JEWELRY TRAINING

Jewelry Home Run Spotlight Ring in $91,005 in Jewelry Sales this month!

LAYAWAYS AND “ADD-ONS”

July is here and the key to having a successful Christmas In July,isto focusonlayawaysand“add-on”sales.

Helping your customers put items on layaway and adding on to their transaction means they can get all their holiday shopping done NOW before the end-of-year rush. They can also choose from a greater selection while taking advantageofsalepricesduringthemonthofJuly!

Be sure to ask every customer “Is there anyone else on your shopping list or anyone else you may need to purchaseagiftfor?”

Menoftenshopwithasinglepurposeinmind.Byasking the above questions, you can remind him of other people he may need to shop for now and layaway for Christmas.

Also ask every customer “Are there any other gift giving occasions coming up?” Beside Christmas, there could be birthdays, anniversaries, Sweet 16, Quinceañera, etc. happeningbeforeorduringtheholidayseason.

LetcustomersknowthatChristmasinJulyisalsoagood timetobuysomethingforthemselves!Saysomethingto them such as “We have some great values right now. Have you thought about treating yourself to something thisyear?”

Add-ons and layaways are the key to having a successful Christmas in July while also assuring your store will have a bigChristmaswhenyourcustomerscomeintopickuptheir layawaysinDecember!

Congratulations to Dave Skibinski, Juan Collazo and the Kissimmee 2 team! We worked together to pay a customer $15,000 for a 6.05ct diamond, which led to an HQ assisted sale of $71,088, resulting in a net profit of $56,088!