BEING A BACKPACK JOURNALIST
Organizational and social skills
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Chapter 6
How to go from spontaneity to strategy Author: AdĂŠl Hercsel
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What does branding constitute?
202
How do I develop a system of co-operation and good connections?
203
What does a good brand need in the case of newspapers?
204
How to develop a business plan?
205
What should an executive summary contain?
205
What should the general overview of the business venture contain?
205
How to reach the marketing plan?
206
How to define the operational plan
209
How to define the Executive board and organization
210
How to prepare the financial plan
210
Which Appendices should I append?
210
How do we start our venture? Where can we get money from?
211
How do I generate income? How and where do I get sponsors?
211
How do we create a media pack for our online portal? What should a media pack contain? 211
Organizational and social skills
Why do we need self-marketing, self-branding and self-management?