When you staple your business card to a supplier’s brochure or any other brochure or travel documentation, guess what? When your client throws that brochure out, you go with it! That’s not what we want. What we/you want is for your card to be easily removed, without tearing and retained. The thing is, you should always inform your client what to do versus trusting they will know what to do. Have a set of business cards printed with a KEEP ME CLOSE tab running along the top. These are the cards that you will affix to those brochures, flyers and other documents. So how do affix a business card without stapling or gluing? Well here’s the gadget. The Card-It.
Here’s what the Card-It punch looks like and how you use it. Simple, easy and ready to use as and when you are mailing a one off brochure or fifty.
Using my own magazine cover and business card to demonstrate… you can always create the card slots as per the usual 90 degree way, or to make your card more noticeable, why not angle it as shown here? Think beyond the business card. You could insert a brightly coloured card with a slogan on it, offer a discount if that’s what you do, or simply two large words: BOOK NOW! That’ll get some attention. You might also promote a suppliers special deal and why not.
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