Franchise Prospectus 2025
• One of the first-ever 24/7 gym providers, founded in 2003
• Our gyms offer members a holistic wellness experience 24/7, including state-of-the-art equipment, signature programming, recovery areas and immersive technology
• Fastest-growing UK gym franchise with over 100 locations across the UK & Ireland
• Over 1,000 locations globally, providing unforgettable experiences for more than one million members.
You’ll be investing into a brand that’s known around the world.
We have support offices in the USA, APAC and EMEA, providing unrivalled support to our franchisees and club teams.
We’re one of the largest multi-site gyms in the UK, growing at a faster pace than our rival gym franchisors.
Innovation is at the forefront of our future strategy, creating environments and communities that nurture loyalty and keep members coming back.
The UK fitness industry is breaking records, the market value reached an all-time high of £5.9 billion in 2024.
15.9% of the UK population currently has a gym membership. This number has never been higher, yet there’s still huge opportunity for growth.
There’s sky-high potential to achieve greater penetration and capitalise on younger, health-conscious generation, particularly Generation Z.
Globally, the fitness industry is predicted to soar in value to $172.95 billion by 2028, an incredible 76% increase from 2023.
2024
• Industry-leading support
• Continued education for club teams
• A brand message that resonates
• Enhanced location selection
• Record-breaking openings
For me, doing my first gym, having a franchise like Snap Fitness behind me was worth its weight in gold.
Mark Williams
Owner of Snap Fitness Truro
Opened in October 2024
With the fitness industry thriving, here’s why we’re the perfect partner to help you capitalise and earn a healthy return on investment.
END-TO-END SUPPORT
Our team provide you with the playbook to make opening your own gym simple.
MEMBERSHIP GROWTH
We grew our membership base over four times the industry average from 2023 to 2024.
RECURRING REVENUE
Monthly direct debit revenue from membership fees means a consistent and more predictable income.
PROVEN RETURN ON INVESTMENT
Typical ROI within 3 years, enabling you to become multi-location owners at pace.
At an average price of £36 a month, we create stunning spaces that people want to be in. Members benefit from high-spec cardio, strength and functional training equipment to accommodate all workout preferences, offering an experience that consumers see as value for money.
Fitness programming attracts new members and helps keep them for longer; did you know that 29% of group exercise participants were previously inactive? We recognise members need guidance and we provide a range of solutions from our signature group classes, personal training and guided on-demand workouts in the Snap App.
Today’s fitness consumer is looking for more. Our gyms provide a holistic offering to members, with dedicated recovery and stretching areas which include the latest technology, as well as nutritional support from personal trainers and content within the Snap App.
We keep our finger on the pulse with the latest technology, providing our members with support inside and outside of the four walls of our gyms. Inside, members will find integrated heart-rate technology from Myzone, Fitness On Demand video workouts and smart cardio equipment that connects to phones and wearables. Outside the gym, the Snap App has everything our members need.
Our brand tagline is ‘For The Feeling’ which is at the heart of everything that we do.
We believe that exercising isn’t just how about how it makes you look, it’s about how you feel.
Whether it’s a feeling of accomplishment, achieving a personal best, a boost to your self-confidence or even the feeling you get when one of the staff asks about your day, we exist to create lasting memories for our members.
Being a member of a gym shouldn’t be transactional; it’s much deeper than that. Our teams create supportive environments where our members feel they have a sense of identity and belonging.
Our success is built on loyal members that keep coming back. Why? For the feeling they get every time they set foot in one of our gyms.
We have a proven, data-driven approach to selecting locations for our gyms. This includes an in-depth demographic analysis within each territory and analysing existing competition in the area. We guide and support you with floor plans, equipment selection, and visualising throughout the build process. Our gyms are designed for success within a range of unit size from 6,000 square feet to 12,000 square feet. Locations range from town centres to prime out-of-town retail parks.
PRIVATE SHOWERS/ CHANGING ROOMS/ VANITY STATION
You don’t need fitness experience, over 75% of our franchisees had no fitness industry experience before becoming a gym owner.
FRANCHISE AGREEMENT
Agreement signed either with confirmed territory or TBD (to be defined).
Immediate introduction to in-house property team to find location and negotiate on property.
Our team and equipment providers will turn a blank canvas into a stunning space.
Presale marketing support to help you get off to a flying start.
