Urban Call — Sponsored by Aetna, AARP & Magic Johnson Enterprises

Page 1

Giving back to our communities n

Magic Johnson autographs copies of his book at an AARP National Member Event. Next to Johnson at the Aetna table is Aetna’s Clemente Gonzalez, a community relations regional director, and Magic’s brother, Larry Johnson of Magic Johnson Enterprises (MJE).



VP Community Relations & Urban Marketing


Magic Johnson Enterprises CMO

10 Edna Kane Williams


Since forming an alliance in 2008, Aetna and Magic Johnson Enterprises have been working together to empower businesses and ethnically diverse communities to make informed choices about their health care options. They developed and implemented various programs and initiatives to improve health care literacy, show the benefits of wellness, and encourage exercise and healthy eating. This includes “Magic@50” Community Health and Fitness Expos that have taken place in Chicago, Los Angeles and Washington, D.C., (see pages 6-7) as well as the innovative and successful “3Point Play” childhood obesity program. For more than 155 years, Aetna and the Aetna Foundation have worked hard to make a difference in communities across the country. They have partnered with nonprofits, national philanthropic organizations, community groups, hospitals, universities and many others to shape

Aetna Health & Fitness Expos

Gerald Johnson

Aetna Chairman

Barry Rand

Ronald Williams


Floyd Green



Teaming up with Aetna for health and fitness

AARP Vice President

Aetna has made a commitment to serve urban communities.

a healthier America. In 2009, Aetna, the Aetna Foundation and employees contributed more than $24 million to nonprofits.

SMSi-Urban Call Marketing 4265 Brownsboro Road Suite 225 Winston-Salem, NC 27106-3425 Tel. (336) 759-7477 FAX: (336) 759-7212 E-mail: president@smsi-net.com

prsrt std U.S. Postage


Urban Call


URBAN CALL Healthy Living — Every Day! Edition

Aetna Foundation goal: improve nation’s health Anne C. Beal, M.D., M.P.H., head of the Aetna Foundation, says that it will focus on key health improvement areas for the nation. “Excellent quality research is under way and brilliant minds are at work in the health care system. We need to support this work and bring people together to drive progress toward improved health care quality and efficiency,” said Beal. Aetna Foundation goals include: u Help address the rising Anne C. Beal incidence of obesity among U.S. Head of the residents, including children Aetna Foundation u Promote racial and ethnic equity in health and health care for common chronic conditions and infant mortality u Advance integrated health care that is well coordinated by a primary care physician with good communication among providers. For more information, visit www.AetnaFoundation.org.

Urban Call Healthy Living — Every Day! Vol. 4 Issue 1 4265 Brownsboro Road, Suite 225 Winston-Salem, NC 27106-3425 SMSiUrbanCallMarketing.com SegmentedMarketing.com FAX: (336) 759-7212 PHONE: (336) 759-7477 n



SMSi-Urban Call Marketing, Inc.

President and CEO; Urban Call Publisher: Lafayette Jones Executive Editor: Alan Cronk Editorial Director: Rose Walsh Production Manager: Jodi S. Sarver Strategic Business Manager: Tonya Monteiro Art and Photo Director: Avis Patterson

Financial Services: Wanda Courts Director, Health Expos and Special Events: Joyce LeFlore Editorial Assistant: Alexandria Smith Warehouse and Shipping: Vincent Harris Intern: Ahkesha Murray, Wake Forest University Schools of Business

Segmented Marketing Services, Inc.

SMSi Founding Chair and CEO: Sandra Miller Jones Operations Director: Tahnya Bowser Financial Services: Roslyn Hickman National Execution Manager: Nancy Lash

Senior Training Director: Constance Harris National Public Relations Manager: Stephanie Alston National Execution Assistant: Camille Allen

For information on Urban Call Healthy Living — Every Day! edition call (336) 759-7477 or e-mail President@ smsi-net.com. © 2010 SMSi-Urban Call Marketing Inc. Urban Call is published as part of a strategic alliance with Media General Inc. All rights reserved. Reproduction in whole or in part of any material in this publication without the written permission of SMSi-Urban Call Marketing, Inc. is expressly prohibited. Publishers reserve the right to accept or reject advertising. SMSi-Urban Call Marketing Inc., founded in 1978 in Winston-Salem, N.C., includes minority-owned national marketing, promotion and publishing companies that specialize in helping major companies and organizations better serve ethnic consumers. These companies distribute millions of free product samples, custom publications and consumer offers through national networks of African-American and Hispanic churches, beauty salons, barbershops, entertainment, health-care and other networks. Urban Call™ and SMSi™ are registered trademarks of SMSi-Urban Call Marketing Inc..

© 2010 Aetna Inc. This program is a health literacy initiative for the public from Aetna and Magic Johnson Enterprises.

