Vol. 4, Issue 1
Circulation: 100,000
Go to the Source
Mind, Body and Spirit Taking care of business means taking care of you the Essence magazine’s Women are busier than ever. Jobs. Families. Beauty Basics & Beyond: 101 Homes. Church work. Volunteering. But many Ways to Keep are learning the secret of taking care of all that busy-ness. Taking care of business means Your Hair and Skin Fabulous, taking care of you. edited by And it’s not just the outside that counts. A Patricia Hinds. woman can be gorgeous, yet her inner beauty Fornay suggests may not glow. True beauty involves the mind, that more black body and spirit, says Michelle McKinney women discover Hammond, author of The Diva Principle (Harvest House). She believes that every woman can be a the beauty “diva” who is “divine” because “A deposit of the of cosmetics divine nature of God was placed into the spirit of (“65% of the 18 million African-American women in the every woman when He breathed the breath of United States have never put color on their life into her and she became a living soul.” faces.”) The Essence editors advocate a good Through a series of books and conferences, skin care routine — including exfoliating, Hammond instructs women how to get the right which they describe as “sloughing away dead “diva-tude” by developing the key to beauty — skin and revealing the plumper, more radiant attitude (www.thedivaprincipal.com). Like other new cells. When sloughing becomes part of writers addressing the spirit, she describes the your beauty ritual, your skin gets smoother attributes of Biblical women. As for managing the outer woman, there are and more evenly toned.” a wealth of books like Alfred Fornay’s The BEAUTY BUSINESS BOOKS African-American Woman’s Guide to Successful (PAGE 9) Make-up and Skin Care (Amber/Wiley) and By Rose Walsh
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Urban Call Briefs
Show Time
In this issue of Urban Call Beauty Salon and Barbershop edition we are happy to share the Lafayette Jones collected Publisher knowledge of a number of writers who are experts in the world of multicultural beauty. As an industry veteran it is a great pleasure to see the wealth of books and magazines that have been developed that discuss the beauty and uniqueness of people of color. Segmented Marketing Services Inc. (SMSi) has been in the business of serving these communities over the past 25 years and we too have learned a great deal about the experts who work in this industry (ljones@smsi-net.com). We can’t begin to tell you everything here — so we say — go the people who know. Go to the source. PRSRT STD U.S. POSTAGE
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Careers in beauty
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