LEVIS_FALL_WINTER_2018_SKATE_LINEBOOK

FALL WINTER 2018 SALES TOOL

TABLE OF CONTENTS 01 THE COLLECTION KEY LOOKS

04 06

02 BOTTOMS 08 CONSTRUCTION 10 FIT GUIDE 12 FINISH GUIDE 16

03 TOPS

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04 SHOP KIT

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THE COLLECTION

LEVI’S® HAS LONG BEEN THE DENIM OF CHOICE FOR SKATEBOARDERS. Through Levi’s® Skateboarding, we’re proud to support communities through local skate shops partnerships, board donations, and park builds.

NIGHT SHIFT Our Fall / Winter 2018 collection takes inspiration from taxi riders, referencing to the 70s film, Taxi Driver. The 70s influence can be seen in the graphics, plaids and suiting patterns as well as our iconic trucker jacket, western shirt, and stonewashed denim.

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BOTTOMS 8

RIVETED CONSTRUCTION

Our products are designed to survive your hardest slams.

They have the look and feel of traditional 100% cotton denim, but are woven with CORDURA® fiber for enhanced durability and exceptional abrasion resistance.

REINFORCED BELT LOOPS

MULTIPLE BAR TACKS IN THE CROTCH

DOUBLE LAYERED BACK POCKETS

Our fabrics include fiber that maintains stretch over time. They are comfortable and keep their shape even after long days on your board.

INTERNAL STASH POCKET

XTRA STITCHES E THROUGHOUT SEAMS

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FIT GUIDE

501® ORIGINAL

511™ SLIM

A 90’S CLASSIC REIMAGINED FOR SKATEBOARDING.

OUR POPULAR AND VERSATILE SLIM FIT.

Shrink to fit Sits at waist Straight leg Button-fly 17’’ Leg Opening

Sits below the waist Slim Fit Slightly tapered leg 14 ½ ‘’ Leg opening

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FIT GUIDE

512™ SLIM TAPER

WORK PANT

OUR 511 SLIM, MADE NARROWER FOR A MORE TAPERED FIT

OUR CLASSIC WORK PANT. MADE FOR SKATEBOARDING.

Sits below the waist Slim through seat and thigh Tapered Leg 13 ¾ ‘’ Leg opening

Sits at the waist Regular fit Slightly tapered leg 15 ½ ‘’ leg opening

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FINISH GUIDE DENIM FINISHES 01 02 03 04 05 06 07 08 09 10

Dark Rinse Indigo Rinse Rigid Indigo Lomita Raven Morningside Dipstick Blinker Muffler Hack

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Beverly

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NON-DENIM FINISHES 11 12 13 14 15 16

Black Twill Harvest Gold Vintage Indigo Bombay Brown Trekking Green Pin Stripe

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OUR ICONIC 501® ORIGINAL, WITH ADDED STRENGTH AND STRETCH.

501® ORIGINAL A 90’S CLASSIC REIMAGINED FOR SKATEBOARDING. Shrink-to-fit skate fabrication Sits at the waist Straight leg Button-Fly 17” Leg opening

INDIGO RINSE 59692-0002

DARK RINSE 59692-0001

RAVEN 59692-0003

MORNINGSIDE 59692-0000

IT’S STRONG, VERSATILE DENIM THAT IS MADE FOR SKATEBOARDING.

DIP STICK 59692-0004

BLINKER 59692-0005

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511™ SLIM OUR POPULAR AND VERSATILE SLIM FIT.

LOMITA 95581-0040

Sits below the waist Slim Fit Slightly tapered leg 14 ½ ‘’ Leg opening

CAVIAR BULL 95581-0009

MUFFLER 95581-0053

HACK 95581-0054

INDIGO RINSE 95581-0055

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512™ SLIM TAPER OUR 511 SLIM, MADE NARROWER FOR A MORE TAPERED FIT Sits below the waist Slim through seat and thigh Tapered Leg 13 ¾ ‘’ Leg opening

CAVIAR 36702-0000

PLEATED TROUSERS

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VINTAGE INDIGO 56536-0000

A WIDE LEG CORDUROY PANT, WITH PLEATS. HACK 36702-0008

BOMBAY BROWN 56536-0001

This is our non - denim offering in wide leg for the season.

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WORK PANT OUR CLASSIC WORK PANT. MADE FOR SKATEBOARDING. Sits at the waist Regular fit Slightly tapered leg 15 ½ ‘’ leg opening

HARVEST GOLD 95588-0001

BLACK TWILL 95588-0003

TREKKING GREEN 95588-0022

PIN STRIPE 95588-0023

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TOPS 30

GRAPHIC SS TEE 80% Cotton, 20% Poly Standard fit Crew neck

BLACK 34201-0015

OLIVE NIGHT 34201-0017

4 WHITE 34201-0019

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THERMAL 100% Cotton 300g Waffle knit thermal Standard fit

WESTERN SHIRT JET BLACK 34988-0000

FPO 100% Cotton 300g Waffle knit thermal Standard fit

WESTERN RINSE 56539-0000

NILGAI BOMBAY BROWN 56539-0002

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GRAPHIC LS TEE 80% Cotton, 20% Poly Standard fit Crew neck