Williams is Aetna chairman and CEO Ronald A. Williams is chairman and CEO of Aetna, one of the nation’s leading diversified health care benefits companies, serving approximately 36.1 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. For more information, see www.aetna.com. Ronald A. Williams Aetna Chairman and CEO

Welcome It is a pleasure to work with Aetna insurance as it continues its outreach in urban communities. We applaud the Sandra Miller Jones work of Earvin Segmented Marketing Services, Inc. “Magic” Johnson Founding Chair & CEO and his company, Magic Johnson Lafayette Jones Enterprises SMSi-Urban Call Marketing, Inc. President & CEO (MJE), for Urban Call Publisher teaming up with Aetna to improve health literacy ­— the degree to which we all can read and understand health information. As the center section of this Urban Call Healthy Living — Every Day! edition points out, Aetna has been working with our companies since 2008 to reach urban communities with health and fitness expos through the Segmented Marketing Community of Networks. Be sure to join us when we visit your city.

Community of Networks

Your church, beauty salon or barbershop can become part of the National SMSi Community of Networks. The church network includes 10,000 churches, the beauty network has 36,000 salon professionals and the barbershop has 10,000 professional barbers. Health professionals will find valuable contacts on the SMSi Health Care Network (5,000 health care champions). To find out more about each network and how to join, visit www.segmentedmarketing.com or call (336) 759-7477.

Access to free health screenings: now that’s Magic. Earvin “Magic” Johnson has joined the 50-plus crowd. And he’s more concerned than ever about the health of our communities. That’s why Aetna and Magic Johnson Enterprises have teamed up to give people in hard-hit areas free access to health screenings and healthcare information to help improve their quality of life.

Aetna and Magic Johnson Enterprises present the Magic@50 Community Health & Fitness EXPO Free health screenings will be available, as well as information from local companies and health organizations. - Free information on health, fitness and health literacy - Free product samples, healthy snacks and refreshments for all participants - Community health roundtable - Free health screenings and exams including prostate screenings, glucose screenings, dental screenings, BP/BMI screenings - Community partners and exhibitors present. Mr. Johnson will be present at the Detroit and Oakland Expos.

For more information on the Aetna and Magic Johnson Enterprises Alliance, call 866-341-5283. Visit us online at AetnaMagicAt50.com and CommunityVitality.com. Look for us on facebook : www.facebook.com/magicat50 ©2010 Aetna, Inc. This program is a health literacy initiative for the public from Aetna and Magic Johnson Enterprises. For more information on the Aetna and Magic Johnson Enterprises Alliance, visit us on the web at AetnaMagicAt50.com or CommunityVitality.com. The AARP Essential Premier Health Insurance Plan is endorsed by AARP and Aetna pays a royalty fee to AARP for use of the AARP intellectual property. Amounts paid are used for the general purpose of AARP and its members. Neither AARP nor its affiliate is the insurer. 2010-49.12.308.1


URBAN CALL Healthy Living — Every Day! Edition

A new beginning

Barry Rand CEO of AARP

The road to health care reform has been long and difficult, but it is a journey that was born of necessity. Health care consumes roughly one-sixth of our nation’s economy today, and will reach 20 percent within seven years if current trends continue. These skyrocketing costs have been straining the budgets of families and businesses as well as the government. As costs continue to grow faster than the general economy, they are crowding out other priorities and driving people into bankruptcy. Moreover, rising health care costs are one of the main threats to the opportunity and prosperity of future generations — closing the door to the American dream for our kids and grandkids. At AARP, we’ll continue to work to improve all aspects of health care, especially Medicare, to make sure that people age 50-plus get the care they need.

AARP and the chicken coop story

Ethel Percy Andrus AARP founder

In 1947, retired high school principal, Dr. Ethel Percy Andrus, made a shocking discovery. A former teacher was living in a chicken coop, unable to afford medical care on a meager pension. Andrus helped that teacher and then turned her efforts to helping other retired teachers to obtain affordable health insurance. In 1958 she founded AARP. Her motto that “an army of useful citizens” can do what no one person can is demonstrated in the nation’s leading membership organization which totals nearly 40 million members.

AARP Foundation says older Americans can get food help By Joyce Payne, Ed.D. AARP Board of Directors AARP Foundation Board Chair

AARP believes that no one of any age should go hungry. Yet many older people make the choice to either pay for their medications or their groceries. There has been a dramatic rise in the number of individuals and families visiting food banks each week — and the associated stress on food banks to meet the new demand. Of particular interest to the AARP Foundation is the impact this has on older Americans. There are an estimated 3.6 million people aged 65+ who live in poverty in the United States, according to a 2007 Census Bureau report, and millions of others who may qualify for federal assistance programs like SNAP (formerly known as the Food Stamp Program). For older adults with limited incomes, especially those who live alone, food assistance programs can help improve overall health. Only 34 percent of eligible older Americans receive food assistance — leaving millions of dollars

Q: Who should consider an individual health insurance plan?

A: Anyone who is not covered by an employer and is not yet eligible for Medicare.

Q: Can dependents be covered on individual health insurance plans?

A: In products like the AARP® Essential Premier Health Insurance plan, insured by Aetna, for people 50-64, coverage for spouses, partners, children and grandchildren is available.


What is a Health Savings Account (HSA)?

