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Topic: The topic chosen for conducting the literature review is;
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“Competitive advantage and sustainable advantage paradox- Case of a public sector organisation in Australia�
Introduction: The business world is highly competitive in nature. Every business has to compete with each other to sustain its business operations. Competitive advantage is what every firm wants to have over the other firms. It happens when a firm develops or acquires some combination of attributes allowing the firm to outperform the competitors. Kay (1995) had presented the idea of sustained competitive edge in firms that are obtained through reputation, innovation, relational and strategic assets (Porter, 2011). Keeping this in view the present research deals with the study of competitive advantage in a public sector organization in Queensland and to explain the sustainable competitive advantage paradox.
Literature Review According to the management theories, preferably the resource based theory of an organization, the fundamental base of competitive advantage surfaces up from its core competencies such as values, exceptionality, uniqueness, inimitability and administration or in general if it is to be mentioned then company’s reputation, architecture, innovation and strategic assets (Kaplan and Norton, 2013). There are successful private firms that use their core competencies to generate more values in a proactive manner and by showing suitability or the capability to realize the advantages of a unique competence for benefitting the firm instead of benefitting competitors, suppliers and consumers or customers (Porter, 2011). There is however public sector organizations and certain governmental agencies that are created to accomplish responsibilities and duties of government and they generally cooperate with the government for policy formulation and service delivery plans. In many western societies along with Australia such public sector firms are made under the guise of dealing with the market failure and are
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