It’s a great idea however, usually there are packages to most of these places and generally their pricing just cannot be beaten or undercut and if the place of origin is obscure, the market is too small even if it exists. I have known TAs spending thousands of dollars creating their own group departures to commonly visited countries to where package tours exist and for less money. The typical outcome is a huge financial loss. The same thing applies to promoting huge sporting events and buying a block of seats to events. The average TA does not have the deep pockets required and cannot afford the amount of marketing to push the package and seat combo out to the general public in a consistent way. Once again the opportunity kills them financially. So what we’re looking for here is the opportunity that can be more or less easily fulfilled and the opportunity that can generate a profit, before the local and general competition get wind of it. The usual glory time before anyone else catches on is about two-seconds or so after your first ad! Recently there has been a few opportunities that should have more than a couple of travel agency backrooms humming with excitement. One was President Obama’s mention of Cuba and the US getting a little closer, a little friendlier towards one another. Now that is an opportunity and who would want it any different? Certainly not the travel trade in the US. Canada and a few
other countries have been selling their clients to Cuba for a long time and as we well know, thousands of Americans have travelled north to Canada to travel back down to Cuba on a Canadian tour or package. So the US travel trade want in big time. Just look at the graphic of the old car above. There are hundreds of these cars in Cuba and that makes Cuba a car lovers and car collectors dream destination. That’s one opportunity that jumps out at you when any Cuba tourism videos are played. Right off the bat, the sign says, Car Lovers Tours of Cuba which would include the paperwork and shipping of any car back to the US. The most rewarding opportunities are not always tied to destinations – many ideas are geared to marketing and come to you through various channels. Take the time to study the new media and become excellent