENOUGH UM/UIM TO PROTECT YOUR BUSINESS?
FA L L 2 0 1 8 E DITION
Ronnie Reyes
SOLOPRENEUR & SINGLE DAD HELPING NEVADA EMPLOYEES SAVE MONEY ON OUT OF POCKET HEALTHCARE EXPENSES
JAMI TEER-MURPHY
POWERFUL BUSINESS BRANDING TO COMPEL PROSPECTS TO PICK YOU AND NOT THEM ERIC KELLEY
CONSIDERING A CONCEAL AND CARRY FIREARMS PERMIT? CONSIDER THIS LYNAAE FORBES
IN A SELLER’S REAL ESTATE MARKET WHY AREN’T MORE PEOPLE SELLING?
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ADVERTORIAL | PERSONAL INJURY LAW
The Importance of UM/UIM Insurance for Business Owners Don’t ruin your life and business simply because you failed to get proper insurance coverage. BY PAUL S. PADDA, ESQ.
Far too many people believe that insurance only protects them if they are at fault in an accident. Whereas, UM/UIM insurance coverage is just the opposite.
What is UM/UIM coverage?
UM/UIM provides payment when an insured driver is involved in an accident and the person who caused the accident doesn’t have enough insurance to pay for the other person’s injuries or doesn’t have any insurance at all. UM/UIM is also applicable if you fall victim of a hit and run (in a vehicle, on a bike, or as a pedestrian).
AN ESTIMATED
10.6 % OF NEVADA DRIVERS ARE UNINSURED
Significance of not having good UM/UIM insurance coverage
You work hard to maintain your business. Do you have a proper amount of UM/UIM coverage in place to help protect its integrity should you find yourself injured or disabled? Medical bills, office expenses you may be bound to, or never again being able to work in the same capacity necessary to sustain your current level of income can be devastating. As a professional there’s just too much as stake . Maintaining a quality UM/UIM policy can offer some financial peace of mind. For example I once had a client who owned and operated a professional driving school. One afternoon while teaching a lesson, a lady driving a F150 truck hit him out of nowhere. The lady had NO insurance and the client who got hit only had a small $25K UM/UIM Policy. The $25K payout did not begin to cover the costs and financial burdens he was going to confront the rest of his life. UM/UIM coverage is rarely if ever discussed with drivers because it requires your own insurance company to pay out on your claim. UM/UIM coverage is a positive hedge against someone causing you harm and you being left to protect yourself.
Data Source: The Insurance Research Council study, Uninsured Motorists, 2017 Edition
How much UM/UIM coverage do I need?
Contact Paul Padda Law to request a complimentary phone consult review of your current insurance coverage from a personal injury attorney perspective. Founded by a former federal prosecutor, Paul Padda Law is a law firm that delivers five star legal representation to people and businesses by protecting their legal rights.
Paul S. Padda, Esq. 702.366.1888 PaulPaddaLaw.com EXECUTIVE BUSINESS MAGAZINE | FALL 2018
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Paul S. Padda, Esq. Jami Teer-Murphy Eric P. Kelley Lynaae Z. Forbes Jeff Magee We welcome your stories, ideas and suggestions. E-mail editorial submissions to: SRLVads@TMcreativeLV.com
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ABOUT THE MAGAZINE
Executive Business is produced and distributed two times a year through print and digital format to 50K+ business professionals. The publication is focused on delivering business related and/or educational focused content to members of Social Register Las Vegas (SRLV) and the Las Vegas business community. Publisher accepts no responsibility for omissions and/or errors. The statements, opinions, and points of view expressed by the writers and advertisers are their own and do not represent those of the publisher or editor in any way.
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©2018. All photographs, artwork, editorial and advertising designs printed in Executive Business are the sole property of Social Register Las Vegas, unless otherwise indicated before publication. Photographs, artwork, designs and text may not be duplicated or reprinted without the expressed written consent of Social Register Las Vegas.
ADVERTORIAL | BUSINESS BRANDING
Three powerful yet simple ways to implement your new brand positioning statement. Align your brand positioning statement with your business marketing plan. Be sure to tie in the benefits and features of your products or services back to your differentiating factors.
HOW TO COMPEL PROSPECTS TO PICK YOU–AND NOT THEM A guide to developing a powerful brand positioning statement. BY JAMI TEER-MURPHY
Provide proof and make a case for any claims your brand positioning makes. Don’t just tell customers why you can deliver on your promise prove it with testimonials, reviews and case studies on your website and throughout mediums used to market your business.