A: A Health Savings Account (HSA) has important tax advantages, like the dollars earning interest tax-free. Withdrawals made to pay for qualified health care expenses are tax-free. Unlike flexible spending accounts, money not spent remains in the account from year to year despite job or insurance changes. It is only compatible with a high-deductible health insurance plan.

the gap


t n e m retire

Why are so many people in their 50s and 60s looking for their own insurance? “One factor is the decrease in health insurance coverage from employers,” notes Hugh Scallon, marketing unit head for Aetna’s Individual Markets business segment. According to the U.S. Census, the percentage of people receiving coverage from their employer has decreased. Fewer companies are offering health insurance to retirees. When this trend is combined with job switching, going the self-employed route and retiring prior to Medicare eligibility, many more people in their 50s and 60s are searching for health insurance. In response, some associations like AARP, whose members are age 50 and over, make insurance options available to members, including major medical plans like AARP® Essential

untouched. The most common reason people do not receive SNAP benefits is that they don’t realize they may be eligible. The old routine of standing in the grocery store line while people watch recipients tear food stamp coupons from a book is no more. Once a person’s application is approved, benefits automatically get loaded on a debit-style card which is accepted at most grocery stores. The average monthly benefit for older Americans is $72 for individuals and $90 per household. SNAP can be a life changing value for individuals, families and communities, but only if the millions of qualified individuals apply for the benefit. Currently, only 9 percent of SNAP recipients are age 60+; a much larger number of the elderly population is potentially eligible. Individuals can find more information about how to apply for SNAP and receive information about other public benefits via AARP’s Benefits QuickLINK Web site at www.aarp. org/snap.

Premier Health Insurance, which is insured by Aetna. (www.AARPhealthcare. com/Aetna). “There are approximately 18 million AARP® members in this age group, and a significant number are uninsured or underinsured,” says David Mathis, senior vice president of Health Products and Services Hugh Scallon for AARP Services, Inc. Head of Aetna “These products can Individual Markets provide a tremendous opportunity for affordable, high-quality coverage for millions of Americans.” Mathis and Frank McCauley, senior vice president and head of Aetna’s Local Employers and Consumers Business Segment, note that early retirees should consider some important points when looking for individual insurance. They should seek plans that offer health management programs that place an emphasis on prevention and wellness.


URBAN CALL Healthy Living — Every Day! Edition

Your hair and your health

online resources

Financial security is important. That’s why AARP offers education and resources, banking and insurance, investment products and retirement planning services at www.AARPfinancial. com. Here are other helpful Web sites: www.AARP.org A nonprofit, nonpartisan membership organization for people age 50 and over dedicated to enhancing quality of life. www.AARP.org/snap has information on applying for food assistance and other public benefits. www.AARP.org/blackcommunity Information and resources on staying healthy specifically for the AfricanAmerican community. www.AARPhealthcare.com/Aetna Information on AARP® Essential Premier Health Insurance, which is insured by Aetna.

when your hair isn’t exactly workoutfriendly? Plan your more vigorous and longer bouts of exercise near the time of your salon visits. On other days (the day of or after a salon visit), walk for 20 minutes. Walking is a form of physical activity that enables African-American women to reap the benefits of being physically active without the hair problems that occur with vigorous exercise or certain types of moderate exercise. Taking three brisk 10-minute walks throughout the day will accumulate 150 minutes of physical activity per week. The most recent Physical Activity Guidelines for Americans published by the

AetnaMagicat50.com Magic Johnson on health literacy, health tips and turning 50.

the state-specific resource “A Consumer Guide for Getting and Keeping Health Insurance” for your state.

Communityvitality.com Information and updates on how Aetna and Magic Johnson Enterprises are working together to address health issues of African-Americans such as heart disease, high blood pressure and cholesterol

Intellihealth.com Harvard Medical School is Aetna’s content partner on this health information site.

Ehealthinsurance.com Get insurance quotes and compare plan benefits.

NCOA.org Accesstobenefits.org National Council on Aging’s access to government resources and benefits.

FPAnet.org The Web site of the Financial Planning Association. HealthCareCoach.com from the National Health Law Program includes tips on being a partner with your doctor in “Maintaining a Good Relationship with Your Doctor.” HealthInsuranceInfo.net includes

MagicJohnson.com The Web site of Magic Johnson Enterprises

PlanforYourHealth.com A public education program from Aetna and the Financial Planning Association. State Health Insurance Program Counselors (SHIPs) provide help in understanding state health plan choices (http://www.medicare.gov).

U.S. Department of Health and Human Services give women more flexibility and allow them to accumulate their activity in shorter bouts. The guidelines state that you should aim for at least 150 minutes of moderate-level aerobic physical activity each week for substantial health benefits. A brisk 10-minute walk is good for you and you don’t have to break a sweat. As long as you accumulate 150 minutes of physical activity per week ­— even in 10 minute bouts — you can reap the benefits of being physically active without sweating out your hair. For more information on how to add physical activity into your life, visit www.aarp.org/fit.

