Issuu on Google+

CORE ELEMENTS Internal Identity Understanding Social Impact Studios • 2012 VISION: We believe a healthy, happy, peaceful world is possible and worth building together. VALUES: • Design for Social Impact! o Strategic action planning is critical to the success of public interest efforts. • People Respond to Striking Visuals • Your Message Must Be Strong o Clear, meaningful language is the most important way to tell your story. • Music is Moving o Interactive and emotionally touching experiences help people understand and connect on deeper levels for long-lasting engagement. • We Can Make It Happen o Manifesting the ideas is the ultimate goal. Creative work is only effective if we can put it to work to reach people and goals. UNIQUE QUALITIES: • We focus on COMMUNICATIONS as a tool for positive social change • We connect the dots between traditional marketing practices and grassroots organizing. • We highlight a collaborative and progressive creative process. Creative ideas can come from anywhere and we organize ways to work with stakeholders in the development and execution of projects. • We make the end product of whatever the project is – whether it’s a printed piece, website, or event. MISSION: We combine Artistry & Activism to call attention to important social issues. TONE: • Bold • Active • Fun • Meaningful Public Image Guide Social Impact Studios • p1 of 4 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


Public Image Guide Social Impact Studios • p2 of 4 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


WORK AREAS: • Prosperity & Opportunity • Justice & Fairness • Well-Being • Culture WORK PRODUCTS: • Action Planning • Striking Visuals • Strong Messages PRIORITY AUDIENCES: • Positive Change Makers • People looking to combine creative work with community-building or social change work • People who know they need and want what we do • People who believe in and seek a collaborative way of working • Creative professionals and students ASPIRATIONS (OPERATING VALUES):

Be Compassionate Be Respectful Be Passionate Cultivate Prosperity Treat People Equally Celebrate Diversity Love One Another Find Humor Create Joy Be Positive Build Community & Utilize Community Be Pro­Active Be Aware Be Engaged Operate Sustainably Listen to Other’s Core Values Have a Good Time All the Time Be Imaginative Make Magic Inspire Wonder Just Do It! Be Creative Be Solution­based Put Humans, Animals, Nature first Celebrate! Honor those who have come before Foster a Collective Creative Experience Make Thoughtful, Beautiful and Meaningful Work

Public Image Guide Social Impact Studios • p3 of 4 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


Public Image Guide Social Impact Studios • p4 of 4 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


Social Impact Core Elements