DECEMBER 2021
VOL. 1 ISSUE 3
CEO CORNER Maximizing Retail Sales During the Holiday Season The holidays are just around the corner, and we know that means one thing: it's time to drive retail sales! October was recordbreaking for us as a company in retail sales. Let’s utilize these strategies to effectively close the sale and increase our sales revenue in December.
show a pair of earrings to complement the necklace. Offer to assist with their holiday gift ideas and show other merchandise based on their interest.
Greet the Customer
Offer bundle deals to maximize sales. You can combine multiple products into a set and create special prices for them. For example, you can bundle game consoles with accessories and gaming CDs. Use this strategy for certain products that won't affect your profit margin.
First impressions are everything when it comes to closing a sale. Customers are more likely to do business with you if they feel valued. The first step in the process of doing so is enthusiastically greeting your customer within 5 seconds of entering the store.
Build Rapport and Determine the Need The old saying 'people buy from those they know, like, and trust’ is still true. To close the sale, you must establish rapport with your customer and find out what they need. Customers want to feel like they have an opportunity to share what they're thinking, including their desires and concerns. More importantly, they want to feel like they're being heard. The more you can show you're listening to them by making an effort to relate, your chances of successfully closing will be higher!
Add-On Strategy The weeks leading up to the holidays are a great time to offer "add-on" items to go with the products customers are already purchasing. Maybe they bought a beautiful necklace,
Offer Combo Products and Special Offers
Overcoming Objections There is no substitute for preparation. When you are prepared, you will know what you are on the sales floor to do: sell. Most of the time, when customers object, they give you an incomplete reason for not buying. For example, a common objection we often hear from customers is "I want to shop around." It's important to acknowledge the objection and ask probing questions to uncover their buying criteria that will help you to develop a response and strategy to close the sale. The holiday selling season is a win-win opportunity for everyone! Let's continue to work as a team, have fun, and keep the momentum going by closing more sales and adding on to every customer. John Thedford CEO
