BULK SMS MARKETING IN INDIA – “A HIGHER RETURN PROMOTION TECHNIQUE WITH MINIMUM INVESTMENT” Bulk SMS Marketing - In India, there was a time when the best way to advance one's Product or services was by placing promotions in the daily papers, magazines, radio and TV ads. These Promotional techniques were very costly and it is not possible for all organizations and business undertakings to utilize them. The significance of these media podiums bit by bit diminished, due to it’s over the top cost such as the cost of daily paper and TV publicizing etc., as well as due to decreased outcomes. In this way, the need of great importance was to search for another elective tool that requires low investment as well as evokes best results. Now a day, in India due to mobile revolution Bulk SMS Marketing has become a popular and swift way to spread the promotional messages among the customers and the potential customer market. Due to its tremendous benefits, “Bulk SMS Marketing has become a higher promotional technique for the business venture”. It is an expedient mode to advertise the product or services through SMS messages, which requires the least investment and gives maximum yield to the business enterprises whether they are small, medium or large-scale enterprises.