4. A key to sloganeering is to match the font and size of the font and the colour with your slogan. You want bold where you need it, large, small and bright or dark or shaded and shadowed. Sounds like a lot of work and it might be for the less artistic, however like all things – with practice, you’ll get it. All I can suggest here is that you study the font list in Word - for instance type a strong slogan and keep changing the font to see the difference. In the latest versions of Word you can highlight the slogan and just scroll through the fonts to see the changes.
OFFER THE BEST GUIDED TOUR THE WORLD HAS SEEN! Have you travelled or have you VISITED HAWAII 30 TIMES AND KNOW EVERY NOOK AND CRANNY… You get the message. You don’t have to go over the top with all the CAPS – you can use colour to make a bold statement. You can use simple BLACK & WHITE for a high end, luxury effect. When combining an image with your slogan, they should match and support each other. That means no t-shirts when promoting yourself as a luxury cruise specialist. If You Can Say It… We are so lucky marketing travel in this age of all things digital and especially now that we have video at our disposal. It’s been said before, a picture is worth a thousand words and video is worth a million words. So why create a printed slogan when you can say it on camera?
Supplier’s Brochures When you read your supplier’s brochures you’ll notice the tour titles that the graphics team have created. You can always copy their colour schemes and font style. When you receive supplier promotions in your email, same thing – look at the colouring, font style and layout. Your suppliers spend thousands of dollars to get these promotional graphics right – your education is FREE if you take notice. Slogans Featuring You Okay SUPER AGENT… what would you like to say about yourself? How would you promote yourself in a slogan? Think hard. Are you the best, or THE VERY BEST? Can you lead a tour around the world or can you
To do this we’re not talking a 5 minute pitch. We’re talking perhaps a 20-30 second clip. You on camera - let’s go with your iphone or your webcam. You are dressed the part, looking good, eyes right into the camera lens and you own your space and you say: “Come with me to… for an unforgettable…” Now you add your slogan, call to action and you are ready to email and upload your promotion. Email Video Today you can email your video promotion and slogan through Constant Contact, BoomBoom and also create it in PowerPoint. Either way, video is top of the game right now. When there’s a choice, people click on the video, not the text.