Socialike Trend Report - The Nutricosmetic issue

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THE CLUB WELLNESS & BEAUTY

The Nutricosmetic Issue

2023
TABLE OF 04 Introduction Omega-3 Oils Mushroom Magic 14 08
Ghee Melatonin Collagen Ginseng 44 30 20 38

Nutricosmetics blur the line between the food we eat and the beauty we seek. This concept, deeply rooted in the philosophy of 'beauty from within,' is a testament to the ancient wisdom that has long emphasized the link between diet and appearance.

04

Definition

Nutricosmetics

Nutricosmetics are dietary products that boost beauty from within, powered by science and popularized by wellness trends. They're

This thought isn't new, but it's only in the last couple of decades that science has started to validate these beliefs, giving birth to the eld of nutricosmetics.

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While we rmly advocate that the most e ective nutricosmetics originate from wholesome foods, our objective as a marketing agency is to bring to light those products that encapsulate this philosophy in an accessible form. We promote supplements and functional foods and beverages brimming with beauty-enhancing bioactive compounds, amplifying the bene ts of a balanced diet in a convenient, consumer-friendly

In doing so, we're playing a part in de ning the future of this intriguing domain, paving the way for the marriage of nutrition and cosmetics. Nutricosmetics symbolize an evolution in the beauty and wellness industry, a shift towards holistic care that starts from within. The journey has only just begun, and it's thrilling to be a part of this wellness revolution.

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Why Socialike is qualified and why we are doing this

As a social media agency, we're committed to navigating the vibrant world of nutricosmetics. By analyzing trending posts and conducting social listening, we help health and beauty brands stay ahead of the curve.

Our focus isn't validating individual authors, but identifying viral trends and turning the buzz into valuable opportunities.* We care because understanding these trends allows us to empower our clients, optimizing their engagement with consumers in this dynamic and burgeoning sector. This report encapsulates our recent ndings in the ever-evolving landscape of nutricosmetic trends.

*The content in this report features statements and opinions from various sources in the nutricosmetics community. It is important to clarify that the views expressed by these sources do not necessarily represent the views of the report's creators or endorse any particular claims. Readers should exercise caution, conduct their own research, and seek professional advice before making any decisions related to nutricosmetics or dietary supplements based on the information provided in this report.

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An Unseen Ally in Nutricosmetics

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Mushrooms, a surprising player in the nutricosmetics realm, are garnering attention for their potential skin health bene ts.

O ering a natural alternative to treatments like Botox, these fungi, rich in antioxidants, support skin health by fortifying gut microbiota. Particularly, wild-harvested Turkey Tail supplements exemplify this 'beauty from within' approach. As we delve deeper, mushrooms are indeed reshaping our perspective on beauty nutrition.

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Cordyceps is the same as taking botox

1.4M

95.8K

2,866

39.2k

5,232

@eunoiawellness_ 10

It's all about the fruiting body

14.7k 658 57 187 18 @clarabe 11

Turkey tail which helps with gut health atypeof mushroom

12.6k 254 39 88 50
@xsarahkali
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The Unseen Champions in Nutricosmetics

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Omega-3 fatty acids continue to be trending as a potential skincare ally.

From TikTok testimonials to intriguing online discussions, users are touting their experiences with Omega-3 supplements, often tying their bene ts to the sh-rich diets of Japanese citizens known for impeccable skin health. Additionally, a noticeable trend towards vegan sources of Omega-3s is surfacing, opening the conversation to a broader audience. It's clear Omega-3s are making waves in the online beauty and wellness communities, riding the tide of modern skincare trends.

15
Reduces oil production, improves hydration, reduces breakouts
74.7k 2,505
@mattrandon 16
25 715 70

It is amazing for skin and to have reduced breakouts, reduced dryness, reduced itchiness, and reduced eczema

Regulates skin oil production -> skin needs oil to look good

419k 14.9k 639 2248 933
@aura_gold_
17

I saw a girl on TikTok say she takes these [omega 3 pills] to fight off her [skin] texture and honestly I can say it has helped.

@nmkajumulo

7,794 61 3,891 121
186.4k
18

If your skin is deficient in Omega 3, it can be dry, acne prone, irritated, inflamed, and you can even get dry eyes, eczema, and dermatitis could be made worse. 24.8k

500 23 124 38 @drjoward 19

The “Perceived” Building Block of Beauty in

Nutricosmetics

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Collagen reigns as the most talked-about nutricosmetic on social media, despite dermatological skepticism about its supplement e ectiveness.

