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Meeting you where you are NC Mutual announces new products, branding strategy
NC Mutual’s leadership team members are from left: Jacqueline Britt, CPA, vice president, controller and treasurer; Kimberly W. Moore, PhD, vice president of marketing and external affairs; Michael L. Lawrence, CPA, president and CEO; Richard C. Barnes, JD, corporate secretary
Mutual is life insurance and so much more. The new brand is part of
NC Mutual, pg 2
Dynamic New Team .......................... 2
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Organizations
Mentoring
Susan Taylor
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Steve Harvey
Book Corner
Michael V . Roberts
George Fraser
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an effort to re-introduce the company to their traditional African American market. With
Permessa Seele
Inside...
Jo Ann Jenkins
North Carolina Mutual Life Insurance Company has restructured its product and sales approach to better evaluate and meet the needs of its clients and to adapt to a changing insurance marketplace — and the company has launched a new brand — NC Mutual. The new brand was unveiled on March 22 and more closely reflects the common vernacular names of the company — The Mutual or North Carolina Mutual. The new brand builds upon the bond and trust created within the community. Today, NC
new products and services, the company is poised to be the company of choice for African American families and businesses as well as companies looking to choose more diverse vendors. CEO Michael Lawrence, in his second year, has led a re-branding effort and has implemented new strategies to build on existing lines of business. The company is now offering more products to individuals and businesses through a single-broker system. Lawrence joined NC Mutual as chief financial officer in 2012 before becoming CEO in 2016. Before that, he was chief financial officer and chief operating officer at NCM Capital in Durham, N.C. He has a bachelor’s degree
Sandra Miller Jones Segmented Marketing Services, Inc. Founder & CEO
Lafayette Jones
Publisher, Urban Call; SMSi-Urban Call Marketing, Inc. President & CEO
Welcome to another edition of Urban Call, as we celebrate NC Mutual, the first black owned insurance company in the state of North Carolina and the largest in the nation. Founded in 1898, it has provided excellent service to policy holders throughout the decades, and been a clearinghouse for black politics, education and philanthropy. As the needs of its clients evolve with the changing times, NC Mutual continues to grow to meet these challenges, while building on its rich history and legacy. Learn about the new company and how it can benefit you, your family and your community. Enjoy! SMSi-Urban Call Marketing, Inc Winston-Salem, NC 27103 E-Mail: President@smsi-net.com
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