Courtesy of Orlando/Orange County Convention Bureau

Is your hair negatively impacting your health? “About a third of black women cite complications of hair care as the reason they do not exercise or exercise less than they would like,” according to Amy J. McMichael, M.D., the lead investigator in a study at Wake Forest University School of Medicine that looked at the connection between African-American women, obesity and hairstyling. Unfortunately, a lack of exercise can lead to obesity, which in turn increases the risks of not only heart attacks and strokes, but also for breast and uterine cancers. So how do you fit in physical activity

BB King, Gladys Knight Richie Havens entertain at AARP Orlando@50+

Grammy award winning singers B.B. King and Gladys Knight will be among those entertaining at AARP’s Orlando@50+ National Member Event (Sept. 30-Oct. 2). Also entertaining will be Richie Havens, American folk singer and guitarist. The event, held at the Orange County Convention Center, features fitness classes, Lifestyle and University sessions and The World’s Greatest Dance Party. Visit www.aarp.org to find out more.

FAQ’s about saving for retirement Q: What is a traditional IRA? A: Anyone who is under age 70½ and has earned

income can contribute up to $5,000 (or their taxable compensation, whichever is less) to a traditional Individual Retirement Account (IRA) for the 2010 tax year. If you are age 50 or older you may contribute an extra $1,000 for the 2010 tax year. Your contributions may be deductible, and your earnings are not taxed until you start withdrawing money.



What are the advantages of a Roth

A: Roth IRA may offer greater tax savings and withdrawal flexibility than a traditional IRA. While contributions are not tax deductible, no taxes are paid on original contributions or on account growth for qualified withdrawals. In addition, contributions can be made beyond age 70½ and there are no mandatory annual distribution requirements.

Q: What is a Rollover IRA? A: If you are switching jobs or retiring, moving

your retirement account assets to a Rollover IRA may allow you to maintain the tax-deferred status of your funds and potentially provide you with a more flexible way to manage your account.

Bringing ‘Magic’ to our Communities

Dr. Bruce Hensel, NBC medical reporter, interviewed Johnson. Magic Johnson shared his health journey.

Media Partner:

Image courtesy of Destination DC

Art “Chat Daddy” Sims, a Chicago radio personality, moderated the health panel: Beverly Kimmons (left), Damon Arnold, Sheila Agnew, Dr. Kara Davis and Sherman White. Media

Howard University offered blood pressure checks.

Health experts included Dr. Ro (left), Dr. Lenora Coleman, Dr. Sheryl Lucas and Rev. Marcia Dyson.

Urban Call Healthy Living ­— Every Day! Edition


Media Partner:

AARP convention attendees register.

Magic Johnson, Karen Bass, speaker emeritus, California State Assembly, and actor Wren T. Brown.

Media Partner:


Magic Johnson spoke to some 5,000 people Casandra Nied (left), senior marketing manager for health products at AARP Services Inc., and Hugh Scallon, head of Aetna individual markets.

The health panel: Lottie Perkins, Ph.D., R.N. (left), Dr. David S. Martins, Cynthia Davis and Dr. Bill Releford.


Magic Johnson was a guest presenter at AARP’s Vegas@50 event

AARP CEO Barry Rand (left) and Aetna’s Vice President of Community Relations and Urban Marketing, Floyd Green, present Magic with his first AARP membership card.

Visitor receives a welcome at the AARP exhibitors table.



The Magic Johnson Foundation bus screened for HIV/AIDS.

Los Angeles hosted the Magic@50 Community Health and Fitness Expo.

The historic Nate Holden Center was the event site.

CNN’s Roland Martin served as the emcee.


The Shiloh Baptist Church Family Life Center was the event site.

Chicago’s Buckingham Fountain

Raffle winners of a Magic Johnson jersey and basketball are congratulated by AARP and Aetna executives.

Concerned Black Clergy 3-Mile Fitness Walk Magic@50 Community Health & Fitness EXPO

d n a l k a O Detroit


Atlanta Photos.com

Harold Washington Center, site of the event.


Washington, D.C. was the destination.

The Los Angeles Convention and Visitors Bureau

City of Chicago/GRC

a Los Angeles black community health and education task force were program partners. Also attending events held in historic community venues were elected officials, civic, religious and association leaders, media representatives, senior and health advocates, corporate business leaders and minority entrepreneurs. Music, exercise (line dancing, Jazzercise), light refreshments and raffles for Magic Johnson autographed jerseys, basketballs, books, and free product samples and gifts topped off the fun and informative events. SMSi community ambassadors and Urban Call Healthy Living ­— Every Day! supplements in community newspapers such as the Chicago Defender and the Washington Informer in Washington, D.C., drew urban residents. The 12page Urban Call was also distributed to churches, beauty salons, barbershops and special events. The Web site, AetnaMagicat50.com, local radio interviews and e-mail blasts were also used to invite attendees.

