Public Image Perspective: Sample "Mood Boards"

UNIVERSAL PROMOTIONS

Some promotional ideas are specific to the nature of the creative concept, but there are some universal elements that are already assumed and/or would be beneficial for the initiative: • Collateral info & education materials including Web-based Hub • Active engagement tool (community or personal pledge, public success tracking systems, etc.)

• Integration into Tour de Montclair • Integration into May in Montclair • Grant funding for specific projects • Report Card

UNIVERSAL WEBSITE FEATURES

Some website features are specific to the creative concept, but there are some universal features that are already assumed and/or would be beneficial for the website as a communication hub and online headquarters: • Content Management System (CMS), to allow site administrators to update and manage text and photo content without technical knowledge • Partner Portal, with a secure login for partners to access backend information, share documents, maintain an internal partner calendar, manage the public calendar, and take part in discussions. This would replace Huddle

• Earned Media (the press) outreach

• Public Calendar of partnership moderated listings of what's in the community including classes, workshops, events, etc.

• Social Media outreach

• Photo Gallery to share a larger series of photos

• Strategic Placement (ads)

• FAQs of questions about the initiative and how to get involved

• Dine Around

• Facebook “likebox” of wall feeds from the initiatives Facebook page

• Progressive Dinner • Senior Dinner

• Search Tool on all pages to easily search and find content an where on the site

• Plant-A-Row

• Google Analytics to track user behavior on the site.

• Fresh Food Tour

• Who's Involved section with back story on partners, fundees, about PFH, etc

• Potlucks • Big Read

• Descriptive Language about how PFH is involved - "in conjunction with Partners for Health Foundation..." on all pages

• Food Film Fest

• Downloads such as screen savers, posters, kids activities, etc

• Spokesperson • Ward Ambassadors • Strive for 25

Eat. Play. Live.

Eat. Play. Live.

MONTCLAIR

in conjunction with Partners for Health Foundation

Eat. Play.

Live.

Eat. Play.

Live.

MONTCLAIR in conjunction with Partners for Health Foundation

Promotions: • A “Platform” to be adopted - this could be a set of “principles” or specific actions. It could also be a set of platforms, like a “Constitution” or “Declaration” • Ambassadors that train leaders in basic health and wellness • Health support groups/classes/info sessions • In the collateral & web hub: • Position pieces on specific aspects of initiative – created by partners

Website Features: • Community videos - flash mob zomba, critical mass, bike tour

Eat HealthyBe Active Eat Healthy Be Active Eat HealthyBe Active MONTCLAIR in conjunction with Partners for Health Foundation

Eat Healthy Be Active MONTCLAIR in conjunction with Partners for Health Foundation

Promotions: • Tour de Montclair info booth and onthe-ground ambassadors, team, etc.

• Snack stations along route • Healthy food giveaway (local biz and/or we could ask Try Chips) • A “stylized” trophy or other giveaways • Monthly focus on Health issues, “healthy start” • Funny online videos • Mobile app • Student Cookout/Contest • Moveable community pledge card • Supper clubs • Blog/Community Voice social hub as part of website • Points with Incentives – see below under Option C for details that could be repurposed for this style initiative as well.

Website Features: • Animated videos, community interviews with energy lines • Community pledge

Promotions: • Tour de Montclair info booth and onthe-ground ambassadors, team, etc.

• Snack stations along route • Healthy food giveaway (local biz and/or we could ask Try Chips) • Collateral materials including Website Hub with information and tips • Real, easy, direct tips and sugges tions for eating good food and adding physical activity to daily routine – ex: Replace butter with olive oil. Take the stairs instead of the elevator. Add a new colored fruit or veggie to your diet at least once per week. Try biking or walking to work. Etc, etc.

• Colored pins or ribbons to identify residents who’ve chosen to take part • Flash mobs of yoga, Zoomba, Karate class, Thriller dance…

• Community “pledge” captured on a moveable structure – simple, large display full saturation of the color itself.

• Billboards and advertising

Website Features: • Polls/Surveys • Contests

Promotions: • Tour de Montclair info booth and onthe-ground ambassadors, team, etc.

• Snack stations along route • Healthy food giveaway (local biz and/or we could ask Try Chips) • Signage on/along run, bike and walking paths • Restaurant window stickers • Window or bumper stickers for cars • Printed maps of walking, running, biking paths • Printed maps of participating “Healthy Path” restaurants

Website Features: • Video testimonials of residents’ path to health • Pledge form to get “On the Healthy Path” • Interactive walking, biking, running maps and “Healthy Path” restaurants/stores