Difference between Transactional and Promotional SMS SMS Marketing is one of the effective tools of advertisement that help in growing business. In India two types of SMS are allowed for business marketing. Bulk SMS services are used for the purpose of advertisement. There are majorly these two kinds of routes- Transactional SMS and Promotional SMS. Both of them have different targets and goals. Both of the SMS gateways have distinct kind of characteristics and are used in the much more reliable as well as in the cost effective manner. The transactional SMS and Promotional SMS target the different audience. Here are the differences listed between Transactional SMS and Promotional SMS in order to choose the right gateway as per your requirements:
Transactional SMS Transactional SMS are the kind of messages that are sent to the customers for passing the information with respect to the product and service. For example:
1)A message sent any ecommerce portal to the consumer regarding the payment made against the cost of the product. 2) A message sent by the bank to the account holders in terms of the balance of the weekly amount or with regards to any kind of transaction that takes place.