courtesy of Visit Las Vegas.com – LVCVB

Aetna has been partnering with a broad range of community groups across the country promoting health and wellness. “Team up for a Healthy Tomorrow” was headlined by Earvin “Magic” Johnson, legendary basketball player, NBA hall of famer, and head of Magic Johnson Enterprises. Johnson shared his own health journey at Magic@50 Community Health and Fitness Expos, signing autographs and awarding photos to those who participated in screenings. Breast cancer, HIV/AIDS, diabetes, high blood pressure and other problems that African-Americans often face were addressed. In all, thousands heard messages about lifestyle changes from expert panels who discussed prevention and wellness. Exhibitors included AARP, Walgreens, the American Cancer Society, and city, county and state health organizations which provided free information and gifts. Universities, community health advocates and groups such as Atlanta’s Concerned Black Clergy and



Detroit Riverfront Conservancy


Bridges to health and fitness

AetnaMagicAt50.com has more information about upcoming Magic@50 Community Health and Fitness Expos Seniors and their caregivers won’t want to miss the opportunity to attend.

Urban Call Healthy Living ­— Every Day! Edition


URBAN CALL Healthy Living — Every Day! Edition

African-American calendar has long history Since 1982, Aetna has recognized the conscience and paved the way to a more just outstanding contributions of Africansociety. Regardless of background, heroes such Americans by publishing yearly calendars that as Frederick Douglass, Harriet Tubman and celebrate this integral part of our country’s Sojourner Truth risked their lives so that future rich history. The calendar, which features generations would be free. Others, such as both monthly profiles and significant historic Mary McLeod Bethune, Ida Bell Wells-Barnett, events, has become an invaluable reference and and Arthur Alfonso Schomburg, worked to education tool in schools, libraries, and homes both unite African-Americans and document across the country. their history. To date, the calendar has profiled more than In the 1990s and into the new millennium, 300 individuals — pioneers in fields such Aetna’s calendars focused on themes — music, as business, government, athletics, science, the arts, education, health, food and nutrition, education, medicine and the arts. From the business enterprise — and highlighted award-winning playwright Lorraine Hansberry prominent African-American contributions and the late Olympic gold medal winner in these areas. Today, we listen to the jazz Florence Griffith Joyner, to heart surgeon Dr. licks of Louis “Satchmo” Armstrong, read the medical research of Dr. Alvin Poussaint Outstanding black Americans have Daniel Hale Williams and beauty industry been featured on Aetna’s Africanleader and philanthropist Comer J. Cottrell and legal opinions of Minnesota Supreme American calendar since 1982. Jr., all of the individuals featured Court Justice Alan Page, marvel at the have demonstrated great strength, robotics expertise of Dr. Bart Nnaji and perseverance and grace in succeeding admire the entrepreneurial philanthropy of in their chosen fields. and the dedication of nursing leader Dr. Beginning in 1982 and through Betty Smith Williams. These individuals, In addition to reaching out with local community leaders, 1989, Aetna’s calendars featured and many others, have realized soaring directly to consumers, Aetna and chambers of commerce and individuals whose work for equality accomplishments through their love of Magic Johnson Enterprises (MJE) nonprofit organizations to increase and civil rights — from the Civil profession, a strong belief system, and a are targeting an important force their understanding of health and War to present day — shaped our devotion to work for the common good. in many communities — local wellness information and access to businesses. care,” notes Valerie Green, director “Helping small and mid-size of National Partnerships at Aetna. business to get and stay healthy Aetna, committed to helping is an integral part of maintaining people have a better understanding Try out for 3-Point Play at CommunityVitality.com the vitality of a community,” of their health benefits, released Aetna, the Aetna videos including messages from said Aetna Vice President of Community an updated version of its free consumer Foundation and Magic Johnson, which coincide with Relations and Urban Marketing Floyd guide, Navigating Your Health Benefits for Johnson Enterprises (MJE) the classroom curriculum. Green. Dummies. The guide includes easy-tolaunched an 18-week The 3-Point Play program To help address this issue, Aetna ran an understand tips on everything from how nutrition and exercise has three main components advertising campaign in Black Enterprise to navigate health benefits after a layoff to competition between fifth- and that encourage kids to: (1) magazine with Earvin “Magic” Johnson, how to make the most of benefits in today’s sixth-graders in Houston. The move more (2) eat healthier and Aetna Medical Director Dr. David Pryor, economy. It includes a tear-out page with (3) engage families in making competition, named the 3-Point PlaySM, plan sponsors and community leaders to “Ten Money-Saving Tips.” Consumers lasting healthy lifestyle changes. was created to help combat childhood provide financial and health and wellness can request a free copy of the guide, or The success of the program is based obesity. tips to entrepreneurs. download a digital copy at on three measures: pre- and post“Childhood obesity is a critical “Aetna is also building relationships www.PlanforYourHealth.com. challenge facing children in communities “Fitnessgrams” administered to each student; active program participation; across our country today. Coming up and meeting state guidelines for physical with interesting ways to help kids learn activity minutes. Fitnessgrams include a to make healthy food choices and keep body mass index (BMI) measurement, a active is extremely important,” said cardio-respiratory test, and strength and Earvin “Magic” Johnson, chairman and flexibility testing. chief executive officer of Magic Johnson Students accumulate points by using Enterprises. “The 3-Point Play program a pedometer to help monitor steps taken provides several ways to engage children and calories burned, completing family and their parents in fun and educational homework assignments and participating activities that focus on nutrition and Floyd Green in health awareness activities online. physical activity.” Aetna Vice President Teachers, physical education instructors Parents, teachers and students can visit of Community Valerie Green Dr. David Pryor and technologists at the school www.CommunityVitality.com and click Director, National Relations and Medical Director, administer the curriculum and track the on the “school” to participate in online Partnerships, Aetna Urban Marketing Aetna points. games, announcements, healthy tips and