TAXI BADGE WHITE 29495-0010

ROSE BROWN 29495-0012

TAXI BADGE BLACK 29495-0013

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2 PACK TEE 80% Cotton, 20% Poly Standard fit Crew neck

WHITE & JET BLACK 19452-0010

CHECKERS & JET BLACK 19452-0017

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LS RUGBY FPO 100% Cotton 300g Waffle knit thermal Standard fit

JET BLACK 56540-0000

TREKKING GREEN 56540-0001

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PULLOVER HOODIE 100% Cotton 550g Heavyweight brushed fleece Standard fit

HEATHER GREY 15666-0009

NAVY BLAZER 15666-0008

SHERPA TRUCKER

KEZAR 34989-000

100% Cotton Standard Fit Sherpa Lined

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QUILTED MASON A quilted button down jacket with a denim collar, this is one of our core layering / outerwear pieces for the collection.

MANATEE BRIGHT WHITE 35891-0001

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MECHANIC JACKET 3

VINTAGE INDIGO 56543-0000

THE CORDUROY MECHANIC JACKET IS OUR VERSATILE CORE SILHOUETTE FOR OUTERWEAR. 100% Cotton 550g Heavyweight brushed fleece Standard fit

PICTURE ONLY FOR STYLE REFERENCE 48

PILE JACKET Ripstop exterior Plush pile lining in body Zip and button front closure

OLIVE NIGHT 26907-0001

JET BLACK 26907-0002

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SHOP KIT 51

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WINDOW DISPLAY

GUIDELINES The following window display guidelines are shared with retail shops to create a consistent consumer experience with the collection.

STRONG MADE STRONGER

Provided are files to create an impactful window display using various elements to promote Levi’s® Skateboarding depending on each stores available space and budget.

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WINDOW DISPLAY ELEMENTS HANGING BANNERS

VINYL CLINGS

STRONG MADE STRONGER TAGLINE 34.5" X 16"

LOGO 16" X 7.3"

PINE PLYWOOD PRODUCT DISPLAY LARGE 60" X 42"

STRONG MADE STRONGER SMALL 1 24" X 36"

SMALL 2 24" X 36"

LARGE BASE 14” X 36” X 14”

SMALL BASE 20” X 20” X 20”

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PRIMARY DIRECTION

STRONG MADE STRONGER GUIDELINES The large plywood base is used to display both folded and hanging seasonal products.

Same as primary direction with scaled down elements: (2) small banners, (1) vinyl cling and small wooden base.

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SECONDARY DIRECTION

STRONG MADE STRONGER

GUIDELINES The large plywood base is used to display both folded and hanging seasonal products.

Same as primary direction with scaled down elements: (2) small banners, (1) vinyl cling and small wooden base.

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TERTIARY DIRECTION

STRONG MADE STRONGER

GUIDELINES The tertiary direction should be used when little space and/or budget is available.

The small banner is paired with a vinyl cling.

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PRODUCT DISPLAY ELEMENTS PLYWOOD TABLETOP SIGN

BLUEPRINT POSTER RIVETED CONSTRUCTION

REINFORCED BELT LOOPS

MULTIPLE BAR TACKS IN THE CROTCH

DOUBLE LAYERED BACK POCKETS

INTERNAL STASH POCKET

EXTRA STITCHES THROUGHOUT SEAMS

11” X 5.625” X 1.75”

PRINTED ON GATOR BOARD STANDS WITH WOODEN BASE 17" X 11"

RUBBER MAT

CINDER BLOCKS

60” X 36”

BLACK PAINTED CINDER BLOCK 16” × 8” × 8”

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PRIMARY DIRECTION

RIVETED CONSTRUCTION

REINFORCED BELT LOOPS

MULTIPLE BAR TACKS IN THE CROTCH

DOUBLE LAYERED BACK POCKETS

INTERNAL STASH POCKET

EXTRA STITCHES THROUGHOUT SEAMS

GUIDELINES The primary product display should be used when space and budget permits.

Multiple tabletop signs and a rubber mat are used to visually direct consumers to the display.

The blueprint poster provides detailed product information and should be placed near denim.

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SECONDARY DIRECTION RIVETED CONSTRUCTION

REINFORCED BELT LOOPS

MULTIPLE BAR TACKS IN THE CROTCH

DOUBLE LAYERED BACK POCKETS

INTERNAL STASH POCKET

EXTRA STITCHES THROUGHOUT SEAMS

GUIDELINES Same as primary direction but less product display elements to accommodate a smaller retail space and less product.

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TERTIARY DIRECTION

RIVETED CONSTRUCTION

REINFORCED BELT LOOPS

MULTIPLE BAR TACKS IN THE CROTCH

DOUBLE LAYERED BACK POCKETS

INTERNAL STASH POCKET

EXTRA STITCHES THROUGHOUT SEAMS

GUIDELINES The tertiary direction shows how to best use the product display elements when available retail space is limited and shared with competitor brands*. * Greyed out product and signage represent competitor brands for placeholder.

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COLLATERAL F PO

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PRAGUE

ZINE

SKATE TOOL

5.5” X 8.5”

MATCHES

SKATE WAX

2.25" X .84"

3” X 1.25”

STICKERS

BOARD DONATION BIN

4” X 1.7”

18" X 18" X 30"

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