Set specific, achievable, time-bound goals for your brand positioning strategy. Review results regularly with sales teams. Don’t forget to review any on line customer reviews to know where any gaps exist that could be keeping you from delivering on your promise like you had hoped.
With time and attention at an all time low (thanks to social media and phone technologies), ensuring your marketing media delivers a clear, concise, consistent message has never been more critical. Whether you have 2 or 20 ever lasting seconds, make it count by saying the right things and hitting the touch points of your most desirable prospects.
WHAT IS A BRAND POSITIONING STATEMENT?
In a nutshell, it is a one or two line sentence that ultimately compels prospects to choose you over the competition by speaking to following factors: FOR: Who are your target clients? WHO EXPERIENECE: The most prominent challenge, or pain point of those ideal buyers. OUR PRODUCT/SERVICE IS: A striking, yet short description of the solution. THAT PROVIDES: This is your unique value, cut down into a succinct statement. UNLIKE: Could be a mention of the competition or business category for reference. OUR PRODUCT/SERVICE: The key differentiator between you and the other brand that is competing for your prospects.
BRAND POSITIONING STATEMENT TEMPLATE
Use the below template to draft 3-5 potential brand positioning Statements. Read them out loud and share them with colleagues and customers for constructive feedback. For (insert target market), (insert brand) is the (insert point of differentiation) among (insert frame of reference) because (insert the reason to believe here).
NOW ELIMINATE THE SMOKE AND MIRRORS
Remove any fluff and jargon to keep the message concise. For example, if you’re helping people achieve better athleticism with nutritional supplements, then make sure you outline how you do that. Be unique.
ADVERTISING | DESIGN | MARKETING
TMcreativeLV.com 702.341.0030
CORE CLIENT: Who are the 20% that make up 80% of your business? VALUE: What’s the one statement that personifies why those 20% of customers LOVE your products or services? PROMISE: How can you convey that value in a promise?
Jami Teer-Murphy Creative Director / Principal
702.341.0030 EXT. 5 Info@TMcreativeLV.com EXECUTIVE BUSINESS MAGAZINE | FALL 2018
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ADVERTORIAL | FIREARMS TRAINING
I’m Interested In Obtaining My Nevada Concealed Firearms Permit – Now What? Whether you are new to firearm handling or an experienced shooter, the election to carry a concealed weapon throughout your daily life heightens the responsibility of gun ownership even more so. Below are 4 key factors to consider before you begin. BY ERIC P. KELLEY
What are the requirements to obtain a Conceal and Carry Weapon Permit (CCW)? To obtain your CCW in the state of Nevada, you must successfully complete a course in firearm safety approved by a sheriff in NV; or successfully complete a course in firearm safety offered by a federal, state or local law enforcement agency, community college, university or national organization that certifies instructors in firearm safety. The classroom course is 8 hours in length, and requires a live shooting competency field test. Field testing can be completed the same day or scheduled for another date soon thereafter.
Finding a qualified instructor Finding the right instructor is the key to ensuring your journey into gun ownership is safe and enjoyable. Check to make sure that your instructor holds his/her certifications both as a Certified NRA Instructor and a Nevada Concealed Handgun Permit Instructor.
A list of approved instructors is available for download on the Las Vegas Metro website at: www.lvmpd.com. • Certified NRA Instructor • Nevada Concealed Handgun Permit Instructor
How much training will I need? The short answer is “training never stops.” However, depending on your comfort level and experience, training will differ greatly as it pertains to “passing the required field test.” Once you decide to invest in a firearm, regular training and practice should follow. The more time you spend understanding the feel, form and energy that comes from handling your firearm the better prepared you will be if the duty to use it ever calls upon you.
Where can I attend an approved course? There are numerous public and an unlimited amount of private course options
ERIC P. KELLEY Certified NRA Instructor / President
702.525.5228 ekelley@3DotSightGroup.com
3DotSightGroup.com 702.525.5228 4
EXECUTIVE BUSINESS MAGAZINE | FALL 2018
available. For business executives and busy professionals looking for a less public venue, hosting a private group class or requesting a private one-on-one lesson is a great and affordable option available through 3 Dot Sight Group. • PUBLIC CLASSES held weekly at a variety of gun and firearm business locations • PRIVATE GROUP CLASSES can be held at any business location • PRIVATE HOME BASED CLASSES for 1 to 20+ friends, neighbors etc. • PERSONAL ONE-ON-ONE CLASSES held anywhere, anytime to suit your schedule 3 Dot Sight Group LLC is a professional firearms training company, CCW licensed for Nevada, Arizona and Utah. Instructors are former law enforcement, military, or civilian instructors from all walks of life. This experience ensures that information offered is accurate and relevant, as you learn about the proper handling and usage of firearms.