Aetna-MJE alliance building healthy communities


URBAN CALL Healthy Living — Every Day! Edition

Book has helpful Web sites

Magic on wealth

In 32 Ways to be a Champion in Business, Earvin “Magic” Johnson explains how he developed his entrepreneurial vision and his sense of mission. He also includes helpful Web sites. To order the book visit www.bn.com/magic. Web sites for entrepreneurs u Blackenterprise.com u Entrepreneur.com u HispanicBusiness.com

u u u

Q: What’s the secret to success in business? A: Whatever you do — whether it is running a fast-food

business, a dress shop, or an online enterprise — should be more than a job for you. It should be a passion and a mission.

MagicJohnson.com Mbemag.com Naaap.org

Business plan advice A business plan is a key component of any business venture. Mr. Johnson recommends these sites: u U.S. Department of Commerce Minority Business Development site: Mbda.gov u SCORE is a nonprofit partner with the U.S. Small Business Administration: Score.org/business_toolbox.html

Lucky winners at Aetna events received autographed copies of Magic’s book, 32 Ways to be a Champion in Business.

MJE: ‘On point’ from basketball to business

Gerald Johnson Chief Marketing Officer, MJ Enterprises

Earvin “Magic” Johnson, a former point guard for the Los Angeles Lakers and a National Basketball Association (NBA) Hall of Famer, said that this basketball position prepared him to be a change agent in his business, Magic Johnson Enterprises (MJE). “The point guard is considered the quarterback of a basketball team’s offense. You set up plays and constantly make changes in your offense as you read, recognize, and react to what the other team is doing,” he notes in his book, 32 Ways to be a Champion in Business.

Lisa Wright Director Marketing and Client Services, MJ Enterprises

Magic on health Earvin “Magic” Johnson has been working with Aetna’s “Team up for a Healthy Tomorrow” initiative in urban communities across the country. Here are some of his thoughts on health. Q: What is health literacy? A: It means how well you read, write and process information.

Johnson founded the Magic Johnson Foundation in 1991 as a single-disease organization, working tirelessly to fund and assist community-based organizations dealing with HIV/AIDS education and prevention programs. The foundation has since expanded its mission to develop programs and support services that address the educational, health and social needs of underserved communities. Today, the foundation has become one of the most recognizable charitable organizations in the world. (www.magicjohnson.com) Magic Johnson Enterprises, formed in 1987, serves as a catalyst for community and economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. magicjohnsonenterprises.com

Q: Why is health literacy important? A: More than 90 million Americans struggle to understand what their doctors tell them. This means they are less likely to follow their doctor’s orders and less likely to get regular checkups. And they are more likely to be hospitalized.

Q: What is your best advice when it comes to working with doctors? A: If you have a question, ask your doctor. You’re the one who knows your body best. I had to learn a lot of different things about my body; I had to learn to ask a lot of questions. Source: Urban Call Healthy Living Every Day, Vol. 1, Issue 2: Chicago Community Health Expo

Q: Where can I find inspiration for starting a business? A: Look for inspiration by seeking out entrepreneurs in your business and in your neighborhood. These days nearly every town has associations for African-American, Latino, Asian and other minority business owners. Q: How do I find opportunities for business? A: Take time to listen. My mother was fond of telling

us that God gave us two ears but only one mouth, so we should listen twice as much as we talk. Many athletes and entrepreneurs tend to forget that motherly advice. “Knowing it all” means you never learn much.

Q: Is it a good idea to take a risk in business? A: You can’t avoid risk in business. Without it, there is no

reward, but you should always work to minimize or mitigate your risk by doing your homework and understanding every aspect of every deal, backward and forward, inside and out.

Q: Do I need a business plan? A: I always tell people that if they are serious about starting

a business, they need a solid, professional business plan. This is a document that describes your business, its goals, the people involved in leading it, your funding needs and sources, market analysis and its prospects for short-and long-term growth.

Q: Why are business mentors important? A: Mentors are not a luxury. They are a necessity. My

mentors taught me many practical and invaluable things. They shared their experiences, their knowledge, and their contacts with me. They set me straight when I needed it. I try to do a little mentoring every day to honor those who mentored me.

Q: How did you find good employees? A: I don’t hire people to work for my company. I hire them

to be my company. My business — any business — goes only where its employees take it. If you have trustworthy, honest, hardworking entrepreneurial-minded people working for you, your business will have some of those same characteristics.

