Welcome to our Beauty & Wellness Industry Trend Report!
Over the past twelve years, Socialike has had the pleasure of working with various industries, but in the past five years, we have narrowed our focus to natural products, specifically CPG brands in the beauty and wellness space.
As a result, we have gained valuable insight into the latest trends and developments in this dynamic industry. In this report, we will share our expertise with you and provide a comprehensive guide to help you stay aware of the trending items in the beauty and wellness industry. Whether you are a brand owner, a marketer, or simply a beauty enthusiast, we hope that this report will serve as a valuable resource for you.
THE WHY
TRENDS
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GLASS SKIN SKIN BARRIER
MULTI-TASKING PRODUCTS
HYDROCOLLOID ACNE PIMPLE PATCH
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MINIMALISTIC MAKEUP
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BRONZING DROPS
LIQUID BLUSH
WELLNESS & BEAUTY TRENDS
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MEET THE LATEST AND GREATEST K-BEAUTY TREND, GLASS SKIN!
Glass skin is the fancy name for smooth, clear skin that, you guessed it, resembles glass. Picture your skin looking poreless, dewy, and having a complexion that is as crystal clear as glass, that’s glass skin!
With the rise of more natural-looking makeup, people are prioritizing their skin, and wanting glass skin is just one example of that.
#Glassskin
798k posts
socialikeinc Shine bright like a diamond with this trend... GLASS SKIN ✨��
#Glassskinmakeup
47.2k posts
#Glassskin
1.5 B views
#Glassskinroutine
93.2 M views
#Glassskinchallenge
1.9 M views
NOTJUST FORTHE FACE!
GLASS SKIN
GIVES PEOPLE A GLOSSY SKIN LOOK AND MAKES SKIN FEEL HYDRATED.
CHECK OUTTHE
GLASS SKIN
TRENDS!
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HEALTHY SKIN STARTS AT YOUR SKIN BARRIER.
The skin barrier is the outermost layer of your skin that serves as a protective shield for your face. Its main job is to protect your skin from things like UV rays, pollution & irritation while holding onto the good stuff like hydration. Skin barrier protection and health has become more and more popular as people are focused on enhancing natural beauty and focusing on the idea of less is more and like mentioned before, healthy skin starts at your skin barrier.
PEOPLEAREBEING ENCOURAGEDTOHEAL THEIRSKINBARRIER ANDGIVENSIGNSTHAT THEIRSMAYBE DAMAGED
WHICH MAKES IT EASIER FOR SKIN TO BE DRY AND BREAKOUT.
socialikeinc Protecting my skin barrier like it’s the last episode of my favorite show �� #skincaregoals
#skinbarrier
259 k posts
#skinbarrierrepair
37.9k posts
#skinbarrier 3.2 B views
#strengthen skin barrier
93.2 M views
SKIN BARRIER
SKIN BARRIER
CHECK OUTTHE TRENDS!
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MULTIFUNCTIONAL PRODUCTS AREN’T A NEW CONCEPT.
But it’s one that is growing in popularity and becoming more recognized as of late. Get the most out of your skincare and makeup products, and save time & money by rotating in products that work harder and smarter. This trend is backed by products that incorporate skincare + makeup, makeup + SPF, and skincare that include multiple actives and contain several ingredients to help you achieve whatever your skincare goals are.
ALLOWS PEOPLE TO SIMPLIFY THEIR SKINCARE ROUTINE
USELESS PRODUCTS
socialikeinc Skincare multitasking: because who has time for a 10-step routine? #bossbabe
#multitaskingproducts
500+ posts
#multitaskingproduct
100+ posts
#multitaskingproduct
66.9k views
MULTI-TASKING PRODUCTS
CHECK OUTTHE TRENDS!
MULTI-TASKING PRODUCTS
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THE ONE SIZE FITS ALL SKINCARE PRODUCT... PIMPLE PATCHES!
Pimple patches are basically tiny bandaids that you can apply to any new, forming, or existing pimples that promote quicker healing and protection. These tiny miracle patches continue to gain popularity as they are one of the only one size fits all skincare products. How many skincare products do you know of that work for every single skin type and concern?