This enduring trend sparks ongoing debate and discussion, highlighting collagen as a captivating focus in the dynamic world of nutricosmetics.

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1,459

Incorporating a hyaluronic acid serum morning and night can help collagen production

22
201.4k 23.5k 136 8,658
@xomelissatover
Wearing a retinoid cream at night (pea size amount for face) helps increase collagen production,
thicker skin to
younger 211.5k 12.8k 219 3,404 408 @drspf 23
create
look

Does this by “reducing wrinkles + improving the skin’s elasticity and hydration”

775.9k

27.9k

431

4,068

1,038

24
@doctoryoun

Think of collagen as the glue that holds you body together and when it degrades, the aging process starts meaning thinning hair, wrinkled skin, and painful joints

8,035 338 242 608 @thecollagenguy 25
102.3k

Some studies show that supplementing collagen might help with improving your fine lines and wrinkles and reversing signs of aging if it is consistently taken over a long period of time.

263.9k

10.8k

340

1,976

885

26
@drchizikeji

105.4k

8,280 20 1,336 16 @imhannahcho

Growing up Korean-American, my mom made a lot of bone broth soups that are always packed with collagen and super good for your skin’s elasticity 27
210.4k 5,196 199 501 256
@theherbaldocs
28
Studies have shown that taking collagen can improve the quality of your skin. It improves skin elasticity, hydration and density of collagen as well.
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A Golden Elixir in Nutricosmetics

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Ghee is making a splash in the burgeoning trend of food-based beauty, prized for both topical and internal hydration.

Originally a DIY skincare secret, this traditional cooking ingredient is now emerging as a key player in mainstream nutricosmetics, appreciated for its potential as a cleansing balm and moisturizer, brands jump on this trend.

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Ghee doesn't
belong in the kitchen 100.9k 3,033 83 122 161 @stylebymalvika 32
only

It's great for repairing damaged skin

6,208 130 9 20 1 @fwbeauty 33

Ghee is so nourishing for the lips

18 311 20
36.5k 1,346
@zaila.skin
34

Washed ghee is meant to help heal wounds, scars, and burns

12k 878 8 125 21 @healingofgaia_ 35 DIY video

How does this feel more moisturizing than any

other face oil

123.6k 1,156 66
36
231 128 @noshmua
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The Revitalizing Root in Nutricosmetics

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Ginseng, renowned in East Asian medicine, is trending in nutricosmetics for its potential skincare bene ts.

It's earning social media attention for its antioxidant richness and its versatility in ingestion or topical application. Given the challenges of home cultivation, the ginseng trend presents an exciting avenue for beauty brands to explore and capitalize on its numerous attributed bene ts.

39

it is WILD to me that I spend

2.6M 421k

2,799

160.8k

9,343

$200 on this
40
@clairesua
135.9k 8,334 64 1,929 36 @glowwithava 41
Is it better to eat or apply your skincare?

AKA “root of immortality”

86.7k 966 15 96 19
42
@donskinfo
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The Sleepy Secret to Nutricosmetic Success

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Once merely a sleep aid, melatonin is now gaining attention in the nutricosmetics scene.

Its antioxidant properties and potential skin-protective e ects are transforming this sleep hormone into a promising nutricosmetic asset, adding a new dimension to our understanding of beauty supplementation.

45
melatonin kicks in and acts an antioxidant
130 8 10 11 @lipgloss_ aftershave 46
While you sleep
2,931

Sleep increases collagen production for plumper skin

2,386 161 0 0 3 @drjuliacarroll 47

Melatonin in creams can penetrate the skin to activate antioxidant enzymes which can helps to fight off wrinkles

2,516

192

3 4 3

@acurebeauty
48

Promotes firm and plump skin

7 52 13 @dermtodoor 49
14.9k 295

Conclusion

As we conclude this exploration of nutricosmetic trends, one thing is clear: the sector's growth potential is enormous.

With consumer interest in wellness and natural beauty solutions on the rise, there are abundant opportunities for brands to innovate, engage, and thrive. By staying attuned to these shifting trends and harnessing the power of functional foods and supplements, brands can position themselves at the forefront of this dynamic industry.

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The future of beauty is here, and it's being redefined from the inside out.

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THE CLUB WELLNESS & BEAUTY GET IN TOUCH hi@socialikeinc.com The Nutricosmetic Issue 2023

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