FEATURE | RONNIE REYES
RONNIE REYES
Helping Nevada Employees Ease the Burden of Out-of-Pocket Medical Expenses Related to Cancer and Critical Illnesses.
R
onnie Reyes, single dad and solopreneur dedicates his workweek to helping Nevada families’ safeguard their health, finances and lifestyles by offering affordable cancer and critical illness supplemental insurances. Supplemental policies deliver extra coverage and lump sum benefits upon the first diagnosis of conditions such as cancer, heart attack and stroke. If you have ever been tasked with a health condition requiring ongoing treatment or prescription care, chances are you’ve heard some of the following (not so comforting) terms; your benefits have reached their cap payout, your plan does not cover this prescription or type of treatment, your plan covers 50% of this treatment but not a specific part of another treatment.
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EXECUTIVE BUSINESS MAGAZINE | FALL 2018
ADDING VALUE TO EMPLOYER-EMPLOYEE RELATIONSHIPS
With employer based healthcare plan costs rising annually, employers are faced with challenging operational decisions on how to continue to offer health insurance benefits to their employees without going broke at the same time. Electing to switch to higher out of pocket premium-based employee plans is an increasingly common approach to offset the employer burden. As a result of such, employees are left shouldering an ever-rising share of medical expenses out of pocket. Offering employees access to affordable supplemental insurance policies can help ease their minds and reinforce the value from an employer - employee relationship.
WHAT DO BANANAS AND INSURANCE POLICIES HAVE TO DO WITH EACH OTHER? On any given day, Ronnie Reyes can be found visiting local businesses during morning break and lunchtime hours arriving with an armload of healthy snacks, fruit baskets and java based treats for grab and go.
“I make myself available, without being intrusive. Often times, the bulk of a visit will be spent comparing childcare woes or inquiring whether nightly homework demands of a 6 year old kindergartener should really be two hours or not. As employees shuffle in and out of break rooms, I occupy a small footprint near a water cooler or at a
FEATURE | RONNIE REYES lunch table prepared with information and an eagerness to meet and discuss everyday life issues with hard working middle Americans just like myself. If someone is interested in my products, I offer them a detailed overview and will schedule a private appointment or follow up phone consultation at their convenience. Some individuals prefer to discuss personal life situations in private after all,” said Ronnie.
NEVADA CANCER STATISTICS
According to a study published by the American Cancer Society, Inc., 14,040 new cancer cases will occur in the state of Nevada, and an estimated 5,330 Nevadans will die from cancer related deaths in 2018.
CANDID CONVERSATIONS What are some common misconceptions about supplemental cancer and critical care insurance? RONNIE: That coverage will not be affordable. I have seen policies for as low as $28 per month. Second to that is the common misconception that it is a health insurance plan, when in fact it is not. Cancer and Critical Illness Insurance policies are supplemental insurance plans that offer monetary coverage if you are diagnosed with cancer, heart attack or stroke. Policyholders can use the claim amount any way they see fit such as cost shares for treatments or to pay for everyday household bills.
Who can apply for supplemental cancer or critical illness policies?
RONNIE: Anyone in the state of Nevada can apply for a supplemental policy.
What do you like most about your profession?
RONNIE: Meeting and sharing conversations with inspiring hard working moms and dads who can directly relate to my own parental fears and frustrations.
What makes you smile the most everyday?
RONNIE: My daughter Kennedy. Secondly, knowing the products I sell alleviates the stresses and financial burdens associated with healthcare costs which are not covered under traditional healthcare insurance plans. I feel good about what I do for a living.
What is your biggest worry - what keeps you up at night?
RONNIE: To think that something could happen health or accident related, causing me to not be available to care for my daughter as I strive to do. That internal voice is what led me to choose this profession several years back.
What is your favorite thing about being a small business owner in Nevada?
RONNIE: Having the flexibility to spend additional time with my daughter during the daytime that I could never facilitate, if I were working for someone. I also enjoy working with the broad range of geographical and ethnic diversity the Las Vegas business community bustles with.
