BenefitsofDigitalMarketingover TraditionalMarketing
InthisAI-ledworldwherewe’realreadyontheedgeofanotherdigitalrevolution,old-school marketingtechniquesaregettingoutdated.Withthepenetrationofsmartphones,themarketing industryhasobservedaparadigmshiftinuseracquisitiondynamics.
Traditionalmarketingtacticsarenolongereffectivewhenyourorganisationistryingtoachieve successthroughthem.
Oneofthemosteffectivesolutionstoaddressthepainpointsofyourcustomerspersuasively istohireawebsitedevelopmentagencyregardlessofthesizeofyourbusiness.
Throughoutthisquickblogpost,we'vediscussedcrucialaspectsofdigitalmarketingtohelp youbetterunderstandwhatitcandoforyouovertraditionalmarketing.
Whatistraditionalmarketingvsdigital marketing?
Traditionalmarketingtypicallyinvolvesusingofflinechannelstoreachpotentialcustomers, suchasprintads,billboards,radioandTVcommercials,anddirectmail.It'sbeenaroundfora longtime,andmanypeoplearefamiliarwithit.
Digitalmarketing,ontheotherhand,isfocusedonusingonlinechannelstopromoteproducts andservices,suchaswebsites,socialmedia,email,andsearchengines.It’smoreofanewer approach,butwiththedailyadventoftechnology,digitalmarketingisbecomingmoreand morecrucialeveryday.
Oneofthekeydifferencesbetweentraditionalanddigitalmarketingisthemeasurementofits impact.Indigitalmarketing,youcanmeasureyourinputsaswellastheiroutcomes.Whilein thecaseoftraditionalmarketing,itisnearlyimpossibletocheckwhethertheprospective customersactuallysaworinteractedwithyourad.
Indigitalmarketing,therearevariouswaysandKPIstomonitorhowpeopleontheinternet sawyourad,howmanycametoyourwebsite,orwhatthereturnoninvestmentwasafter analyzingyourmarketinginputs.
Anothermajordifferencethatdigitalmarketingbringstothetableisaudiencetargeting.Unlike traditionalmarketingbillboards,youcanactuallytargetyouraudiencebasedonthe demographicslikelocation,age,gender,interests,etc.
FactorsfuelingthegrowthofDigitalMarketing
Nowadays,businesseshavemoretouchpointsthaneverbeforetointeractwiththeirpotential customers.Thisishowdigitalmarketingisbecomingacommonmethodforthepromotionof anybusiness.
Let’suncoverthebenefitsofdigitalmarketingovertraditionalmarketing
Cost-Effective
Digitalmarketingishugelypocketfriendlyascomparedtotraditionalmarketing.Inthecase oftraditionalmarketing,you’llhavetopayalotmoreforposters,billboards,andotherforms ofphysicaladvertisements.Incontrasttotraditional,businessescanreachamuchwider audienceatamuchlowercostthroughdigitalmarketing.
Forexample,hiringadigitalmarketingagencyinGurgaoncanhelpbusinessestargettheir potentialaudiencesthroughvariousmediums,suchasonlineads,emailmarketingcampaigns, andsocialmediaads.
AudienceTargeting
Unlikeotherbrick-and-mortarstores,ifyourbusinessisusingdigitalmarketingforaudience targeting,thenyou’reontherighttrack.ByusingtoolslikeFacebookandGoogleads,onecan easilydiveintotheaudiencedemographicsanddoaudiencetargetingonthebasisofdatasuch astheirlocation,interests,demographics,andconsumerbehavior.
Forinstance,hiringaPPCagencyinGurgaoncanhelpyourbusinessestargetonlineprospects activelylookingforyourproductsandservices.
MeasurableKPIs
Canyouverifyhowmanypeopleinteractedwithyouradvertisementonabillboard?Obviously no.Thisiswheredigitalmarketingcomesintoplay,bybringingonboardtoolslikeGoogle Analytics,businessescantrackwhichvisitorsarecomingfromwhereandwhatactionsthey takewhileontheirsite.
Addinganextraedgetothat,businessescanutilizethisdatatoenhancetheirmarketingtactics andmakedata-drivendecisionsaboutfuturemarketingcampaigns.
Greaterreach
Digitalmarketingallowsbusinessestoreachamuchhigherandwiderrangeofprospects.With morethan4.6billionactiveinternetusersaroundtheworld,thepotentialthatdigitalmarketing possessesishuge.
Byworkingwithawebsitedevelopmentagency,companiescangeneratemoreleadsand attractmorevisitorstotheirwebsitesbyoptimizingthemforsearchenginesandsocialmedia.
GearingupwithANTSfordigitalmarketing
Nowyoumighthaveunderstoodtherangeofperksthatdigitalmarketingoffersovertraditional marketing.
Fromcost-effectivenesstogreaterreachandflexibility,digitalmarketingisquicklybecoming thepreferredmethodofpromotionforbusinessesofallsizes.
Whetheryou'relookingforadigitalmarketingagencyinGurgaon,aPPCagency,orawebsite developmentagency,there'sneverbeenabettertimetoinvestinANTSforthedigital marketingofyourbusiness.