Q: Do you do business with minority-owned companies? A: I tell everyone who will listen that doing business with well-run minority-owned vendors and contractors is a winning formula for all parties and for the country. These businesses provide jobs and pay taxes that help stabilize communities. They encourage other minorities to launch start-ups and serve as positive role models. Source: Questions are based on “32 Ways to be a Champion in Business” by Earvin “Magic” Johnson, published by Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York.

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URBAN CALL Healthy Living — Every Day! Edition

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Make your behaviors healthy behaviors By Edna Kane-Williams

Edna Kane-Williams Vice President of AARP Multicultural Markets

It’s your life. Take charge of it. The first step is regular checkups to catch problems early. This focus on wellness and prevention isn’t new, but until there’s a drop in the skyrocketing number of people battling chronic diseases like obesity, heart disease, diabetes and hypertension — which tend to affect African-Americans and Latinos in greater numbers — everyone needs to continue incorporating healthy behaviors into their daily life. One study showed a dramatic increase in adult obesity — up 37 percent from 1998. Extra pounds bring increased health care costs. On average, the 1 in 3 Americans who are obese

Let us hear from you In order to better serve you, the Urban Call Healthy Living — Every Day! grass-roots initiative sponsored by Aetna needs your help. Please take a moment to fill out the brief confidential survey below. Your answers are important to us. Respond now! Complete and return survey by mail or fax. Mail to: Urban Call Healthy Living — Every Day! Aetna Survey SMSi-Urban Call Marketing, Inc 4265 Brownsboro Road, Suite 225 Winston-Salem, N.C. 27106-3425

Fax to: (336) 759-7212 SMSi-Urban Call Marketing Inc. respects your privacy; this information will not be sold or traded.

require $1,400 more in medical spending each year than someone of normal weight. Obesityrelated conditions account for 9.1 percent of health care spending or close to $147 billion. Here are healthy behavior recommendations: u Get regular exercise once you get the “green light” from your doctor. u Eat right. A high fat, high sugar, high sodium and high cholesterol diet is a prescription for chronic health problems. Check out the Department of Agriculture’s dietary guidelines at www.health.gov/dietaryguidelines. u Exercise your brain. Brain-challenging games like crosswords, word searches, Sudoku and chess may reduce the likelihood of dementia.

1. Where did you receive this copy of Urban Call Healthy Living — Every Day! edition? ❑ Church ❑ Barbershop ❑ Beauty Salon ❑ Senior citizen residential or recreational facility ❑ SMSi Ambassador ❑ Health facility ❑ Aetna information meeting ❑ Other 2. Which of the following best describes you? ❑ 25-50 years old ❑ 50-55 years old ❑ 55-64 years old 3. Did this issue of Urban Call Healthy Living — Every Day! help you to better understand your health insurance options? ❑ Yes, it helped me understand a lot better. ❑ Yes, it helped me understand a little better.

u Get enough sleep. The National Sleep Foundation recommends adults get 7-9 hours of sleep nightly. u Kick harmful habits like overuse of alcohol and any use of cigarettes or other tobacco products. Emergency rooms are a costly source of primary care. AARP is fighting for dependable, affordable health care for everyone in the U.S. and its territories. Health care is personal. Get serious about prevention and wellness. To help you manage your health and wellness needs, visit www.aarp.org/blackcommunity. “Annual Medical Spending Attributable to Obesity: Payer-and Service-Specific Estimates.” RTI International, AHRQ and CDC, July 2009 http//www.cdc.gov/ media/pressrel/2009r/090727.htm.

❑ No, it did not help me understand better. 4. Do you intend to share the information from this issue of Urban Call Healthy Living — Every Day! with others you feel would find it beneficial? ❑ Yes ❑ No 5. Which of the following articles in this issue of Urban Call Healthy Living — Every Day! did you find to be most beneficial? (check all that apply) ❑ Giving back to our communities: Teaming up with Aetna for health and fitness ❑ Aetna foundation goal: Improve health ❑ A new beginning ❑ Bridging the gap to retirement ❑ Your hair and your health ❑ Bringing “Magic” to our communities: Bridges to health and fitness ❑ African-American calendar has long history ❑ Aetna-MJE alliance building healthy communities

❑ Try out for 3-Point Play at CommunityVitality.com ❑ ‘Play 60’ means getting active ❑ Magic on wealth ❑ Make your behaviors healthy behaviors ❑ AARP Foundation says older Americans can get food help ___________________________________________ NAME (Please print clearly) ___________________________________________ ADDRESS ___________________________________________ CITY STATE ZIP ___________________________________________ PHONE (include area code) ___________________________________________ E-MAIL 0510

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URBAN CALL Healthy Living — Every Day! Edition

‘Play 60’ means getting active In an effort to encourage teachers delivered through digital all District of Columbia video recorder technology. residents to live a healthy Designed by HOPSports, the and active life, Aetna, the video library encompasses Aetna Foundation and over 100 fitness lesson plans the Washington Redskins specifically designed to meet Charitable Foundation National Association for launched a “Redskins Youth Sports and Physical Education Fitness Zone” at the North standards. Michigan Park Recreation “This is an important Center of the Washington, program for Aetna and the D.C., Department of Parks Aetna Foundation to support, and Recreation. The Fitness Students exercise in “Play 60.” especially in Washington, D.C.,” Zone is part of the National said Floyd Green, head of Aetna Football League’s nationwide Community Relations and “Play 60” program, which is designed to get youth Urban Marketing. “In a city where 40 percent of active for 60 minutes a day. children are considered overweight or obese, The The Redskins Youth Fitness Zone is a multiRedskins Youth Fitness Zone is a community-based media instructional tool for physical education tool for the struggle.”