Ronnie Reyes
Independent Agent/PMA USA
PHONE: 702.550.9747 E-MAIL: RonnieReyes@live.com www.PMAusainc.com EXECUTIVE BUSINESS MAGAZINE | FALL 2018
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ADVERTORIAL | EXECUTIVE COACHING
Understanding Your Organizational Health Blueprint 5 Factors to Organizational and Personal Success BY JEFF MAGEE, PhD, PDM, CSP, CMC
The stark reality of building an organization to greatness and sustaining that greatness is like building any great structure, it starts with a proven blueprint. McKinsey and Company, Deliotte, Association Talent Development (formerly ASTD) and Society of Human Resource Management (SHRM) have conducted countless survey that have touched hundreds-of-thousands of professionals in understanding best practices of leadership that works. All reinforce what the other has found, and that success trajectories are born from models of excellence. The same is true to crafting the trajectory to personal achievement and sustained success; it starts with a proven blueprint. What I have found from years of academic exercise and from decades as a practitioner of the implementation of business success at every level organizationally, is that there are five distinct factors to the blueprint trajectory of building an organization, sustaining its relevance, ensuring its’ market existence and accelerating its’ trajectory towards thriving. If these five factors are understood, embraced and implemented then achievement is the only destination one can experience. I have also found that two critical factors not adhered to will impede organizational and individual success and can also lead to complete implosion. Whether working with a start-up entrepreneurial individual or entrepreneurial business or the implications with an existing billion-dollar entity, this blueprint has been validated. It begins with the key stakeholders within an organization only, as they either validate the five factors or re-validate the five factors if it is an existing entity. The same blueprint holds true for an individual’s trajectory or success and the attainment to their aspirations.
Think of these five factors below as five interlinked sequential words. FACTOR ONE: Strategic Intent Strategy/Strategic Intent is driven from and must be consistent with the foundational VALUES of the key stakeholder(s) or organization.
FACTOR TWO: Operational Administrative Implications Operational Administrative Implications speaks to the sequential needs, systems, procedures, processes, technology, protocols, SOPS, etc., that must be designed, understood, embraced, implemented, and utilized to execute the Strategic Intent/Strategy.
FACTOR THREE: Tactical Behavior Implementations Tactical/Behavior Implementation, address the actual human capital and technology execution standards.
FACTOR FOUR: Disciplined Execution Discipline Execution, speaks simply to the adherence to doing what must be done at the time it must be done mentality, no excuses or blame for low performance!
FACTOR FIVE: Accountability Expectation Accountability Expectation, starts with a self-imposed code to ensure that what one does is done and is done at above expectations every time. If you have read this far, then here is the most important variable to the entire model – it is your VALUES that serve as the catalyst to the entire five factor sequence. If success does not actualize, reverse analysis to these five factors to reveal the precise implosion point or points. In implementing these five factors within an organization or from a personal level, they should be respectful of ones’ history (not naive), and be reflective of the Key Performance Indicators (KPIs) necessary to ensure that Immediate, Intermediate, and Long Term needs are Jeff Magee being met to remain PhD, PDM, CSP, CMC relevant for today 702.366.1888 and tomorrow! DrJeffSpeaks@AOL.com EXECUTIVE BUSINESS MAGAZINE | FALL 2018
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ADVERTORIAL | RESIDENTIAL REAL ESTATE
IN A SELLERS MARKET - WHY AREN’T MORE PEOPLE SELLING? WITH BUYERS LOOKING FOR MOVE-IN READY, SELLERS NEED A WAY TO COMPETE WITH NEW HOME BUILDERS. TAKING THE FLIP OUT OF REAL ESTATE TM DOES THAT. BY LYNAAE Z. FORBES
When meeting with potential home sellers, more often than not we recognized that the majority of homes had not been updated much if any within the last 15 to 25 years. As a result, many sellers will neglect to list their home out of fear that they will be asked to make construction improvements they simply cannot afford or do not have the experience to feel comfortable with.
Do you want multiple offers or would you prefer to sit on the market and wait? This is the first question we ask, when sitting down with a potential seller. In this market, sometimes all it takes is a deep cleaning and minor rehab to make a home sell within hours of hitting the market. Our program was designed to handle any level of clean up or rehab needed to get a home move-in ready in no time at all. And with no up-front cost whatsoever to the seller. • Avoid low-ball investor/flip offers • Garner a higher sell price • Appeal to buyers who are looking for move-in ready
Do you want to do any work needed to make your home “move in ready” or would you like for someone to handle this for you? Perhaps the landscape could use some refresh? Maybe the home needs modern lighting, new flooring, paint, updated appliances and more. Our program will use as minimal of an investment necessary to get you a maximum return on the investment when you close. • NO up-front out-of-pocket costs • Our listings have sold on average 7 - 11% over list • Complete the selling process in less time
Lynaae Z. Forbes Broker
702.743.7797 Lynaae@ForbesRealtyGroup.com
ForbesRealtyGroup.com 10
EXECUTIVE BUSINESS MAGAZINE | FALL 2018
Our innovative program,Taking The Flip Out Of Real Estate™, is a modern-day solution to a historically common problem. Designed to offer a win-win for everyone, it gives sellers a no-hassle way to make the necessary enhancements to their home with no up-front costs. And for buyers, it offers them a move-in ready home that is ready to enjoy. BEFORE AFTER
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COMMENTARY | E-MAIL MARKETING
E-MAIL MARKETING ETIQUETTE: ARE YOU SPAMMING AND DON’T EVEN KNOW IT?