TARGET TIMESCALE OF UNDER 12 MONTHS.
Open your doors and receive ongoing support from a dedicated Franchise Business Manager.
Based out of our Head Office in Old Street, London, our team of 25+ industry experts and specialists are here to support you throughout your journey.
Our team has vast experience and expertise in the fitness industry, as well as their specialist areas across sales, property, operations, finance and marketing, meaning you’re in safe hands.
Snap Fitness is operated by the owning company, rather than through a Master Franchise agreement. This means franchisees in each region directly input into shaping innovation and the future direction of the brand.
The team is spearheaded by Kevin Yates, a well-known name in the fitness industry and someone who has experienced life as both a franchisee and franchisor.
We ensure our network stays connected and as well as round-the-clock support, we host two annual face-to-face events a year. This includes our Annual Summit, which brings our entire EMEA network together to celebrate and collaborate.
The Snap Fitness model has been designed to offer maximum returns.
We’re proud to be partnered with leading high-street banking partners who can provide up to 60% funding of total start-up costs.
Minimum Capital Required: £200k -£250k
Total Investment: £570k–£950k incl. 60% bank funding, subject to status
Example Gym 1
Cost: £540,000
Franchise Fee: £30,000
Total cost: £570,000
Example Gym 2
Cost: £735,000
Franchise Fee: £30,000
Total cost: £765,000
Example Gym 3
Cost: £920,000
Franchise Fee: £30,000
Total cost: £950,000
*Based
Average costs based on trading Snap Fitness clubs FY23/24.
£85,000 12.5% Rent to revenue ratio RENT
£68,000 EQUIPMENT
£36,000 UTILITIES
STAFF
£57,000-£63,000 (Club Manager £32k - £36k Assistant Manager £25k - £27k)
12.5% 10% Rent to revenue ratio Payroll to revenue ratio
Did you know?
We’re looking for ambitious individuals to grow and evolve with the Snap Fitness brand. Our proven franchise model allows you to be either an owner-operator or ownerinvestor, entrusting your club team to manage the day-to-day operations.
We’re a popular choice for established franchisees diversifying their portfolio, as well as passionate first-time franchisees looking to capitalise on a thriving industry.
Some of the key traits to being a successful franchisee are:
• Communicative: franchising is a two-way street and we welcome feedback and suggestions from franchisees which we can put into action
• Ambitious: our franchisees are excited to grow with us, over 60% of our network own multiple locations
• Community-minded: while we provide the playbook to opening a gym, franchisees can put forward ideas to tailor this to their area and demographics.
We have opportunities available nationwide and have highlighted some key locations that would provide prospective franchisees with the best platform for success.
Selection criteria:
• Demographic data analysed including population density and disposable income
• Meticulous selection process by our established property team
• Latent demand for high-quality gym offering
• Property availability and competitive rent rates
Correct as of January 2025.
Scotland: Glasgow Edinburgh
Northern Ireland:
Derry
North West: Liverpool Manchester
West Midlands: Birmingham Wolverhampton
Coventry
Wales: Cardiff Swansea Newport
South West: Bath Gloucester
Worcester
South East: Beaconsfield Fleet
Reading
London and Essex: Chelmsford Richmond Fulham
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& DISCOVERY PROFIT & LOSS REVIEW
We’ll set up a call to learn more about you, your background and your aspirations. We’ll share more on our business model, strategy and financial requirements and answer any questions you have.
We’ll schedule a video meeting to review our 3-year profit & loss indicative with you and arrange an introduction to our finance partners.
We’ll visit one of our clubs, meet the team, and learn about the day-to-day operations of a club and the support provided by our Support Office team.
If required, we’ll connect you with a finance broker who will support with business planning and funding applications
Once approved, we will present you with a license agreement. The site selection and lease negotiation process will initiate after you have secured your license agreement with us.
I opened my first club in 2019 in the UK and now have a total of six clubs, including two in Ireland in Waterford and Drogheda. My latest clubs have already achieved a strong membership bases and are continuing to grow. The support received from the Snap Fitness team has been invaluable to the success of all clubs.
The support we have received from the Snap Fitness team has been second to none and exceeded our expectations. The training wasn’t daunting, as it could easily have been, and the team explained what it meant to run a franchise.
We have achieved fantastic membership numbers at both of our clubs and can’t wait to open more!