#pimplepatch
28.9 k posts
socialikeinc Pimple emergency? Don’t stress - these Hydrocolloid Acne Pimple Patches got your back (and your face) ����
#pimplepatches
386.2 M views
#acnepatch 25.9 k posts
#pimplepatch
893.5 M views
#acnepatch
772.1 M views
HELPS PEOPLE FROM PICKING ATTHEIR SKIN
HYDROCOLLOID ACNE PIMPLE PATCH
PATCHESTHATHAVEBEEN GETTINGINCREASINGLY POPULARANDUSEDAS OVERNIGHTSPOT TREATMENTS
HYDROCOLLOID ACNE PIMPLE PATCH CHECK OUTTHE TRENDS!
MAKE-UP TRENDS
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“NO MAKEUP, MAKEUP LOOK” IS MINIMALISTIC MAKEUP!
I’m sure you’ve heard about the “no makeup, makeup look” before, and minimalistic makeup also falls into that same category. Minimalist makeup is all about using fewer products to enhance your features and natural beauty. Minimalist makeup and multi-tasking products go hand in hand with each other. Using multi-tasking products help with the less-is-more, time-saving approach.
socialikeinc Less is more, but still slaying �� Achieving that effortless ‘no-makeup’ makeup look like a pro ��
#minimalisticmakeup
5000+ posts
#minimalistmakeup
39.7 k posts
#naturalmakeup
7.8 M posts
#nomakeupmakeup
639 k posts
#minimalisticmakeup
3.2 M views
#minimalistmakeup
16.5 M views
#naturalmakeup
1.5 B views
#nomakeupmakeup
816.1 M views
SIMPLE MAKEUP THAT EMPHASIZES FLUFFY BROWS, GLOWING SKIN AND LIPS. LESS FOCUS IS PLACED ON THE EYES.
MINIMALISTIC MAKEUP
THE “NATURAL” LOOKOR “NO-MAKEUPMAKEUP” LOOK.
MINIMALISTIC MAKEUP
CHECK OUTTHE TRENDS!
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GET NATURAL-LOOKING RADIANCE WITH BRONZING DROPS!
Bronzing drops are basically a liquid bronzer that can be added into your favorite moisturizer or foundation to help achieve a more glossy makeup look. They will help to instantly warm up your complexion and provide you with natural-looking radiance. Alix Earle and her TikTok
GRWM videos have made the infamous Drunk Elephant
D-Bronzi Bronzing so popular that they are almost always sold out. This has become so hot so quickly that other brands are launching their own bronzing drops and promoting dupes for this product, daily.
PEOPLE ARE MOSTLY TALKING ABOUT THE PRODUCT FROM DRUNK ELEPHANT AND THEY WERE MADE POPULAR BY ALIX EARLE.
socialikeinc Get that sun-kissed glow all year round... your secret weapon for looking like a beach babe ��️
#bronzingdrops
500+ posts
#bronzingdrop
Fewer than 100 posts
#bronzingdrops
123.3 M views
#bronzingdrop
1.7 M views
ADDPEOPLEALLOWSTO COLORMORE TO THEIRFACE.
BRONZING DROPS
BRONZING DROPS
CHECK OUTTHE TRENDS!
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ENHANCE YOUR NATURAL BEAUTY WITH LIQUID BLUSH!
We can thank Selena Gomez for making this trend huge in 2023. Liquid blushes are multi-functional, extra-pigmented formulas that are both buildable and blendable. These blushes come in a wider variety of shades and finishes, which makes them suitable for a range of skin tones and preferences. The trend towards liquid blush reflects a desire for a more natural, effortless, and customizable makeup look that enhances natural beauty.
socialikeinc Blushed & beautiful! These liquid blushes are the perfect way to add a pop of color to your everyday look ️��
APPEALING BECAUSE YOU ONLY NEED ONE DROP TO GET A LOT OF COLOR AND IT BLENDS VERY WELL.
LIQUID BLUSH #liquidblush 44.1 k posts #liquidblush 455 M views
PEOPLE AREABOUTTALKINGMOSTLYTHE PRODUCT FROM RARE BEAUTY
LIQUID BLUSH
CHECK OUTTHE TRENDS!
THANK YOU! JOIN US ON OUR WELLNESS & BEAUTY JOURNEY AS WE INSPIRE OUR AUDIENCE WITH THE LATEST INDUSTRY TRENDS. Please reach out to our team with any questions wellnessandbeauty@socialikeinc.com
QUESTIONS?
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