Understanding the CAN SPAM laws to ensure safe and curtious e-mail marketing practices for your business. BY JAMI TEER-MURPHY
“T
hank you for your business card, may I add you to my business e-mail list?” If I had a dime for every time I have heard this when exchanging a business card during a networking event I would have, well... ummm... nothing... $0... Perhaps because I am in the marketing industry I hold a torch unlike most? Perhaps because I am a busy small business owner who values the privacy of their in-box I find myself annoyed by businesses or individuals who refuse to simply ask permission to e-mail me. Even worse, I have a voodoo doll in my top desk drawer for those (and you know who you are) who refuse to remove my e-mail from their marketing list after I request them to do so over and over.
CAUTION: being CAN-SPAM compliant and being professionally courteous are two different factors.
WHAT IF THAT ($.01) PER NAME BULK E-MAIL YOU SENT ENDED UP COSTING YOU $16,000 IN FINES?
Individual violations of CAN-SPAM regulations can be subject to fines up to $16,000. Not exactly a drop in the bucket for any business to absorb. There are also additional penalties, including possible
criminal charges, for thug-like practices such as e-mail harvesting, using malware to send by open proxy (aka; controlling people’s machines to send spam from their e-mail address without their permission). Believe it or not, being CAN SPAM compliant is not hard. There are only four core elements/factors required.
No matter what the case, if you use e-mail for marketing your business, then to abide by the law, you need to make sure that you are being CAN-SPAM compliant.
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EXECUTIVE BUSINESS MAGAZINE | FALL 2018
*Source: http://time.com/4062519/linkedn-spam-settlement/
PAY $13 MILLION
HOW DO YOU WANT YOUR FIRST INTERACTION TO BE REMEMBERED WITH NEW CONNECTIONS YOU MADE DURING AN EVENT?
That annoying person that doesn’t respect professional privacy, sending everyone they meet e-mails of no interest? OR, that professional I met who (to my bewilderment) asked me if I wanted to receive information about their products or services through e-mail communications? E-mailing recipients without permission will yield complaints and garner unsubscribe rates that will tarnish your reputation and make it difficult (if not impossible) to successfully deliver any e-mails at all over time. Unless you’re ready to play with domain names and consistently switch your sending IP addresses (a hallmark of spammers), non-permission e-mail marketing will lead you down a path of diminishing returns. It also risks getting you permanently blacklisted or blocked from receiving environments. Hey... by the way, wanna join my e-mail marketing list? To receive tips like this delivered to your in-box once per month, e-mail me at Info@TMcreativeLV.com, Subject line: Add me to list please! ;-)
Offer available to Social Register Las Vegas Members only.
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EE
Even though you feel that your content, products and services are super-important to anyone and everyone you meet, in a 2015 out of court settlement class ignoring “ask first” permission action lawsuit for spamming its users. is a short-term game I would advise against. Simply ask a person if you can add them to your e-mail list when you receive their card. If you are hosting an event collecting business cards in large quantities because of an enter-to-win drawing or perhaps a requirement for entry, post a sign that states that states entrants will be added to your e-mail list and can opt out at any time.
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LINKEDIN AGREED TO
I MET SOMEONE AT A NETWORKING EVENT AND GOT THEIR CARD, CAN I ADD THEM TO MY LIST?
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FR
1.Your subject line is not misleading and advertisements are clearly labeled as such. 2.Your e-mail headers, sending e-mail address and any other identifiers in the headers have not been tampered with to conceal your identity. 3. The body of your e-mail contains a valid physical address for the sender. 4. Your e-mail contains a functioning opt-out mechanism, and opt out requests are honored within 10 business days of receipt of such a request.
FR
E-MAILS ARE CONSIDERED CAN-SPAM COMPLIANT WHEN:
Offer is redeemable through December 31, 2018.
Not redeemable if conflict of interest arises.
OutsideGeneralCounsel.com | 702-835-1300