After that you can promote your tour to Ireland. Now if you discover there are literally hundreds of people named O’Brien in your area then you could go ahead and name your tour THE O’BRIEN TOUR of Ireland. You might also market that named tour nationwide.
Social Media Using social media when a name is going to be mentioned is one way to have your marketing go viral. For sure, any O’Brien that receives your Facebook post will forward it to their Irish pals.
The Hunt for Images If you have not yet visited Ireland yourself you can always contact people like Steve Gillick to purchase his photographs or you
can click to websites like wikimedia where I found the Bunratty image below. Here’s that link – make sure you read and understand what “commons” actually means: https://commons.wikimedia.org/wiki/File:B unratty_Castle_-_South_Solar_-_Ireland.jpg You are generally free to use the images you find there, however there is always a request to attribute the image. As you can see below I have added John Menard’s name as the photographer. Be sure to attribute any free imagery you locate. Google Street View If it’s a panoramic view you want you might try Google’s Street View and capture the image full screen or if you use SnagIt, you can screen capture the section of the image you want and need. You can and should link this image to Google and also note where you found it.
Photographer: John Menard