BootCamp RESOURCE - Session 7 Tell your story with photo AND video content How can you leverage visual content to help you tell the story of your brand and social impact across your communications? In this seventh session, we chat with Becky Duncan at Open Aye and David Haddow at Social Shifters to learn practical tips for visual content creation and how to best leverage audio, photos, and videos to communicate in an engaging way with audiences.
ories Images are st
Consideratio
When you’re planning photography assets or imagery to represent your brand and initiatives, think like a journalist: what’s the story you want to tell? Who is involved? What do they do? What is the impact delivered?
When using photography in your content, communications and marketing, there are a few important things to consider beyond naming and filing your images in an organised way.
• Set up a library of images that you can use in your communications. You ideally want a mix of 20-25 images with some pictures of people, what they are doing, the context, as well as the smaller details that might catch someone’s eye and pique their curiosity. • Think creatively when documenting a live event to make it more interesting. Try to capture what your social enterprise is all about, the difference it makes, your social or environmental impact and how it feels to be involved in your local community. • When preparing people for a photoshoot, be empathetic, make sure they are comfortable, explain what to expect, distract them from the session, help them relax by asking them questions and show them you truly understand the work that they do and what needs to be shown to capture meaningful images.
ns
• Make sure the photos you take or select to share with an online audience tell an accurate story, represent a diversity of people and experiences, and that the subjects are informed about what the pictures they’re in will be used for and have given appropriate consent. • GDPR rules mean you now need signed consent to use pictures of people and it gives them the ability to revoke that consent. This is important to remember for live events, or when your team might take photos behind the scenes. Under 16s need permission from their parents. • Finally, be mindful of copyright and legacy usage: photographers retain picture rights and if an image is used in a negative way or out of context, they can revoke their permission to use it. It’s also good form to check you can use one of their images and to always credit their work appropriately. Read the GDPR rules around sharing employees pictures here.
@Social_Enterprise_Scotland
@SocEntScot
@SocialEnterpriseScotland