Healthy Living — Every Day! Advisory Board The SMSi-Urban Call Marketing, Inc. Healthy Living — Every Day! (HLED) Advisory Board is a distinguished panel of national leaders, experts and professionals who advise on health and nutritional issues in multicultural communities. James D. Branch, M.D. Board Member Maya Angelou Research Center on Minority Health, Wake Forest University Winston-Salem, N.C.

William H. Turner, Ph.D. National Endowment for the Humanities Distinguished Chair of Appalachian Studies at Berea College Berea, Ky.

Dr. Katie Catalon National President National Beauty Culturists’ League (NBCL) Washington, D.C.

Joseph Swafford, M.D. M. D. Anderson Center Melba Swafford, M.D. Baylor College of Medicine Houston, Texas

Aetna Foundation helps women ‘Dress for Success’ Dress for Success (DFS) is an international nonprofit organization that provides disadvantaged women from all walks of life with the means to achieve economic independence by providing them with professional attire, career development tools and a support network. With a $75,000 grant from the Aetna Foundation, DFS provides a new health education program, “Aetna and Dress for Success: Empowering Women and Their Families to Make Healthy Life Choices.” The Professional Women’s Group (PWG) is a

networking association for Dress for Success clients who have recently entered the workforce, some for the first time. It provides support, practical information and inspiration to help women achieve self-defined success in career and in life. The program, in operation at 50 DFS affiliates across the U.S. with over 10,000 members, teaches women the basics of financial literacy, work-life balance and other related topics. The Aetna Health and Wellness initiative is a key component of the PWG’s curriculum. It includes

Aetna employees volunteer, add to company community donations Since 2003, Aetna employees have logged nearly 2 million volunteer hours. “The volunteerism of Aetna’s employees is a great source of corporate pride,” said Aetna Vice President of Community Relations and Urban Marketing, Floyd Green. “We look forward to continuing to pair our highly engaged employee volunteer councils with the needs of the many wonderful organizations and individuals who are working to build healthy communities across America.” Aetna employees, retirees and directors donated $4.4 million in 2009 through the company’s matching gift program, bringing combined giving in communities where Aetna employees and customers live and work to over $24 million. Aetna employees donated 317,000 hours of their personal time and talents. The Aetna Foundation awarded grants to nonprofits across the nation addressing a variety of health issues, including racial and ethnic equity in health care and obesity, as well as the arts, human service programs, academic opportunities and faith-based initiatives. The Aetna Foundation is opening the call for proposals for the 2010 grant cycle. Grant applicants should visit www.aetnafoundation.org for more information on how to apply for a grant and to learn more about the following Aetna Foundation focus areas.

information on nutrition, fitness and other healthy lifestyle topics such as: u Health literacy u Cancer awareness and prevention u Mental health and personal wellness u HIV and AIDS awareness for women and girls

Take advantage of preventive care

Dr. Dexter Campinha-Bacote, market medical director for Aetna, has an advice column in the company newsletter, Strive for Healthy Living.

Using preventive health care services can help you and your doctor figure out ways to help improve your health right now. During a physical, you may receive screenings for blood pressure, cholesterol or Body Mass Index (BMI) — a measure of obesity. If you “know your numbers” in these important areas, you and your doctor can work together to find opportunities to improve your health. These might include additional exercise, a better diet, or other lifestyle changes, such as quitting smoking. Another great way to keep track of your health is by using Aetna’s CareEngine®-powered personal health record (PHR). The PHR helps you maintain your medical history in a convenient, secure, online location. It includes information about you, your health, and the care you have received. You can record family health history, list over-the-counter medications, or allergies. You can share this information with your health care practitioner, either online or by bringing printed copies to an appointment. Understanding health information is the single biggest predictor of health status. By asking questions and by sharing information with your health care practitioners, you can ensure that you are doing your part to make the most out of your health care visits.

The AARP Essential Premier Health Insurance Plan is endorsed by AARP and Aetna pays a royalty fee to AARP for use of the AARP intellectual property. Amounts paid are used for the general purpose of AARP and its members. Neither AARP nor its affiliate is the insurer. AARP does not recommend health related products, services, insurance or programs. Insurance products carrying the AARP name are intended to be competitive products and may not be the lowest priced products. You are strongly encouraged to evaluate your needs and compare products. 0510 05/10 C

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